YouTube SEO Checklist to optimize your channel and get more insight

YouTube SEO Checklist, Let me know if you find it familiar, you already know how to operate your company’s social media channels. You know what you do on Facebook, Twitter and Instagram … but what about YouTube?

The video platform is a little different from the rest of the social media companies. Even if you know how to make a great video and select playlists, making your videos visible to your eyes can be difficult. Like Google, YouTube has its own search engine with its own algorithm, and search engine optimization can be difficult to achieve. When you meet them, you have many concerns:

• How can I make great videos that my subscribers like?

• Do I need to monetize my company’s channel?

• How do I know if something is a ranking factor in a YouTube search?

• Does my thumbnail image affect SEO?

• How can I get even more subscribers?

So what do you do? Check out everyone’s “Super Fantastic Guide to YouTube Search Engine Optimization” and you’re just as lost as when you first started. If you want something practical and useful, try ours YouTube SEO Checklist.

What’s on this checklist?

This checklist is not just a long list of SEO tips, but a step-by-step guide that will take you from nothing to the full optimization of your YouTube channel. We will help you do this:

• Make sure you use the right tools.

• Learn when and how to make money with your videos (and when not)

• Optimization of the title, description, tags and thumbnails of the video

• Everything else for your videos to rank and increase subscribers.

How do you use this YouTube SEO checklist?

This checklist is best for when you start your YouTube channel for a business, whether yours, your business, or your customer base. If you already have an existing Youtube channel, no problem. This will still be very useful; you can skip part of the first of the following steps:

1. Set up your Youtube channel easily for search engines (even if your channel is set up, you may want to take a look to see if you’ve missed anything)

2. Do your keyword research! This is a very important step that is easy to forget, but it doesn’t matter the quality of your videos if the keyword search volume is too low. We recommend that you use the YT Cockpit or Keyword Tool to search for keywords on YouTube, rather than a tool like KWFinder.

3. Use this checklist to make sure you produce great video content that subscribers will like.

4. Follow the rest of the steps to adjust your channel and each video you produce (uploading the correct thumbnail, writing a good description of the Youtube video).

5. Return to this checklist each time you create a new video or start a channel from scratch.

Writing a good video title is just one part of maximizing the platform for your business. You can contact one YouTube SEO Specialist to optimize and manage your channel. There are several other things you can do on YouTube, such as organizing groups of videos into playlists. Playlists are useful for grouping videos or for videos that need to go in a specific order.

Regardless of whether something is specifically a ranking factor on YouTube servers, there are several other things to consider here, such as viewing time, CTR of a video, or clickthrough rate and subscriber retention, which are important for YouTube. To really increase the views of your videos, you can increase the chances of your video becoming a “suggested video” in the sidebar by using certain Chrome extensions or tools like vidiq.

YouTube SEO

YouTube SEO, as its name implies, is optimizing your videos to rank more in the YouTube search engine. Before we learn how to do YouTube SEO, let’s first get to know the YouTube SERPs.

The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is about ranking our videos on top of organic results. But to learn how to optimize the YouTube search engine, we also need to understand how the YouTube algorithm works.

YouTube Algorithm

According to the YouTube Creator Academy, this is how the YouTube search algorithm works:

As can be seen from the image above, there are two important aspects of the YouTube algorithm:

1. Relevant and well-optimized video content, descriptions and titles.

2. User Interaction: If your videos get more “Likes” and “View”, YouTube’s algorithms see it as a signal to rank your videos in the YouTube SERP.

YouTube SEO Factors

1. YouTube keyword research

2. YouTube titles and descriptions

3. Make engaging videos

4. Attractive miniatures

5. Use keywords as you speak

6. Optimize your channel page

7. Optimize playlists

8. Use subtitles

9. Use a keyword in the file name

10. Use YouTube stories and posts.

What is a YouTube SEO strategy?

Search engine optimization (SEO) is the constantly changing practice of designing web content to drive ranking factors on search engine results pages (SERPs). Because search is often the gateway to your content, you need to optimize your website to search to drive traffic and increase your followers.

YouTube SEO is about optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos to search both on and off YouTube.

A key component of a YouTube SEO strategy is harnessing the power of video text in the form of transcripts, captions, and captions.

See the time

Seeing the weather, as you can imagine, is very important. Viewing time refers to the actual time spent watching a video (not the viewing percentage). So, for example, making 50% of a 10-minute video will be above 100% of making a three-minute video. It is important to connect the viewer in the first 15 seconds with a trailer. If your video describes how to do a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.

Session display time

Session viewing time is another important measure of user interaction. YouTube values ​​how a video contributes to the user’s overall viewing session. Did the viewer leave the site after the video or did they see three more videos? YouTube wants people to spend more time on their platform and therefore favor videos that help them achieve this goal. While it may seem counterintuitive, videos designed to attract users to your website will hurt your SEO, as they drive away YouTube viewers.

Intention of the user

Google can read your mind. Okay, not at all, but Google understands what search engines mean. For example, if you search for “how to get more views on YouTube,” you’ll be shown a video called “how to grow without views and without subscribers.” When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as the title with the most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows it.

Growing subscriber base

Subscribers can generate a large amount of viewing time during the first week of video posting. The more you can expand the user experience and engagement over the first seven days, the better. It might be a good idea to post them on a regular schedule so that your subscribers know when they expect a new video and can make sure they watch it.

If you are looking for YouTube’s SEO service, please contact us

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