Have you been in the SEO industry for two years?Then you may have noticed Keyword density (or Keyword density) Has a bad reputation. So why do we still include it in Yoast SEO’s content analysis? If used properly, keyword density indicators may be a good way to help authors keep content focused.
Keyword density is (and still is) abused
In the earliest days of SEO, increasing keyword density was one of the most common strategies for improving rankings. By repeating your target keywords frequently, you can try to convince search engines that your page is more relevant to the topic. Over time, this approach has evolved to measure the number of times a keyword appears on the page and try to find the “perfect” density.
Many SEO practitioners “optimize” their content to reach the desired volume.This practice leads to million Low-quality pages written for search engines (not users).
Using the (wrong) keyword density in this way is still surprising.
If used well, keyword density can make you a topic
The best practice today is to write quality content for your users and put it on the topic. Place your focus keywords multiple times, but you don’t have to worry about the exact location or quantity. We absolutely agree with this approach.
Your job should be to research your subject. Find the best angle to approach it and make the best content there. You don’t have to worry about whether you have used keywords enough times.
However, there are more issues to consider.Effective SEO requires a single page (more or less) to be approximately one page topic.A page must be Focus Become a good resource for users to search for information on the subject.About the guide Scenery photography And should not be discussed widely Bake a cake.
Besides, a good guide Scenery photography indeed should Also talk about camera, Photography software, And others Related topics. This can make the content more relevant and useful. However, achieving this balance and maintaining focus can be difficult to manage.
Although topicality has come a long way, and Google’s understanding of language has reached an incredible level, Key phrase It is still the first thing people enter the search bar. People use keywords and phrases to search, and then people use these terms to evaluate the results they get. Google tries to figure out the intent behind the search in order to get the best results.
For this reason, Google will not simply match the entered keyword phrase with the page that best matches this phrase. They consider many other factors to determine whether the page they find should be presented to searchers as the best page for their query. One of them is the theme of the page, and of course the quality of the content found. It is essential to write a great content that covers the topic 100%.
Keyword density can be superior Tools for understanding how your content is “on the topic”.
For writers and editors, keyword density is an insightful indicator
Yoast SEO has tens of millions of users, many of whom do not understand the complexity of SEO, NLP or the internal workings of search engines. However, many of them want to “optimize” their content. Most people don’t know to start from the SEO mindset.
That’s where we come in. We have completed the research. We have built a language analysis tool that can help users from all walks of life make the most of their website and content.
For writers and editors, Keyword density feature Help them understand the key points and themes of their content. Of course, our feedback provides insights on how they turned their next article into an SEO-friendly masterpiece.
We always recommend that people conduct research to find the most suitable keywords and use them as the basis for writing. When writing, users will automatically add keywords in a completely natural way. If you are used to it, you don’t even need to pay attention to our analysis. You will always be on the right track.
What if you are Is not On the right track-if you seem to have lost the topic in a long post, or your saturation of short posts is too high, we will let you know.
A better way to measure the topicality of content
Since the early days of analyzing text, Yoast SEO has come a long way. We are the first SEO tool to add readability checks and feedback to help our users create great content that Google and your readers are looking for.
Our latest analysis gives you more feedback on the content of the subject. Yoast SEO will not only check how many times you have used the phrase, but also check whether you have allocated it properly throughout the content. This way, you don’t have to add too many keywords at the beginning of the article and forget it completely at the end. Now, your article has always been a topic!
Another great feature is our Word form Support in Yoast SEO Premium. Therefore, we can identify all the grammatical forms of your focus keywords in the content. Since the analysis is smarter and more forgiving, it can be easier to improve your text. You can even add more relevant keywords and synonyms to check the full topic of the article.
Now, creating great content is truly a pleasure without the hindrance of Yoast SEO.
The keyword density indicator still maintains its place
Key phrase density as a metric may feel like an outdated and outdated concept, but it is not. Using it correctly (as a way to analyze your content and suggest improvements to better understand it) is very effective. Yoast SEO can help you always keep track.