Loni Stark’s product strategy innovation

Marketing has always been a fusion of art and science.That might be why Loni Stark Create amazing product strategies: She is both an artist and an engineer.

Loni is the Vice President of Adobe Strategy and Products, responsible for Adobe Experience Manager’s global product strategy, product management and marketing. She has more than 15 years of leadership experience in developing technical teams and products. She joined Adobe for the first time as an engineer in 2000.

But she is also an excellent painter Her own studioAnd she runs a personal website, Inside Stark, She interviewed Apple co-founder Steve Wozniak (Steve Wozniak) to Nicole Kidman (Nicole Kidman), Ben Stiller (Ben Stiller) and Emma Stone ( Emma Stone).

I invited Loni to the Marketing Smarts to chat with me and co-host with guests Chris Brogan How her artist mentality has shaped her high-tech product management methods, how extracurricular creative pursuits can improve her work performance and how she manages global corporate teams remotely.

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This episode is made by Dun & Bradstreet account-based marketing:

Dun & Bradstreet is a leading global provider of business decision data and analysis, enabling companies around the world to improve their business performance. Dun & Bradstreet’s data cloud fuels the solution and provides insights that enable customers to accelerate revenue, reduce costs, reduce risk, and transform businesses.



Poland’s Juanito Pascual created the “Marketing Smarts” theme music
Signature tone.

Features of this episode:

Loni Stark, Vice President of Strategy and Products Adobe. Loni is responsible for leading Adobe Experience Manager’s global product strategy, product management and marketing. Loni has more than 15 years of leadership experience in developing innovative technology teams and products, which can help organizations unleash creativity and reimagine their business by increasing productivity. Follow her on Twitter: Ronnie Stark (LoniStark)And check her personal website, Stark Studio with Inside Stark.

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