Time to shine – 2021 Adobe Experience Maker Awards announced



Foxtel conveys a new culture of personalization.
As Australia’s most innovative and dynamic on-demand media company, Foxtel knew they needed to increase the interest of their customers by making engagement easier, more personal and more mobile-friendly. They saw a unique opportunity to increase their knowledge and personalize their customers Adobe Experience Cloud technology. They used Adobe Target, Analytics, Audience Manager, and Experience Manager to initiate an approach to creating, testing, measuring their marketing and customer initiatives.


Chelsea Kiko from McGraw Hill Education has fueled customer engagement practices.
Chelsea Kiko is Head of Marketing at McGraw Hill, an educational science company that provides students, parents, educators and professionals with a personalized learning experience. Using Adobe solutions to understand customer needs, Chelsea redesigned its routing strategy to get marketing leads to sales representatives faster. To improve the route, he developed relationships with the sales team, which serves customers faster and expands pipelines.


Occupied accountants in Australia and New Zealand are paving the way for digital maturity.
The Occupied Accountants of Australia and New Zealand (CAANZ) is the main and member-based body of accountants in their region. Among these brands, CAANZ maintained seven different web features. They knew their usage was high, but visitors couldn’t find what they were looking for. CAANZ used Adobe technology, a data-driven culture, and organizational outsourcing to significantly increase the company’s digital maturity.


Westpac will become personal in the new era of digital banking.
As Australia’s first bank and oldest company, Westpac had to merge Customer experience in all channels. To do this, Westpac first had to bring consistency to the various digital tools used throughout the company. They turned to Adobe Experience Cloud solutions that allowed them to work effectively across multiple channels and experiences. Westpac reinvented the approach to personalization.


The National Center for Missing and Exploited Children reaches a wider audience.
NCMEC is a private non-profit organization whose mission is to help find missing children, reduce the sexual exploitation of children and prevent child victimization. NCMEC considered it essential to introduce technologies that involve not only people with desktop experience, but also mobile and tablet computers. With help Adobe Experience Manager, they created three new websites that met a more diverse audience with relevant messages. This will change NCMEC’s ‚Äč‚Äčability to involve people, keep the country’s children safer and bring more missing children home.


VMware gets sales and marketing on the same page.
VMware is a leader in virtualization and cloud infrastructure solutions that enable these 350,000 enterprise and small and medium enterprise customers to thrive in the cloud age. They needed a single source of truth when deciding whether a leadership position was appropriate for the sales committee’s follow-up. With the help of Marketo Engage, VMware used its marketing teams to implement its marketing programs. The result is a system that enables all VMware teams, not just marketing, to achieve and continue to achieve revenue targets.

Magnifying glass

Refinitiv is creating a new digital ecosystem to make life easier for their customers.
Refinitiv provides market-leading data for trading and risk management analysis, combining Reuters’ 160-year legacy with the latest technology. They needed to invent the customer’s digital journey, match their offerings and give the financial community a better online experience. They created a new component library system and increased the reusability of content and capabilities across their web properties, while Adobe Analytics provided a consistent layer of data across the ecosystem. In the end, they used to Adobe Advertising Cloud to introduce programmatic advertising capabilities.


Rite Aid brings a new custom channel focus to their stores at a personalized customer level.
Although Rite Aid Corporation was a recognizable brand, it knew they could not stand still in a retail and B2C environment. They saw opportunities to modernize to be more customer-centric, provide better services, provide better access to products and health brands, and deliver best-in-class content. Adobe Experience Cloud provided the right tools and features to advance its strategy for the content commerce mission. Bringing Adobe Experience Manager to 2020 and other advanced suites, Rite Aid aims to bring a more consistent experience to the entire customer journey.


TELUS guides customers to their assistive mobile experience.
TELUS, one of Canada’s largest telecommunications companies, found that customers who used their mobile application were more likely to engage in high-value self-service activities and engage in much more than web users. TELUS created customer segments using Adobe Audience Manager to connect your online and offline data, and used these segments to serve personalized application download banners in Adobe Target. They then used push notifications and in-app notifications to increase user engagement using Adobe SDK5 and Adobe Campaign. After efforts to direct customers to the mobile application, TELUS has tripled the average monthly downloads of these applications over the past year.


Rural King offers greater comfort in the countryside.
Rural King was founded in 1960 and offers a wide range of food, seeds and other farm and home products. They found that they were struggling with website performance issues, which resulted in them losing online sales, undermining customer confidence and affecting relationships with suppliers. Using Magento Commerce, Rural King automated much of its order tracking, inventory management, fulfillment, tracking and reporting. They have changed the way their customers shop, combining online and in-store convenience with hybrid shopping-online-store-to-store capabilities.


CenturyLink found a way to get more out of communicating with its customers.
CenturyLink is a technology leader that provides customers around the world with hybrid networks, cloud connectivity and security solutions. One of their biggest struggles revolved around several business units, using technology that did not integrate or was redundant and underused. They consolidated and optimized their digital systems, data sets, and marketing costs with Adobe Experience Cloud, aligning the deployment of strategic products, campaigns, and customer experience initiatives to the industry using internal data from Adobe Target, Experience Manager, Analytics, Marketo Engage, and CenturyLink. lake.

The leader of the creator of years of experience

Nitin Sethi, a representative of IndiGo Airlines, brings a better individual experience to all customers.
Nitin Sethi is the digital vice president of India’s largest passenger airline, IndiGo, which focuses on offering low prices, on-time delivery and a polite and easy experience. Limited to solve smoothed systems customer profilesand omnichannel, Nitin liked the holistic approach that Adobe Experience Cloud and its platform offer. He and his team successfully offered their customers fares – the first industry for the airline. And now, with a 360-degree customer view, IndiGo can be controlled personalization and better understand repeat customers.

Years of experience as a creator team

A sprint hive helps create a more personal experience.
Sprint is an American telecommunications company that was the fourth largest mobile network before joining T-Mobile, serving 54.3 million customers. Sprint’s challenge was to find the best way to serve a personalized customer experience. They used Adobe Target to capture anonymous behavioral data and then began testing to improve performance. The overall conversion rate for orders has increased by 22 percent and the conversion rate for brand new customers by 14 percent.

Creator of experiences of the year

Josh Mann helped Comcast break down data silos to personalize customer communication.
Josh Mann, Comcast’s director of marketing technology, faced a difficult challenge: customer data was fragmented across systems and stuck in channel-specific silos. Josh and his companions were successfully adopted Adobe campaign without business interruption, including 60 million prospects and customer data migration. Comcast now offers tours and campaigns that cover the prospects and customer base of more than 60 million people throughout their lives.

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