Pinterest expands Shopify integration globally

The integration of Pinterest and Shopify is expanding globally, enabling 1.7 million merchants to convert products from their e-commerce stores into shopable sales.

Shopify’s Pinterest app was launched in the U.S. and Canada last year and is now available in 27 other countries/regions.

The Pinterest app for Shopify stores enables merchants to upload their product catalogs and convert their products into pins.

Then, users can purchase products with merchant passwords without leaving Pinterest.

In addition to expanding the Pinterest application to more countries/regions, Shopify has also added support for multiple product feeds and the ability to market products through dynamic redirect advertising.

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Here is more information about all the updates announced this week.

Updates to Shopify’s Pinterest app

Expansion to 27 other countries

Shopify provides a free app that merchants can install on their site to upload their product catalogs to Pinterest.

Uploading product catalogs to Pinterest enables merchants to post product pins that can be shopped.

It may take up to 48 hours to synchronize the product catalog for the first time, but it will be automatically updated every day thereafter.

Use of Shopify’s Pinterest app was previously limited to merchants in North America. It is now available worldwide.

Countries/regions where the app can be used include: Australia, Austria, Belgium, Brazil, Canada, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Netherlands, New Zealand, Norway , Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom, United States.

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Multi-page feed support for catalogs

Shopify merchants can now upload multiple product feeds to Pinterest.

Pinterest was previously limited to one product feed, and now allows businesses to upload up to 20 product feeds.

Merchants can add specific local data to their product feed, such as currency, language, and product availability. This allows you to upload a separate feed for each market they serve.

Dynamic redirect ads

Now, Shopify merchants that advertise on Pinterest can use dynamic redirect ads for the first time.

Dynamic retargeting ads allow Pinterest advertisers to re-engage users who were previously interested in the product.

Merchants can retarget precise or similar products to people who have previously shopped with them or showed some form of interest.

In order to take advantage of Pinterest’s dynamic retargeting ads, businesses need to reach the threshold of the minimum number of PageVisit and AddToCart events within the last 7 days.

These metrics are tracked by Pinterest tags that require merchants to install on their websites.

Bill Watkins, Pinterest’s global head of mid-market and small business sales, in terms of Shopify partnership expansion:

“Pinterest is an inspiring shopping place. We are very happy to expand our partnership with Shopify to help merchants in 27 other countries/regions expand their global shopping influence on Pinterest. Especially small and medium-sized enterprises, they There is a chance to thrive on Pinterest because they are full of purchasing intentions at the early stages of the decision-making process, so they can connect with consumers in a positive environment.”

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These updates are now available in the aforementioned countries/regions.

source: Pinterest News Room

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