There is no doubt that we have learned last year that digital marketing is essential for your business to survive major disruptions.Companies such as Bubbles and Balm were previously reluctant to expand their online business, but found digital hubs Vital to survival In 2020.
Hope your company already has a strong website and social media, and is building its reputation and Search Engine Optimization (SEO). However, you can always maximize the influence of the network on the company.
How do you make the most of digital marketing? Let’s see.
Make sure you have your own website
Some websites give you the opportunity to build a free website, but you cannot fully control the platform. This means that your ability to sell products and services may be restricted, and the regulatory company can change the rules at any time.
As John Vuong, the founder of Local SEO Search, pointed out: “Your website is your biggest online asset. You must own it. You need your own domain name and hosting.”
You don’t have to spend a lot of money to have a great website. From Siteground to GoDaddy, there is your own domain name and hosting everywhere, and you can create a website using the provided builder or WordPress. It all depends on the level of customization and design you are interested in.
Working with a marketing company to design your website is another good idea. When you work with an SEO company, your website will not only be attractive and easy to use, it will also be properly optimized to attract target audiences and convert visitors into customers.
Consolidate your information
Once you have a website, you can create content. A strong website requires a variety of content pages and a blog that publishes new posts on a regular basis.
Vuong pointed out: “Please consider who you are serving and what they are looking for. What do people want? What problems can visitors have that can be solved, and are they willing to pay for these solutions?
You also need to amplify messages from the website across various other platforms (such as social media). It’s best to create a content calendar so that your messages stay consistent over time.
If you don’t have time to update social media regularly, pay attention to the platforms your ideal customers use most often. For example, they may spend the most time on Instagram or Facebook.
You can also work with the marketing team, which can include social media posts in your digital marketing package. This is a great way to stay consistent without having to spend dozens of hours online every week.
Establish social proof
The next step is to use social proof to build your online reputation and authority. Social proof is made up of other people who talk about the effectiveness of your product or service in solving problems.
Social proof can take the form of a certificate or a comment, preferably both. You want your sales and customer service process to include several key points on which you can ask customers to comment online.It’s best to focus these reviews on your “Google My Business” profile, because high-quality Google reviews can also help you search engine ranking.
When someone makes a particularly good comment, contact them and ask if you can use it as a recommendation on the website and social media. When you prove that you have many happy customers, it makes other potential customers more likely to hire you.
Of course, not everyone will leave a positive review. Yes, because all the comment materials of the comments are false. However, you want to respond professionally to this. You can apologize for their inconvenience and are willing to resolve this issue privately.
Even if the person is never satisfied, other people who view the review will see that you have made a professional effort and will find that the customer experience is important to you.
Optimize your online status for search
Search Engine Optimization It is an important part of conducting business online. If no one can find your website, then even incredible content will not attract new customers and improve your profits.
SEO starts with your website. You need to conduct keyword research to see which phrases your ideal customers use when searching for products or services. Focus on terms that are highly relevant to your job and not very competitive-you want a chance to rank well.
You can also see which keywords your competitors are currently using and rank for them. This allows you to have a good understanding of what is also suitable for you.
Site optimization also involves safety and site speed. If your page takes too long to load, or you don’t have the latest security protocols, then Google won’t rank your site high.
Other elements of Search Engine Optimization It’s what happened on your website. It is difficult to control, but equally important.
You want to ensure that you have high-quality inbound links, which requires a reliable link building strategy. You cannot afford incoming links from spam or untrusted sites. This is a challenge and requires long-term strategic investment.
Your “Google My Business” page is also important. You want to claim your page ownership and ensure that the information is completely complete. This includes basic information such as your address, business hours and website links, as well as comments, images and videos.
Finally, make sure that your name, address, and phone number (NAP) are consistent on all platforms. You need to update your key information regularly so that it is up to date. This is part of Google’s assessment of the credibility and authority of your business.
Keep up with new practices
Google changed its search algorithm Thousands of times a year, Some of these updates may have a significant impact on your ranking. If you want to stay online, staying up-to-date is essential.
This takes a lot of time, so many business owners choose to work with agents to meet SEO needs. When you ask an agent to do your SEO, you can focus on what you do best-to provide customers with quality services.
Do not have time?Consider outsourcing
As you can see, it may take 10 to 15 hours a week to keep up with the pace of digital marketing, which is the basis of your daily work. Not only that, it also requires a lot of expertise to understand how to deal with digital marketing effectively.
You have your own expertise and may not be in SEO. You run a successful company and need to focus on providing products and services to customers. Why not consider outsourcing your digital marketing to a family-centric boutique agency?
We are here to help you. If you want to see what we can do, contact us Free consultation today!