YouTube SEO Best Practices for Beginners. Video rating tips

YouTube SEO Best Practices, YouTube is the second largest search engine in the world. With millions of videos downloaded and viewed every hour, it can be a tool to promote your videos to a wider audience. In addition to receiving organic traffic to the platform, you can also earn revenue with YouTube videos to boost your revenue. If your videos are high quality and well optimized, you can save a lot. YouTube SEO Best Practices for YouTube creators

YouTube SEO Best Practices

These techniques only work if it is worth watching the content of the video. So I guess you have a great video to optimize for better YouTube search rankings. The article describes some YouTube SEO techniques that, if applied wisely, can improve your ranking and your traffic. Here we are.

Search for the target keywords:

An ideal YouTube SEO strategy starts with keyword discovery. Before you create a video, type in the keywords that you think people will search for. Focus on keywords related to a specific query that a user can search for to get an answer. When selecting keywords, choose the ones that have enough search volume and are less competitive.

Create a catchy title:

As for the title, don’t end up adding keywords. It is beyond. It’s beneficial to have keywords in the video title, but only if they fit naturally. Title must be less than 70 characters. If the number of characters exceeds, Google automatically truncates it to the search snippet. A title below the prescribed 70-character limit faithfully represents the video. Make it engaging, engaging, and engaging to get a better CTR.

Write an attractive description:

Once you’re done with the keywords, the description is another important element of the video that needs special attention. Unfortunately, many videographers ignore this aspect. The description is an important part of the video that tells your audience and YouTube’s search engine what it is. This is where you can add your call-to-action links for greater audience interaction.

Use tags whenever possible:

Tags are keyword-related phrases that help you avoid overuse of keywords. They can be used in addition to your main keyword. Tags give your videos a chance to get higher ratings and better visibility. Adding tags to videos gives you more opportunities to appear in these search terms and related videos. Use long and short tail keywords as tags with a high search volume.

Create valid subtitles:

YouTube does not view or listen to your videos to understand the content. Instead, analyze the subtitles and description. I have already spoken of the above description. In addition, you should create manual captions to tell YouTube more about your videos. This increases the visibility of the video and helps a lot in your long term SEO efforts.

Choose an attractive thumbnail:

The quality and visibility of video thumbnails drastically improve the chances of rating. YouTube’s default thumbnails don’t look great. You must upload yours if you want your videos to stand out. Viewers pay more attention to videos with an attractive thumbnail. Use only high-quality 1280 × 720 (16: 9) thumbnails.

Create playlists carefully:

Your video playlists are very important. They enhance the user experience on a large scale. An organized playlist allows viewers to quickly access your videos without having to search for videos here and there. Playlists have three goals at once. They help you organize, place, and include organic content based on your genre and theme. Playlists also increase overall viewing time, as they dramatically increase overall audience involvement.

Use cards and end screens:

You can use maps and end screens to attract viewers for longer and improve viewing time. These items help you connect the content of your video with other videos in the playlist. You can see the maps as small icons that appear during a video. Video SEO experts it can also help you optimize your videos. You can hire video SEO expert for this purpose

YouTube SEO

YouTube SEO, as its name implies, is optimizing your videos to rank more in the YouTube search engine. Before we learn how to do YouTube SEO, let’s first get to know the YouTube SERPs.

The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is about ranking our videos on top of organic results. But to learn how to optimize the YouTube search engine, we also need to understand how the YouTube algorithm works.

YouTube Algorithm

According to the YouTube Creator Academy, this is how the YouTube search algorithm works:

As can be seen from the image above, there are two important aspects of the YouTube algorithm:

1. Relevant and well-optimized video content, descriptions and titles.

2. User Interaction: If your videos get more “Likes” and “View”, YouTube algorithms consider it as a signal to rank your videos in YouTube SERP.

YouTube SEO Factors

1. YouTube keyword research

2. YouTube titles and descriptions

3. Make engaging videos

4. Attractive miniatures

5. Use keywords as you speak

6. Optimize your channel page

7. Optimize playlists

8. Use subtitles

9. Use a keyword in the file name

10. Use YouTube stories and posts.

What is a YouTube SEO strategy?

Search engine optimization (SEO) is the constantly changing practice of designing web content to drive ranking factors on search engine results pages (SERPs). Because search is often the gateway to your content, you need to optimize your website to search to drive traffic and increase your followers.

YouTube SEO is about optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos to search both on and off YouTube.

A key component of a YouTube SEO strategy is harnessing the power of video text in the form of transcripts, captions, and captions.

See the time

Seeing the weather, as you can imagine, is very important. Viewing time refers to the actual time spent watching a video (not the viewing percentage). So, for example, making 50% of a 10-minute video will be above 100% of making a three-minute video. It is important to connect the viewer in the first 15 seconds with a trailer. If your video describes how to do a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.

Session display time

Session viewing time is another important measure of user interaction. YouTube values ​​how a video contributes to the user’s overall viewing session. Did the viewer leave the site after the video or did they see three more videos? YouTube wants people to spend more time on their platform and therefore favor videos that help them achieve this goal. While it may seem counterintuitive, videos designed to attract users to your website will hurt your SEO, as they drive away YouTube viewers.

Intention of the user

Google can read your mind. Okay, not at all, but Google understands what search engines mean. For example, if you search for “how to get more views on YouTube,” you’ll be shown a video called “how to grow without views and without subscribers.” When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as the title with the most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows it.

Growing subscriber base

Subscribers can generate a large amount of viewing time during the first week of video posting. The more you can expand the user experience and engagement over the first seven days, the better. It might be a good idea to post them on a regular schedule so that your subscribers know when they expect a new video and can make sure they watch it.

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