Optimal dimensions of the Instagram story [+ Tips for Best Quality]

New social media sites continue to appear, new features are added, and algorithms are always updated, making it difficult to keep up with social media best practices.

However, social media is here to stay. Accordingly Instagram, has over a billion active users every month and over 500 million active stories every day. What’s more, 90% of accounts track a company on Instagram, making it the main choice for all types of companies.

Instagram stories is a popular trend that is not going away. Pamela Bump, HubSpot audience growth writer, says, “Instagram stories are the output of brands to creatively showcase their products, services, or happy customers. Branded Instagram stories also allow audiences to learn more about topics related to your brand industry. Useful and valuable content can also allow potential buyers to trust your brand more.”

With this knowledge, you want your marketing team to be ready to develop your Instagram story strategy. To create this strategy, your team should decide what pictures or videos they want to post.

How are you going to take these pictures? Phones or professional cameras?

Below you can find out the dimensions of the Instagram story and why they are important to you Instagram marketing strategy.

Instagram story dimensions (1080p by 1920px)

If you’re shooting an Instagram Story video on your phone, it’s probably 1,080 pixels by 1,920 pixels, so you don’t need to resize it. However, if you are using another camera or custom setting, you must use a video editing application to make sure your video is the correct size.

While this may seem like a lot of work, it is extremely important to ensure the maximum connection between the user experience and your story.

Why are the dimensions of an Instagram story important?

Instagram has provided these dimensions and sizes to ensure that your story is uploaded as well as possible. These dimensions are also ideal for most mobile devices, ensuring that your video, image, or gif is displayed correctly across different operating systems and screen resolutions.

Also using Instagram Story dimensions:

  • Helps your brand look more professional
  • Ensures that the content looks high quality
  • Prevents unnecessary pixels

If you don’t adhere to these dimensions, your pictures or videos will be cut off and the content you want to share won’t appear as intended. That’s why it’s best to pre-enlarge your pictures and videos using Instagram photo editing application.

Speaking of which, let’s move on to the ideal image size for the Instagram story. Spoiler warning: this is the same as the dimensions of the Instagram Story video, which makes it memorable.

Whether you’re uploading a video, a picture, or a mixture of both, it’s important to keep your content in a safe area where it won’t be cut or hidden.

Safe zone size for Instagram track

“Security Zone” refers to the area of ​​your Instagram story where the content is not obstructed or interrupted.

Instagram automatically displays blue lines when you try to remove content from the security zone, especially when you add stickers or GIFs. When I tried to move the timestamp to the edge of the screen, Instagram didn’t let me go to the edge or let me cover my profile picture.

Instagram creation margin instructions

Instagram also provides guides as you place elements in your story, allowing you to put them together perfectly.

Instructions for centering an Instagram storyIn personal Instagram stories, it is common to post videos using the front camera of a mobile phone. The frame can be tilted and your face can be cut off; it’s all good and good.

Is Instagram business however, for an account, you need to make sure that all the videos are professionally captured and that the item being promoted is centrally located on the screen. Most importantly, if you plan to add surveys or stickers, leave enough space in the frame so that you can place its contents without interfering with anything else.

Below are some additional tips for resizing your Instagram song.

Instagram story size tips

1. Make sure your content is high quality before uploading.

Instagram compresses images during upload, so an already grainy or pixel-only image only deteriorates when it reaches the platform.

Before adding Instagram, make sure your images have a resolution of at least 72 ppi.

2. Upload the correct size, shape, and aspect ratio.

To ensure high-quality photos and videos, Instagram must adhere to its dimensions. If you upload a vertical image or video from your phone, you probably don’t need to think about these dimensions, because Instagram will format them automatically.

However, if you have horizontal photos that don’t fit the dimensions, Instagram will crop your photos, zoom in on the content, or zoom in (making your image small and placing it in the background). This usually results in lower quality pictures and videos. So make sure you stick to the 9:16 aspect ratio.

Instagram aspect ratio (9:16)

3. Use photo editing applications.

Photo editing apps help you control the quality of your songs and make sure you always use the right dimensions. You can use the following tools to edit your Instagram photos:


This is the perfect way to create pictures for your Instagram songs. For starters, there are Canval templates designed with the dimensions of Instagram in mind. Canva offers free and paid plans.


With this software, it’s easy to make videos for Instagram songs. Once you’ve started creating your video, you can choose the appropriate dimensions on the platform. Lumen5 offers both free and paid plans.


Easil has Instagram song templates to help you create engaging content. They have templates for individual pictures and also multi-card stories. Easil offers free and paid versions.

Adobe Spark

Adobe Spark makes it easy to create images and video graphics for Instagram songs. You can create your own stories with your typography and image choices. Free and paid packages are available at Adobe Spark.

Embed Social

Embed Social is another type of tool for Instagram stories – with Embed Stories, you can make your songs available for purchase by adding a CTA and creating embeddable code that you can add to your website. Embed Social offers free and paid plans.

You can use these tools to enter specifications, upload pictures and videos, and complete the editing process. They work well if you have higher quality pictures taken with a professional camera, or if you want to add graphics or text to your pictures or videos.

4. Upload the vertical content.

While Instagram posts are more flexible in orientation and size, Instagram stories work best in a vertical format. Make sure your photos and videos are vertical before posting. If the content doesn’t fit vertically, consider publishing it as a regular post.

5. Reduce the file size to less than 30 MB.

Remember the size of your file; Instagram only accepts up to 30 megabytes. This should give you plenty of space to upload high quality photos and videos.

If the quality doesn’t seem right, it’s time to troubleshoot.

How can I improve the quality of my Instagram songs?

Your songs may not upload at the desired quality. Let’s review some of the quality questions you may have and some troubleshooting tips.

Why are my Instagram stories blurry? Why does the image quality change in my Instagram story?

Your Instagram story can be blurry for two reasons:

  1. Instagram compressed the video or image to an extent that makes it blurry.
  2. Dimensions or aspect ratio is off.

To fix this, you’ll need to check the quality of the re-uploaded image or video. What is the size of this file? Is it at least 72 ppi? If the file size is too small or the ppi is too low, Instagram’s compression process made it worse. Consider creating a higher quality version so that when Instagram compresses it, it doesn’t look like pixels.

Next, check the dimensions again. To ensure the highest possible quality, try using a full size of 1080 x 1920.

If these two are reviewed and your story is still blurred, follow these tips to isolate the issue.

1. Check if the quality of the other devices is better.

If your internet connection is poor, Instagram songs appear to be of lower quality than a faster connection.

Instagram does this to save resources for the user experience when interacting with other areas of the site. Consider asking someone you know if their quality is also low. They – and your audience – can watch your stories without any problems.

2. Turn off Data Saver.

Data Saver is a feature that prevents videos from preloading, which helps reduce your data usage.

If your connection is working but you’re still having quality issues, this feature may reduce the quality of your stream.

3. Test photos from different cameras.

As a last resort, test the quality difference between your phone’s built-in camera and your Instagram camera. Photos taken with the phone camera compared to the in-app camera (or vice versa) can better affect the Instagram compression settings from the weather.

Instagram story sizes are essential to Instagram strategy

All marketers should use Instagram stories. While posting regularly in the feed is a great tactic, adding stories to your strategy will give your platform a better return on investment of time and resources. Instagram stories can improve your visibility, increase your brand image and awareness, and help you and your business grow better.

Editor’s note: This post was originally published in October 2019 and has been updated for completeness.

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