Website creation: the service or platform to be used

As a small business owner, if you want to create a website, you may need something that is easy to understand and easy to use. However, you also want to ensure that it is customizable enough to match your website with your brand.there Website builder service Many of these website creation services provide easy-to-use drag-and-drop interfaces, while other services have a variety of templates for you to choose from.

If you are building a website for a small business, you should owe it to yourself using a website builder. But which one?

We will compare several top services in this article. In this way, you will know its advantages and disadvantages and can decide which service is best for you.

Squarespace website creation

Square space

One of the most popular website builders is Square space. The platform powers 2.5 million online websites and stores and is one of the most famous website builders available.

Squarespace summary:

  • Contains hosting
  • The website is responsive and provides fast-loading AMP
  • Low-cost business and e-commerce plans
  • More than 100 templates can be customized
  • Provide easy-to-use free and paid images
  • Provide third-party integration

Squarespace bundles hosting with the website, which means you don’t have to look for a separate hosting provider. It is designed for people who want to build a brand-specific website but don’t want to modify the details too much.

To use Squarespace, choose one of 100 or so templates for the web page. Then, click on the part you want to change-you can change the text size, font, color, etc. Add images, the more professional the better. You can also use the stock images in Unsplash (free) or Getty (cost per image) through the built-in image tool.

The Squarespace website has fully responded to the visitor’s screen size, which is a key search engine optimization (SEO) function. You can also enable AMP to make pages load faster, which can also improve SEO.

As a small business owner, you need to choose a “business” or “basic business” plan. If you plan to sell products and services through the website on a regular basis, Advanced Commerce will provide you with the functions needed for subsequent processing on the abandoned shopping cart.

For an easy-to-use builder with flexible plans and e-commerce options, Squarespace is a good choice.

wax

Wix website drag and drop website maker

Another famous builder is wax. Similar to Squarespace, Wix includes built-in hosting, so you don’t have to worry about having a separate hosting provider.

Wix’s focus is on small businesses and sole proprietors, not large companies. Wix supports approximately 4.5 million websites.

Wax summary:

  • Contains hosting
  • The website is not responding, although you can edit the mobile version of the website
  • Provide business and e-commerce plans
  • Point of sale used with Square allows you to synchronize online and in-store inventory
  • Compatible with a variety of third-party payment gateways (such as PayPal and Square)
  • More than 800 templates can be customized
  • Provide easy-to-use free and paid images
  • Third-party integration is possible using Wix App Market
  • Email marketing through Wix Ascend

Although there is a free version of Wix, your website will be covered with intrusive ads, so you don’t want to choose it for your business. As a small business, if you do not plan to sell directly through the website, it is best to choose the Pro plan. If you want to accept online payments, the “Business Unlimited” plan will have better e-commerce features. (The basic business plan does not include tools such as business tax.)

Wix has more than 800 templates to choose from. If you use the builder proficiently, you won’t feel DIY. You can access a large image library for free, while using Shutterstock images only pay a small image fee.

The most important disadvantage of the Wix website is that it is unresponsive, which means it will not automatically resize to fit a smaller screen. Specific elements are responsive, not the response of the entire website. This may have a negative impact on your SEO.

If you plan to sell products online, Wix is ​​a good choice. Its Ascend software has some very concise email marketing features.

Overall, Wix offers a lot of options for your small business website and allows you to accept more processor payments than Squarespace. However, the lack of responsive design is the disadvantage of SEO.

GoDaddy website builder

Gaudi website builder

Go daddy

Go daddy Is a well-advertised website builder, it provides an all-in-one service that allows you to launch your website easily and quickly. Currently, 18 million sites have been established on GoDaddy. However, you will find that the design flexibility is much worse, and the website is not as attractive as other service websites.

GoDaddy summary:

  • Contains hosting
  • Cost is lower than many competitors
  • The website builder is fast, easy to use, responsive and fast to load
  • The design is strict-there is very little customizable content, which can make your website difficult to brand
  • Social media integration is very limited
  • With the help of e-commerce add-ons, you can sell up to 1,500 products per month
  • SEO wizard provides suggestions on optimizing the website

GoDaddy is one of the easiest and fastest website builders. You only need to answer some questions about your business and it will create a website for you. GoDaddy also compares your website with other websites in your industry and recommends changes to improve your credibility.

Using the business plan, you can access the SEO wizard, which will give you a good start in optimizing your website. As a small business owner, you need to choose a premium or e-commerce plan for your website.

You can use social media logos to direct users to your social media accounts, but your readers cannot share your content to their social networks with a single click (most other website builders include).

GoDaddy does use responsive design and fast page loading, which will help your SEO. No third-party integration-you need to use GoDaddy’s features.

Overall, GoDaddy is popular and well advertised, but it is not the best choice for small businesses.

WordPress

WordPress website services

WordPress

For small business owners with more technical knowledge, WordPress It is the ideal way to create your website. It is known for its endless customizability, but some templates can also be used to simplify the design.

WordPress itself is completely free. However, you do need hosting services, and although thousands of templates are free, some of them require payment.

WordPress summary:

  • Does not include hosting
  • WordPress is free, there are thousands of free templates (themes) available
  • Very flexible-you can find templates for almost all businesses
  • Unlimited customization
  • Design, content and add-ons are all separate, so changes are easy
  • Thousands of third-party plugins are available, including e-commerce, email, and SEO
  • Unless you hire a company to take care of backups, updates and security
  • No technical support-you have to find answers and troubleshooting online

One of the most important things to remember is not to confuse WordPress.com (a blogging platform) with the free website software WordPress.org.

When building a WordPress website, you can use any domain name registrar and hosting service. The two most popular are Bluehost and Siteground. Then you can install WordPress for free on your website and start looking for a template (called a theme) to use.

You can also use the “Block Editor” to start adding content right away. Add text, images, etc., and customize it to make it exactly what you expect.

Since the design and content in WordPress are separate, you can change the template at any time without losing everything. Unlike other website builders, you don’t have to worry about starting over.

A variety of plug-ins can be used, called plug-ins. There are more than 50,000 plugins available, including e-commerce options, SEO optimization, email, etc. Plugins are one of the main reasons people love WordPress and choose it over other choices.

With WordPress, you have complete control of your website. You are not limited to the hosting or services of a particular company. This means that no one sets the rules that you must follow (except to comply with the law, of course).

The biggest disadvantage is that you are responsible for all technical aspects of the website. You need to perform a backup, install security and update your website. No company can seek technical support, although due to the popularity of WordPress, you can find answers to almost all your questions online. However, you can hire someone to do the WordPress technical work as needed.

Create your website now!

There are many services available for website creation, but this article details four of the most popular services. If you are ready to start using the website, now you know exactly where to go.

If you want to learn more about setting up a website, we will help you. Contact us now!

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