Shaping the future of digital marketing: our partnership with the University of Nottingham 3DI

We are pleased to announce our latest collaboration with the University of Nottingham’s Data Discovery Initiative, 3DI.

3DI was launched by UoN’s Faculty of Social Sciences in January 2021, focusing on leveraging and promoting Nottingham’s existing strengths in sectors such as financial services, legal services and digital and creative services through research in data science and digital technology. By working with us, the 3DI initiative can now further integrate UoN students’ experience with the piping industry, as well as develop research and thought management content.

Theory meets practice

3DI CEO Dr Benjamin Lucas said: “We are delighted to be working with Hallam, a true leader in digital marketing, and that we have rapidly developed new action programs, including student internships, research, thought leadership and industry commentary content, and a presentation in December. a foundation on which we can build future cooperation.

“Working with Hallam, we have been particularly pleased with their commitment to best practice in digital ethics and data privacy – principles we very much share as researchers, as well as their interest in bringing to our high level of scientific evidence-based understanding. -Innovative customer solutions.

Cooperation will focus on developing the capabilities of applied data science and promoting business and sectoral change in the light of new technologies, changing digital regulatory environments and consumer needs and preferences.

Our CEO Jake Third said: “We are very excited to be working with the University of Nottingham to address some of the biggest marketing issues.

Student opportunities

Our latest collaboration with the University of Nottingham is also a step forward in 3DI’s pioneering “solution-based” teaching and learning philosophy, where students are given the opportunity to collaborate with leading organizations as they study.

Steve Vaccarini, Internship Manager at the University of Nottingham’s Faculty of Social Sciences, said: The University of Nottingham is actively innovating with the content it teaches, and it’s great to find a match between our students’ abilities and the areas in which Hallam innovates. The Faculty of Social Sciences offers a number of highly innovative BSc and MSc programs, and it is always great to see students developing their skills and experience through real-world projects that are an extension of our studies.

Join our next event

With so much change in the air, it’s no surprise that many of us in the marketing world are skeptical about the future of marketing. Recent developments in the marketing sector include the transition to a post-cookie world, ever-changing content consumption trends, the challenges of best integrating new analytical tools and data science techniques into industrial research, and the impact of COVID-19. crisis of general consumption patterns. Balancing these challenges has great potential, including new ways to build and secure consumer confidence and the concept of “for the benefit of data”.

Synthesizing ideas from theory and practice, join our panel for our next event with Hallam, 3DI and Oxford University. Our “The Future of Marketing” event will also be streamed at Lakeside Arts, University Park, University of Nottingham.

Join us on December 13th to enjoy drinks, snacks and chat about the future of our industry. Click here to register.

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