Introducing a better way to your Instagram audience

What if I told you that interacting with your customers on Instagram could double or triple your revenue?

That is exactly what happened Southern Elegance Candle Co. as its founder and CEO D’Shawn Russell told us:

“Our social media makes us a lot of money … We just went from making $ 20,000 to $ 30,000 a month to posting beautiful pictures, now it’s well over $ 100,000 a month. just involving more people. “

Russel and Southern Elegance Candle Co. are not alone. Brands like Glossier (which attributes 70% of its growth owned, earned, peer-to-peer or organic channels), Crazy happyand Sass and Belle, focus on responding to almost every Instagram customer.

So focusing on inclusion can be incredibly powerful. But how do you really stick to every comment?

After working with and testing with thousands of customers, we’ve developed a solution that’s truly focused on helping you build better relationships and a stronger brand on Instagram.

We are happy to share this with all buffer customers today!

(If you are not yet a proxy client, you can do so start with just $ 15 a month.)

Introducing the inclusion of Instagram in the buffer

Each time Instagram’s comment goes unanswered, the opportunity to create a lifelong customer is lost.


Staying on top of these relationships is really hard.

Instagram messages disappear quickly and important comments slip through the cracks. And we understand why – no one has time to hang out on Instagram 24/7. Your time is precious and we will help you win it back.

With this latest addition, you can reply to more comments, keep up with important interactions, and turn your followers into fans. All from the comfort of your buffer dashboard.

It’s really easy to like new comments, follow them, and Instagram notifications. For most small business owners and marketers, this means checking Instagram regularly to keep track of important comments.

We’ve experienced this with our Instagram account, and we’ve heard the same thing from many customers. And that’s why our engagement features are designed specifically to help you stay on top of all your comments.

Creating and involving a community has all the benefits, but it is also a huge time saver for me. I can’t tell you how useful it has been.

At the top you can immediately see how many unanswered comments you have. The familiar online view makes replying to a comment extremely easy and quick to jump to the corresponding Instagram posts.

You can respond as quickly as possible to as many comments as possible. If a comment doesn’t need a break, you can easily reject it by clicking the checkbox next to the comment and it will be considered a reply.

Course creator and artist Tame Ghoneim shared with us, “It’s really important for me to try to respond to every comment, but it was impossible to find them, notifications expire, and I just don’t have a good way to manage Instagram comments. I can’t tell you how happy I was when I saw the caching features. I literally spent hours, if not days, looking for something like that. The benefits of building and engaging in a community are all, but it’s also a huge time saver for me. I can’t say how useful it has been. “

Put important conversations in order of importance

Instagram notifications are displayed in reverse chronological order. So for most people, you’ll first see the latest alerts and you’re likely to work in the order they appear.

However, the latter message may not be the most important or urgent response. You may be commenting on an important issue with your order or an influencer asking about your products – it’s somehow hidden in the middle of all your alerts. These are comments you might want to prioritize.

You can do this with the buffer. We use a mixture of filtration and machine learning to identify the three types of comments you might want to look at first:

  1. Negative comments
  2. Comments on the order
  3. Comments on the question

Posts with one or more of these comment types have a label so you can see it right away. No more scrolling and searching. Just click on the post and jump right to reply to the comment.

“We use the Engage tool on a daily basis to ensure that we never miss comments or questions from our community. I really like the way it highlights comments that may be issues or a potentially important issue that we may miss.” said Stephanie Kaluza, the company’s social media manager Sass and Belle.

The fastest way to communicate on Instagram

Time is one of the most important assets for small businesses. There is always so much to do and so little time. We want to help small business owners and marketers take the time to work with other parts of their business and contribute to their communities.

First, responding to comments on a laptop and desktop allows you to get through comments faster than in a mobile app – without compromising on the quality and thoughtfulness of the response.

“Staying on top of Instagram is difficult, especially since, as a full-time marketer, I’m mostly on a laptop / desktop computer, and IG is so mobile-oriented. You can’t do everything on the platform from your desktop. Bravo buffer for ingenuity! “Beverly McLean, CTC, Director of Social Media at Traveling to Covington told us.

Second, there are keyboard shortcuts to speed up inclusion:

  • Use the up and down arrow keys to navigate the comments
  • To reject comments, press CTRL + D
  • Press ENTER to send a reply (and you’ll be automatically directed to the next comment)

Finally, you can sometimes just reply to a quick emoticon (especially if you reply to an emoticon comment). Buffer examines the most commonly used emoticons and suggests them to you when you reply to a comment.

Create a lifelong audience

For years, companies have focused simply on publishing a lot and a lot of content. Those who have been able to create a community of loyal observers understand our human instinct to connect and communicate.

While many businesses aren’t hypersensitive to social media, it’s an easy way to stand out from the crowd, impress fans, and build relationships.

If you have a buffer (publish) order, it will be added to your account for free! To engage your fans on Instagram, just click the “Involve” button in the top left – right in the clipboard.

Otherwise, we would very much like you try buffer for free for 14 days.


Do I have to pay extra for this feature?

No. If you have a buffer (publish) order, it will be added to your order for free. If you are not yet a proxy client, you can do so start here only $ 15 a month.

Can I use it for Facebook, Twitter or LinkedIn?

We’re currently working to integrate with Facebook so you can respond to comments on your Facebook page. We don’t have a timeline for Twitter and LinkedIn yet.

Does it work for all Instagram profiles?

This only works for Instagram business profiles. If you use Instagram’s personal profile for your business, you may want to consider moving to your business profile to use this feature (and our publishing and analytics features).

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