SEO news you can use: DuckDuckGo leader’s allegations against Google FLoC

In the past few months, Google is fighting antitrust and privacy lawsuits.At the end of last year, several states in the United States Three major litigation, Just a few weeks ago, Google was embroiled in another scandal – this time, it was accused of tracking users who browsed in incognito mode.

As Google continues to review, a large number of new privacy-first search engines are under development. Brave will become the first privacy-focused alternative to Google Search, which provides search engines and browsers that can run on desktops and mobile devices.On the other hand, Neeva will be Subscription-based model (The founder is a former Google employee, so we will pay close attention to them). Then there are Ecosia, OneSearch, Vivaldi and StartPage-smaller but slower but steadily rising competitors.

But DuckDuckGo is the most important part of OG: a leader in privacy-focused search and a long-time critic of Google. Its current success-recently surpassed Bing and became number one. The second mobile search engine in the United States, it also broke the milestone of 100 million searches per day-proving that users really want to protect their data and are willing to find alternatives.

Google knows this.One way they try to prove that they are refurbishing is through daye Cohort Joint Learning (FLoC), an alternative to third-party cookies, started its first trial a few weeks ago. Google also launched a new website, Privacy sandbox, Which explains in detail its new plan for privacy.

But in fact, DuckDuckGo has’s been Announcing plans to block FLoC In the DuckDuckGo search engine and Chrome extension, and another stern message:

“We are disappointed that although many of the publicly expressed concerns on FLoC have not been resolved, Google has imposed FLoC on users without explicitly requiring users to choose. However, we still promise and will continue to do our best to achieve Our vision to improve online trust standards.”

DuckDuckGo’s response should not be surprising, because they have not yet fully made their own decision. Despise Google A secret. DuckDuckGo has problems with any form of user tracking, even if it is less intrusive (the FLoC target group is individuals, not individuals), and emphasizes the concern that Chrome users cannot opt-out.

Although Google’s goal is to see FLoC gain momentum and replace third-party cookies on a large scale, other privacy-priority search engines hope to block it in their tracks. And DuckDuckGo is not alone in the fight between David and Gallias – brave with Vivaldi Both have issued similar statements stating that they will not support the plan. FLoC is Google’s first entry into the field of privacy search, but if other privacy experts choose to respond in this way, then it is not the best start.

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Google Discover excludes five types of content: Google has updated its Discovery policy List five other types of content that might not be recommended to users. These are job applications, petitions, forms, code bases, and satire. Why is it ironic? First, it may be mistaken for real news. However, there has been another issue related to so-called “false positives”, which occur when Google’s algorithm update accidentally removes legitimate websites from the rankings.As search marketer Lily Ray pointed out LinkedIn posts, Even if the content cannot be classified as satirical, it seems to use the “sarcasm” label on the site with an exaggerated title. If you notice the volatility of Google Discover, it may be time to double-check whether your headlines are free of clickbait.

Google made a last-minute change to the cumulative layout shift score (but this is all good news): In the past few months, website owners have been busy preparing to release Google’s Page Experience update (with varying degrees of success) within a few weeks. It turns out that optimizing for Core Web Vitals is much easier in theory than in practice. But Google has been listening to some feedback, especially on the “Cumulative Layout Shift” (CLS) indicator. Behind the complaint that CLS metrics cannot measure long-lived pages (pages that are open for a long time), Google Announce It had Updated CLS score More accurate and fairer. It is important to note that no one’s CLS score will get worse due to the change, but many people will start to see improvement.

Google’s product review updates are significantly improving rankings: Last week, we talked about Google’s “Product Review Update” Going online and ranking can promote in-depth product reviews that have been thoroughly researched. Only a few days away, but review sites and membership sites with many product reviews have already reaped great returns. Since its launch, forum discussions have been proceeding rapidly, many of which describe ranking changes, which are no different from the results of a full update of the core update (of course, this is not the case). Barry Schwartz Search Engine Roundtable Sorted out some comments and tweets in his article Blog, Showing the degree of instability of the update: Some sites have experienced a surge in traffic, while others have experienced a sharp decline. The update is still being promoted, so we haven’t seen the worst-case scenario yet-but it seems that many website owners are in an uphill battle.

Check out the following SEO tips about online stories directly from Google: Google’s Latest searches for Central Lightning Talks videos It’s about optimizing for online stories, covering everything from the content itself, the way it’s created to the best practices for inserting ads. Like all other content indexed by Google, Web Stories needs to go through an optimization process, and all the SEO techniques in the Bible apply. However, Stories have some unique optimization elements, and Google covers all these optimization elements. Properly optimized web stories can appear in Google searches, images, and discoveries, so it’s worth the effort. If you want Web Story to be at the top of Google’s visual story carousel, please watch the video to make sure everything goes smoothly.

If your website contains YMYL and non-YMYL content, here’s how to protect your ranking: This is something we have never heard of before, directly from John Mueller, so it may be worth paying attention to.During the nearest Search Central office hours Go out to play, Mueller said that if your website contains a combination of YMYL (your money or your life) content and non-YMYL content, it is best to separate these content into their own independent websites. From Mueller’s statement, we can infer that sometimes Google’s algorithm can automatically separate content, but there is no guarantee that it will do this for every site. Then, it is safer for website owners to separate content manually, so you will not be punished for non-YMYL content that does not meet the EAT (Expertise, Authority, and Trustworthiness) standard.

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