What is YouTube SEO? Explained

Meaning of YouTube SEO in the process of optimizing your YouTube channel, playlists and videos. Your main goal is to rank your videos for search queries or keywords in YouTube’s organic search results. Your secondary goal is for your video to appear in YouTube’s “related videos” suggestions. YouTube SEO is not necessarily new, but few people have taken advantage of this resource. Take advantage of this business opportunity and optimize all your video content for YouTube SEO.

Start with the basics and continue from there. Check out the YouTube video SEO tips we’ve covered in this Meaning of YouTube SEO to better understand how to get started.

YouTube SEO, as the name implies, is optimizing your videos to rank higher in the YouTube search engine. Before we learn how to do YouTube SEO, let’s first get to know the YouTube SERPs.

The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is about ranking our videos on top of organic results. But to learn how to optimize YouTube’s search engine, we also need to understand how YouTube’s algorithm works.

How YouTube Search Works

According to YouTube, its discovery and search algorithm works in the following ways:

Videos are categorized based on several factors, including the fact that the title, description, and content of the video match the viewer’s query. Beyond that, we examine which videos have generated the most interaction in a query and make sure viewers can find them easily.

YouTube Algorithm

According to the YouTube Creator Academy, this is how the YouTube search algorithm works:

As can be seen from the image above, there are two important aspects of the YouTube algorithm:

1. Relevant and well-optimized video content, descriptions and titles.

2. User Interaction: If your videos get more “Likes” and “View”, YouTube algorithms consider it as a signal to rank your videos in YouTube SERP.

We are one YouTube SEO Company and we optimize YouTube videos for YouTube search, navigation features, suggested views, and recommended views.

YouTube SEO Factors

1. YouTube keyword research

2. YouTube titles and descriptions

3. Make engaging videos

4. Attractive miniatures

5. Use keywords as you speak

6. Optimize your channel page

7. Optimize playlists

8. Use subtitles

9. Use a keyword in the file name

10. Use YouTube stories and posts.

What is a YouTube SEO strategy?

Search engine optimization (SEO) is the constantly changing practice of designing web content to drive ranking factors on search engine results pages (SERPs). Because search is often the gateway to your content, you need to optimize your website to search to drive traffic and increase your followers.

YouTube SEO is about optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos to search both on and off YouTube.

A key component of a YouTube SEO strategy is harnessing the power of video text in the form of transcripts, captions, and captions.

See the time

Seeing the weather, as you can imagine, is very important. Viewing time refers to the actual time spent watching a video (not the viewing percentage). For example, 50% of a 10-minute video will be above 100% of a three-minute video. It is important to connect the viewer in the first 15 seconds with a trailer. If your video describes how to do a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.

Session display time

Session viewing time is another important measure of user interaction. YouTube evaluates how a video contributes to the user’s overall viewing session. Did the viewer leave the site after the video or did they see three more videos? YouTube wants people to spend more time on their platform and therefore favor videos that help them achieve this goal. While it may seem counterintuitive, videos designed to attract users to your website will hurt your SEO, as they drive away YouTube viewers.

Intention of the user

Google can read your mind. Okay, not at all, but Google understands what search engines mean. For example, if you search for “how to get more views on YouTube,” you’ll be shown a video called “how to grow without views and without subscribers.” When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as the title with the most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows it.

Growing subscriber base

Subscribers can generate a large amount of viewing time during the first week of video posting. The more you can expand the user experience and engagement over the first seven days, the better. It may be a good idea to post them at a regular time so that your subscribers know when they expect a new video and can make sure they watch it.

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