The 5 Minute Basics of Growth Marketing-Steve Clark // Tangent

Guests and resources

Episode overview:

Join the host Ben and start a series of conversations with Steve Clark, Tangent’s head of digital growth. Together they discussed the 5 basic principles of Steve’s growth marketing.

Steve started with the foundation of growth marketing. He introduced the topic around his background as SEO and the importance between SEO and growth. SEO is constantly evolving and changing. It is important to be aware of various initiatives that may affect your marketing.

One of the most important aspects of growth marketing is to understand what you are showing in front of your customers and what they are looking for. This fragment of intent runs through the entire journey of SERPs. SEO is part of the backbone of marketing. They use content, user intent and website to attract potential customers throughout the buyer’s journey. SEO is the key thread of growth marketing.

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