Should I pay a local data aggregator every year? 3 things we learned.

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By Joy Hawkins

There are several reputable companies that provide annual fee services to keep your online local directory listings up to date.One way is to specifically target the profession Local data aggregator Push information to a large number of different websites. We conducted an experiment to see what happens if you sign up for an annual data provider service and cancel it after a year.

  1. Failure to renew will result in an error message being returned.

When we were experimenting, the list on Acxiom (no longer Active aggregator) After we chose not to update the package every year, the wrong name was indeed restored.When i run this Darren Shaw, He said: “If you don’t use aggregators to renew, then your data will no longer be “managed” by them and can be updated by other sources. Aggregators get from telephone companies, government registration agencies, and utility companies. Wait for offline sources to obtain data, so if your information is incorrect here and the aggregator extracts new data, they may use the wrong information to update your records, and the information will be spread out to access their entire The internet”. So what may happen here is that the wrong/old name is posted on the utility or phone bill.

2. Failure to renew has no measurable impact on the ranking or traffic of commercial websites.

After monitoring rankings and traffic, we have no reason to worry. Inconsistent names listed on other online sites will not have any measurable negative impact on SEO.

3. Failure to renew will not result in the loss of backlinks.

One of the things that concern us is not to update Localeze. According to Darren, “When the list expires, on Localeze, it will only be reduced to basic NAP information. There is no link, no category, no description.” When monitoring the backlink profile in Ahrefs, after choosing not to renew the data provider, we did not see any drop in the number of link domains.

All in all, we found that the reason you want to pay for a data aggregator every year is accuracy. If you are worried that others will see the wrong name or phone number online, it is recommended that you pay the annual fee first. However, if you want to keep offline resources up to date, then this will no longer be an issue. On the other hand, if your main goal is simply to rank on Google, then you may not need it.

This case study was conducted on LocalU before.To see a list of our upcoming events, please visit LocalU.org.

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