Twitter is opening spaces for all users with over 600 followers, announcing new features of the space

The next phase of audio social repression is here, with Twitter announcing that its Clubhouse-like Spaces feature is now available to all users, both on iOS and Android, with over 600 followers.

It’s a big extension of Spaces, which has been in limited test mode so far, especially on Android which started experimenting with back in March. The drive to open Spaces for Android users is partly inspired by the lack of an Android option in the Clubhouse, and this new move will create much more pressure on the Clubhouse team.

And a limit of 600 followers is also a smart move inspired by the Clubhouse.

As he explained Twitter:

“We bring the ability to host space to all accounts with 600 or more followers on Twitter. Based on what we’ve learned so far, these accounts are likely to have a good experience hosting live chats because of the existing audience. Before we create a space-creating ability for everyone, focused we are learning more, making it easier to discover the Space and helping people enjoy it with a great audience. “

Opening the option to millions of new users who have 600 or more followers basically suggests that Twitter could immediately open it to everyone, as it is not technical constraints that limit its spread, as is the case with Clubhouse.

Which makes sense – Spaces is built on existing Periscope infrastructure, so Twitter isn’t incredibly difficult to provide support for audio rooms and all users – but limiting to certain accounts adds a level of FOMO and exclusivity, making those more likely likely to host their own Spaces and test them, while it creates excitement among those who do not have access before they too are able to create their own.

Which was a key element in the Clubhouse hype machine. Clubhouse has gained significant strength, at least early on, with a future venue, exclusive only to calls for the coolest people who have managed to secure the much-coveted call for the app.

This approach has helped strengthen Clubhouse’s aura beyond functionality itself, even though Clubhouse has lost momentum late, that early hype helped improve the app and its functionality, which played a key role in making audio social networks the next big thing.

But now that approach has also become a crutch. As the download of Clubhouse slows down, and Twitter switches to Android before it, the app is now at significant risk of losing control of the trend it started.

Will potential Clubhouse users who can now run their own Spaces on Twitter at all bother downloading the app? Will the big broadcasters who have already built a large audience on Twitter so eager to broadcast at the Clubhouse, a much smaller crowd, when Spaces is available instead?

There are definitely some signs that the Clubhouse hype train is slowing down. Over the weekend I noticed a few big name audio shows they were held at the Spaces instead of the Clubhouse, which seems significant.

Extending Spaces to all users seems to only exacerbate that trend.

And that’s not all Twitter adds.

In addition to making Spaces available to a much larger number of users, Twitter also has them announced a new Ticket Spaces option that is currently being tested with selected users.

Tickets for Twitter Spaces

As per Twitter:

“Hosts invest time and effort in creating space to talk, connect and have fun. We are now working to reward hosts for the experiences they create by receiving financial support, while providing listeners with exclusive access to conversations that care for most.”

Twitter says Spaces hosts will eventually be able to set ticket prices and how many are available for sale.

“A limited group will be able to host Ticket Programs in the coming months. Hosts earn most of their revenue from ticket sales, and Twitter will keep a small amount as well.”

This coincides with Twitter’s broader shift towards providing more ways for users to monetize their Twitter presence, which also includes its new one ’Super Follow‘experiment and subscribe to paid newsletters (via Acquisition overview).

These elements are still evolving, but could ultimately provide more incentives for people to maintain their activities on the platform – while, again, they are likely to put more pressure on the Clubhouse as users will be able to generate much more revenue through a much wider audience than Twitter , even though Clubhouse is trying to add its own tools to monetize the rooms.

Twitter is also introducing Spaces scheduling and reminders for Spaces in the coming weeks, helping to keep more audiences connected.

Scheduling space for Twitter

Although it is also being worked on accessibility improvements, including enhanced captions and labels, as well as enhanced Spaces detection capabilities – such as the ability to open a space in progress by highlighting when any user hosts an audio discussion with a purple bubble around their in-stream avatar.

Discovering Twitter space

Twitter must embark on maximizing Spaces ’discovery, which will be key to exploiting the full, insensitive nature of the Clubhouse, facilitating enhanced discovery by allowing users to navigate through its various audio rooms in progress. If Twitter can add a better overview of ongoing spaces so people can adjust at any time, it will be another big step in further improving the option and creating space for the site.

What they’ll need to work on, because while this new update gives Twitter more room for Clubhouse and probably puts it ahead of Clubhouse in more ways, Facebook is also large investments in audio social networks, and its new tools also look set to separate a large portion of listeners from competing applications.

But again, where it looks like Facebook’s audio tools are likely to win, it’s in Groups and in more concrete discussions, because as we’ve seen in Facebook Stories, users aren’t overly interested in tools to engage a wider range in the app, at least not in the same way as well as on other platforms. That could mean Instagram is new audio IG Live option it is also becoming a strong candidate, but I would currently bet that Twitter Spaces is becoming the most important tool of the new audio social race, given its reach and presence, and the overall alignment of the app with real-time discussion and engagement.

The real question is whether Twitter can successfully monetize that option, because while Twitter has become synonymous with real-time events, it has yet to show that it can effectively monetize that positioning and turn it into a business element.

He has a real chance with Spaces, and including paid events from the start could mark a new approach to Twitter as it seems to merge into more revenue-based tools and options.

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