Influenced by advertising budgets rising, B2B Buyers Report, rising U.S. advertising market costs, zoom-in view, and LinkedIn LXP

What B2B buyers claim is that sellers can influence their purchasing decisions [Report]
71 percent of B2B buyers consider the customer’s wishes and needs to be the leading influence on purchasing decisions, 68 consider the indication of possible or problem solving to be the biggest influence – two of the many statistics of interest to B2B marketers in a recently published survey. Marketing tables

The US advertising market is at an all-time high in March: up 25% in 2020, 7% vs. The year 2019
In March, the US advertising market grew by almost 25 percent compared to the same period last year, and according to the recently published Standard Media Index (SMI), it was able to rise to the pre-pandemic level of March 2019 by as much as 7.2 percent. MediaPost

Zoom launches the participant view to connect participants in the same virtual space
Zoom announced that up to 25 people will be able to virtually occupy shared environments with the recently launched feature, which aims to expand the video conferencing company’s traditional participant presentation format in the form of individual square streams. VentureBeat

The study found that independent agencies returned strongly in the first quarter
64 percent of independent agencies had increased first-quarter revenues year-over-year, while 75 percent said they hope to continue teleworking in post-pandemic routines, two of several findings from recently published survey data. MediaPost

LinkedIn announces the “LinkedIn Learning Hub” to provide more comprehensive skills development opportunities
Microsoft-owned LinkedIn (client) announced that its upcoming Learning Experience Platform (LXP) will offer a variety of new community-based learning opportunities and other skills-enhancing features for digital marketers. Social media today

IAB: Advertising “confidence” has broken, budget reviews are less frequent
About 61 percent of U.S. advertising managers are confident or very confident about the stability of their rest of their 2021 advertising budgets – sharply higher than the 22 percent who expressed the same confidence in November last year, according to a recently published survey. MediaPost

2021 April 30 Statistics image

Reddit introduced its clubhouse clone Reddit Talk
Social news aggregator and discussion platform Reddit has launched Reddit Talk – a taste of Clubhouse’s popular voice call-based communication app format that Reddit has made available for both iOS and Android devices, the company recently announced. TechCrunch

Facebook is testing new video ad options, including updated targeting categories and Instagram reel ads
Facebook has announced the testing of new in-stream ads with various thematic targeting features, using machine learning to deliver a huge higher-than-expected response rate on social media. Social media today

Microsoft Advertising triggers ad units and the ability to import Facebook campaigns. What’s new?
Digital advertisers can use a new feature tested by Microsoft to bring Facebook ad campaigns more easily to Microsoft Advertising, and the company also released a number of new ad formats for search results, including video ads, Microsoft recently announced. AdExchanger

Ad performance: Paid content / influencers now account for the largest share of the digital budget
Paid branded content and influencer marketing have accounted for 20 percent of the 2021 digital advertising budget, while influencer marketing was considered the second most important digital advertising option by 2021, according to recently published research. MediaPost


2021 April 30 Marketistist cartoon

A cordial look The situation of digital advertising by Marketoonist Tom Fishburne – Marketoonist

How Pixar uses hypercolors to hack the brain – Connected


  • Lee Odden – Finding acceptance and identity through the track, even though I’m not a runner [Video] – Tim Washer
  • TopRank marketing – use of social media surveys for market research – Utah State University

Have you found your B2B top marketing story from industry news last week? Please let us know in the comments below.

Thank you for joining us for TopRank Marketing B2B Marketing News and we hope you come back to the most important B2B and digital marketing news of the week next Friday. In the meantime, you can follow us at @tank on Twitter for even more up-to-date daily news.

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