On his recent Analyst Day Review of upcoming tools and features, Twitter has unveiled its initial plans for the new ‘Super Follow’ and notification options, which will provide tools to Twitter users to directly monetize their presence by offering locked, exclusive content to paying members.
Twitter now seems to be closing in on the next phase of a project with a reverse engineering superstar Jane Manchun Wong disclosure these new profile layouts, which includes both new options, in the background code of the application.
As you can see here, with these new formats, Twitter users may eventually be able to add:
- “Tip” button to accept fan / follower donations directly on their profile
- Additional option “Super Follow” with the query “Follow” (icon “+” in the first picture)
- Or, a new “Super Follow” button is prominently displayed, which will replace the “Follow” button for those who are already following (people will be able to stop tracking by tapping the profile / check mark icon next to the “Super Follow” button)
Twitter is still working on the details, s several variations in testing, but it looks like users will soon have a few extra radio buttons to add to their profiles if they want to try monetizing their Twitter.
As mentioned, Twitter has for the first time reviewed its upcoming “Super Follow” option Analyst Day in February, in which he also outlined a number of ways Twitter users could stimulate subscribers who pay with various extras.
The idea is that by providing ways for users to monetize their audience on Twitter, it could help Twitter continue to keep its main users tweeting more often, while encouraging them to rely more on the app. This would ideally help Twitter increase the total time spent in its app, keeping its most interesting voices more active, while new e-commerce tools and newsletters, among other features, would also help expand Twitter use and expand its functionality.
This is also linked to Twitter’s larger plans for business interactions, which went a little further this week with an initial live test business profiles in the application.
As you can see here, in addition to business info boards, which will provide contact details and instructions for physical stores, business profiles are also likely to have product list options, image galleries, and more.
Combine these tools with audio rooms, closed discussion communities, and new audience restrictions for tweets, and you can see Twitter build toward the next phase of more closed, exclusive content tools, which will facilitate closed account subscriptions and provide a whole new range of options for those who want to build a community and community monetization process in the application.
Effective audience monetization has become a bigger focus for all platforms lately. With every application competing for attention and the final offering of real talent that people will pay to adapt to, the race now offers the best home for authors, where they can make real money from their online efforts.
Indeed, Snapchat this week reported to see good results with its “Spotlight” TikTok clone, which is probably a result of Snapchat offering big cash incentives for the best Spotlight clips, in an attempt to steal authors away from TikTok – or at least keep their own top creators instead of switching to TikTok . Meanwhile, TikTok has its own “Authors Fund” to spur his voices on the rise, while Instagram and YouTube provide valuable incentives through their established monetization programs, based on their expansive ad networks.
Despite this, Instagram’s parent company Facebook is also investigating paid newsletter subscriptions and expanding its Facebook Stars donation process in multiple platform elements while also being added ads in Instagram Reels – its own TikTok clone – and Stories stickers to enhance the monetization capabilities of its creators. LinkedIn is also exploring incentive programs for their top voices.
Maintaining its most popular creators is key to maintaining audiences and building a sustainable content ecosystem, and now the competition is really heating up as each platform strives to provide more tools to help its best users make real money from simple activity and presence.
This is good news for creators, but in the end it could be problematic for platforms – especially if larger players choose to increase their stakes and provide financial incentives more than what smaller players can offer.
For example, Snapchat is, as already mentioned, currently paying out a million dollars a day for the best Spotlight content, a process that, at least for now, seems somewhat sustainable, as it continues to encourage use and thus advertiser growth. But what if Facebook offers $ 2 million for Stories content or instead of the best reels? What if he offers $ 5 million?
You can see how this kind of escalation would work in favor of bigger players with more resources, who could theoretically throw opponents out of the water with more lucrative offers in that regard.
Currently, the largest platforms are focused on purifying their existing ad ecosystems, making it a more sustainable, long-term path.
But if programs like Spotlight continue to evolve, and the race is reduced to incentives, it won’t work in favor of smaller apps.
It’s a landscape that Twitter is now entering with its creator tools, and while it wants to create a range of features that could cumulatively add to its payment subscription models, it will have to weigh the benefits of each process as it seeks to establish the best way forward and best deals for its stars. platforms.
It is an interesting time when a number of new options and a flood of success and failure will emerge, both among platforms and among creators, as they evolve.
We will keep you informed of Twitter’s “Super Follow” plans that are evolving.