How to use anchor text in backlinks? A complete guide

Links are the most important factor in ranking on Google.

We create links to our site as Google considers it to vote for the quality of our content.

From Google’s point of view, other people refer to us because we have the most reliable answer to user searches.

It would not be a vote if we gave ourselves.

That’s why Google penalizes our site if we find out we’ve done so building backlinks himself.

There are several tricks used for this check the reliability of the links.

One of the important tips is to use the anchor text correctly on the link.

  • Proper use from the anchor text increases the authority of this backlink.
  • Improper use from the anchor text Get a fine from Google.

In this article, we have discussed:

  • All types of anchor text
  • How to use anchor text in backlinks increase their authority

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What is anchor text?

Anchor text is text that contains a URL.

The URL points to a website page.

The anchor text should say something related to the link page.

In HTML, it looks like this:

Here is an example of the anchor text used in the content, which also corresponds to the creation of the anchor text.

example of anchor text

What is the exact match anchor text?

Simply put, using a target keyword as anchor text is called “Exact Match Anchor Text.”

If I try to place the keyword ‘Pineapple Pen’, we’ll see what the exact-matched anchor text looks like.

Pineapple pencil

This gives the impression that the link used is for a pineapple pen. So Google would consider it a suitable candidate for the linked page for this keyword.

It used to be good practice, but now it could kick you back with a Google penalty.

Google considered an exact match anchor to be appropriate for the link. The world began to use the exact match anchor text of spam.

This led to some embarrassing Google bombs. One of the most famous was the keyword ranking “miserable failure.”

In 2006, someone ranked George Bush on the President’s page For the White House keyword “miserable failure.”.

miserable failure

There, Godfather sent one of his gang members to work.


Following its release in 2012, The Penguin update began targeting spam, artificial, and low-quality backlinks.

From then on, you need to be very careful when using exact match links with anchor texts.

Google has your link profile.

It provides anchor texts that point to your site.

If you have 200 backlinks and everyone has the exact match anchor text – all you need is common sense to understand that these links are not natural.

And we’re talking about the mighty Google here. We know what happens when Google finds that you’re creating artificial backlinks.

There are other factors to keep in mind when creating anchor text – this is discussed later in this article.

Be sure to follow these tips to create signals of trust to avoid penalties and rank better on Google.

We understand the types of anchor text

Anchor text can be used in many ways. Each type of anchor type has its own value in SEO.

1. Precise competition anchors

As we discussed, the exact-match anchor text is the target keyword of the page with the hyperlink.

Exact match is considered to be the most powerful and dangerous type of anchor text. While this shows the best relevance, its overuse warns Google.

Leading SEO analysts recommend using no more than 1% backlinks with exact match anchors.

For example:

This is an exact-match anchor if your page’s keyword is ‘latest fashion’ and you only link to it using that keyword, which is ‘latest fashion.’

2. Partial match anchors

A partial match anchor is like an exact match, but with additional words.

For example:

For the same keyword “latest fashion,” a broad-matched anchor would look something like this, depending on the topic.

  • The latest fashion trends of 2019
  • This latest fashion guide

3. Branded anchors

Branded anchors are a great approach to creating a brand for your website or business.

Using your trademark name as anchor text creates a trademark anchor.

They are considered the safest anchor text if your domain name does not include the keyword.

For example:

If you’re still not sure what a trademarked anchor text is, here are some examples if your trademarked name is Globex Outreach.

  • Globex Outreach
  • Visit the GlobexOutreach blog
  • Globex Information Agency

It is recommended for the company to create a brand.

That’s why Leading SEO analysts recommend using branded anchors for up to 70% of link links.

4. General anchors

Anchor text that contains random words (words) is called a general anchor text.

The quality of a general anchor usually depends on its previous words – because they determine where the link is.

As long as you don’t mislead the viewer, it’s a good idea to use generic anchors.

It is safe and good practice to use generic anchors only up to 5% of the link.

For example:

Here are some of the most commonly used general anchor texts:
Source, Learn more, Check it out, see it here, Get more info, this content, check out my blog, helpful links, navigate here.

5. LSI anchors

A hidden semantic index is a word that Google considers relevant to a keyword.

You can use them as your anchor text. These keywords define the purpose of your page in words other than keywords, but Google understands them.

Therefore, you should be careful with LSI anchors and they should not be used on more than 5% of the link.

For example:

If your keyword is ‘new fashion,’ Google will show you the following at the end of the SERP.

All of these LSI keywords and some others may become LSI anchor text.

6. Naked link anchors

The naked link anchor is the URL of the site used as the anchor text.

For example:

This is a common practice, but not user-friendly; it is recommended to use anchors with minimal bare links.

7. Picture anchors

Placing a link behind an image turns it into anchor text.

Google uses the Alt text of the image as the anchor text.

It has no significant advantages or disadvantages, but it diversifies your links.

8. No anchor text

You don’t have to worry about how long the anchor text can be.

It is also another practice that the text is not used at all.

One of the easiest ways to create anchor text is to add a link to the image without Alt text.

How to use anchor text in backlinks?

We have discussed all types of anchor texts; it was not without reason.

Each type has its own value and unique purpose.

Another important thing to consider is USING it.

Mix them

You know that Google has a link profile for your website.

If you want to make your profile more natural by using different types of anchor text, you should prefer natural anchor text that automatically fits the context. Try to use all types of anchor text.

You should also keep in mind that excessive use of some anchor text can be harmful, so it is best to use a variation of the anchor text.

You can mix different types of anchor text to create a more relevant link.

For example:

You can use the brand name with the exact match in the anchor text.

This is the perfect combination of anchor texts, as it not only creates a partial match tank, but also helps build your brand.

But again the main priority is to create a natural-looking link profile.

Another approach is to use an image anchor with the keyword Alt Alt.

Related to the topic

It is already a proven fact that a platform linking to you should be an appropriate niche.

In addition, the anchor text should be relevant to the content you are writing.

Don’t force them anywhere with a trademark or target keyword.

For example:

  • If you’re using general anchor text, try using the target keyword behind it.
  • With the brand name, make sure the sentence works comprehensively for the link.

The guest post should be as specific to your keyword as possible.

For example:

If your target is ‘California dentist’:

One way is to write about dental topics.

A more appropriate option would be to write about “How to Find a Great Dentist in California.”

The second option is not only more relevant, but also localizes the search. This will also give you a better conversion rate and more sales leads.

Strategize your work

Do not create random links.

Plan them and follow them!

See how many backlinks you have and what results you get. The important thing to note here is the anchor text you used in each link.

You can use the anchor text according to the goals you plan to achieve.

For example:

One case may be when you want to create a brand for your business.

Google likes trademarks.

When he sees people using your name in links, it gives the impression that your name increases the credibility of the link – that’s why people refer to you by your name.

You need to create more to achieve this goal branded anchor text links.

Of course, you don’t have to use just one type of anchor text.

Mix them together!

Although different digital marketers follow different best practices for anchor text, most agree that branding and nudity should be the most common when distributing anchor text. Here’s how one of the leading digital marketers should do it distribute anchor texts.

distribute anchor texts


It is important to use the anchor text carefully.

The best way to do this is through planning how to use anchor text in backlinks.

To do this, you need to know and understand all types of anchor texts.

After that, you need to consider these pros, cons and limitations – then you can avoid Google penalties.

This will make your links powerful if you use these anchor texts with the tricks discussed.

It is advisable to understand all the goals you intend to achieve with the links and their anchor texts – then draw up a plan and follow its results.

It is also recommended to read these strategies for creating safe and unpunished links.

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