IGTV’s ultimate guide

In recent years, we’ve seen the power of video on the Internet – only Facebook can an average of eight billion views a dayand YouTube’s the video platform has enabled young teenagers to become national superstars (Justin Bieber, anyone?). Also a According to a Cisco report en By 2022, video viewing will account for 82% of Internet traffic.

When sharing videos, marketers need to consider different channels, such as YouTube and TikTok or Snapchat mentioned above. There is also Instagram TV (IGTV), which was launched in 2018, differs Instagram stories.

In addition, IGTV is primarily designed for smartphones, as the videos are vertical and users do not need to turn their device to watch. If you’re interested in testing an app for your business, or just want to know which brands to track in the app, you’re in luck – here we’ve put together all the tips and information you need to get started with IGTV.

There is also a standalone IGTV application that you can download from the app store. To get it, just go App Store or Google Play, locate IGTV and click Get or Install.

IGTV video length

Anyone with an Instagram account can upload an IGTV video.

Unlike Instagram Stories’ 15-second video limit IGTV videos can take up to 15 minutes to upload from a mobile device and up to 60 minutes when uploaded from the web.

How to Make IGTV Videos |

To upload and edit the title and description of an IGTV video, follow these steps:

1. Open the IGTV app and click on your profile icon. Then click the button Upload a video. If you have not yet given permission, you will be asked to allow IGTV access to your video library.

IGTV video upload screen

2. Select the video you want to upload.

Select a video from your photo collection to upload to IGTV

3. Click the button Next in the upper right corner.

4. Add a title and description for your preferred video and change the cover image that users see before playing the video.

IGTV video screen to add title and description

5. Click the button Post to publish your video.

Post a video to make IGTV content live

You can also upload a video to IGTV from your local Instagram application. Here are the steps:

1. Scroll to your profile and select the plus sign icon in the upper right corner of the screen.

2. If create menu appears, select IGTV video.

To upload an IGTV video, create a menu screen from your Instagram profile3. Select the video you want to upload, select your preferred cover, and add a title and description.

4. Click the button Post to IGTV.

IGTV Analytics

IGTV provides the following in-app analytics for your videos: views, likes, comments, average view percentage, coverage, recordings, and interactions.

To gain this knowledge, open your IGTV application and click on one of your published videos. Then follow these steps.

1. Open your video, then click the “…” icon at the bottom.

Select ... to navigate to the IGTV Analytics OSD menu

2. Select See statistics.

To see the analytics, look at the Insights tab on the IGTV video

3. The IGTV Video Insights menu should appear, which should include your audience analysis information. Because this video is just a test, there is no analytical data for the video.

Example of IGTV Video Insights analysis screen

The image below shows a preview of the popular Internet show The Daily Show IGTV.

IGTV Video Posts tab in the Daily Show Instagram profile

Watch videos on IGTV

As soon as you open IGTV, the video will start playing – probably in the hope that users will dive into the content.

IGTV examines the page's video carousel

Just click on the video to watch it. If you are no longer interested in viewing it, you can scroll up to see other options.

There are four video categories: for you, watchable, popular, and keep watching. You can scroll left and right to view your selections and select the one you want to view. As mentioned above, you can also use the search bar to search for channels you’re already familiar with or to see if anyone on the channel you’re interested in has a channel.

To watch an IGTV video in Instagram, go to the user profile, select the IGTV icon, and select the video you want to watch.

The best IGTV channels and brands to follow

Impressive and unique IGTV content is created by hundreds of brands and channels. If your business starts from scratch and is looking for inspiration, here are some channels and brands you want to watch:

IGTV’s most popular influencers

Although IGTV does not have the same audience coverage as Instagram or YouTube, it is a worthwhile platform to reach your audience members, especially if they do not use other video sharing applications you use, such as TikTok, Snapchat or Youtube.

Below is a list of IGTV content creators who use the platform to create content that appeals to their specific niche.

Ultimately, it is up to you to decide if IGTV offers valuable benefits to your business. It is crucial when you consider the preferences of your audience when deciding – would they prefer to watch your brand on IGTV or do they consume content elsewhere?

If you feel that your brand is doing well in relatively unmarked territory, you may want to try IGTV. Take out the camera, save some of your business’s unedited back of the tent, and press Post. The knowledge of your audience will tell you quickly enough whether this is a path worth pursuing.

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