YouTube Select expands with seasonal sponsorships

YouTube Select allows brands to place advertising on the best channels and videos on the site. Google is now expanding its YouTube Select offering with seasonal sponsorships that will be available quarterly.

Following rebrand from last year from Google Preferred, YouTube Select’s initial list will be complemented by seasonal sponsorships that focus on “what stands out in the culture at this time of year”. Some examples are summer well-being, women in music (during women’s history month) and mother’s day.

The latter reflects the rise in gift shopping and allows you to run ads on the mother’s main creative and famous channels. Similarly, the black music appreciation month of June will see the location ahead of the relevant playlists. During the fourth quarter, YouTube will offer a seasonal sustainability package for “companies with strong commitments to building a better planet for all.”

And most importantly, the breadth of the seasonal slate makes advertisers have a much wider variety of opportunities to celebrate diverse communities and themes and reach their audience wherever they look.

Meanwhile, initial offerings include NFL Game Day All Access, Summer Game Fest and The Game Awards. The first will allow for “the opportunity to sponsor the program for multiple episodes during the regular season and postseason,” while the second includes integrations into the program.

There’s also YouTube Greenlight, which sees creators “presenting original series ideas based on advertisers’ specific goals.”

Sponsorship includes a custom creator presentation session, an original series of creators with built-in funds, and paid promotions on YouTube.

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