How to sell via posts purchased on Instagram

After months of testing, Instagram announced a major change in its user interface (UI) at the end of 2020: replacing the user’s “Activities” tab with the “Store” tab – the last step on the social platform to be more business-friendly.

This is a big development from where this feature was just a few years ago. Today, it is extremely easy for users to buy branded products without leaving the app.

So how exactly does the tool work and how can you use it to monetize? Find out everything you need to know in the sections below.

Why should your company sell on Instagram?

With in-app purchases and other supporting tools (such as a product wish list, product launch reminder, and purchase stickers) Instagram stories), users can go through the whole buyer’s itinerary, from discovery to checkout.

Example of selling the Fenoel brand on Instagram with product labels

Social media platforms are usually seen as great tools for brand awareness. But Instagram’s new integrations have paid off.

2019 Facebook survey showed that 54% of respondents bought goods now or some time after seeing a product or service on Instagram.

And it’s not just end-user brands that benefit from Instagram’s shopping features. HootSuite Report for the 4th quarter of 2020 it was found that 36.2% of B2B decision makers use the application to acquire new products and / or services.

Purchased posts are marked with a clickable shopping bag icon that displays product information and a “Show Products” prompt to visit the brand store page.

An example of a material kitchen that sells Instagram with product labels

This creates a smooth user experience and allows you to promote your products without being too much of an advertising campaign.

1. Meet the eligibility criteria.

You need to check some eligibility before you start selling on Instagram. You have to:

Once you’ve met the requirements above, follow these steps:

2. Upload your product catalog.

Your catalog is a file that contains the products you want to sell, along with their information such as price and description. There are two ways to upload a product catalog:

  • Go the path yourself through the path Facebook business manager adding items manually.
  • Connect to an e-commerce platform partner, such as Shopify or BigCommerce. Find a complete list of compatible partners here.

How to upload products manually

To create a directory through Facebook, you must first be Facebook business manager an account different from the business page. Forward from there Sales Manager and configure your directory.

Commerce Manager directory creation steps

Here is a step by step guide how to do it.

It is very important to keep your product catalog in sync with your Instagram page and that your product descriptions and prices are accurate. When organizing a sale or campaign, be sure to update your product catalog to reflect this.

How to upload your products through stores

Another way to link your Instagram business profile to a Facebook directory is to do it through stores. Here are the steps for using two popular platforms.


You need to do this before you can start Facebook sales channel (included in all paid Shopify plans) installed in your Shopify store, which creates a Store tab on your Facebook page.

How to Create a Shopifys Directory |

You can view specific information on how to link your Facebook page to your Shopify account Shopify guide here.

Once you’ve done the above, you can easily add it Instagram sales channel your Shopify store, which combines the products on your Shopify page with your Instagram company profile.

To do this, go to your Shopify administrator and click the “+” button next to the “Sales Channels” heading.

How to complete the product catalog Shopifys

Next, in the “Add Sales Channel” dialog, click the “Instagram” button and then the “Add Channel” button.

To authenticate your Instagram account to the sales channel, you’ll need to sign in to your Facebook account page.

If you have an Instagram sales channel installed, you can enable this feature in your Instagram settings.


Start by opening the channel manager for your BigCommerce account and click the “Get Started” button next to Facebook.

How to create a directory in BigCommerce

On the next screen, make sure you’re using a compatible currency, sign up for a Facebook account (if you don’t have one), review the product requirements, and click “Get Started.”

Next, enter your information on your configuration page, including your business contact address, phone number, and the Facebook page where you want your store to appear.

It’s complete here BigCommerce Guide how to do it.

Once Facebook has verified your directory, return to the channel manager, click the “Get Started” button next to Instagram, and make sure your store meets the requirements.

3. Submit your account for review.

Once you’ve linked your product catalog to your Instagram account, you can submit your account for approval.

1. Go to your professional control panel. From there, click the “Set up Instagram purchases” button.

How to submit your Instagram Store account for review in your Professional Dashboard2. Click the “Start” button on the configuration page.How to submit a review of your Instagram Store account for Step 23. Select your directory.

How to submit a review for your Instagram Store account in Step 34. Review the details and click ‘Submit for Review.’

How to submit a review of your Instagram Store account in Step 4

The verification process may take a few days. You may also need to provide additional information, such as domain verification.

How to tag products with posts you buy on Instagram

Once you have access to the posts you purchase on Instagram and have completed all of the steps above, adding tags to your posts is quick and easy.

1. Upload your image and click “Next” when you’re done editing.

2. Click the “Label products” button.

Tag a product with posts you buy on Instagram Step 2

3. Touch the item in the image you want to tag.

4. Find the product and select it.

How to tag products with posts you buy on Instagram, step 3

5. Click “Done” and share the image.

Do you have an older post that still has good engagement but no tag to purchase? From your Instagram business profile, you can tag products in both new and existing posts, up to five products per photo post, or 20 products per multiple photo (or carousel) post.

Example of labels purchased on Instagram

How to optimize your posts for purchases you buy

1. Create posts that look natural in your Instagram stream.

Although selling on Instagram is easier than ever, keep in mind that your audience shouldn’t feel like they’re doing it. sold until. You should maintain their current content strategy by adding purchaseable tags to your photos that naturally fit your profile.

Material Kitchen is an example of the natural integration of Instagram

2. Use influencer content.

A great way to add posts organically is to use consumer posts. Studies show consumers trust influencers much more than brands, and these posts are social proof, i.e., brand credibility and validation.

For example, Fe Noel recently posted a post on this fashion influencer and added a product tag.

Fenoel example of an influencer product label

You can also optimize your Instagram sales strategy by using influence posts. The cooperation and sponsorship of the influencers has been almost replaced traditional ads and is a big part of social media strategies today.

According to a 2020 post, 55% of fashion shoppers have bought a fashion item after viewing it on the platform From the Instagram creator account.

Below is a popular fashion model Michelle Dee showing athletic a Herschel equipment suitcase brand profile:

Example of influencer branding

The Instagram influencer stamp goes a long way and is a great strategy for increasing sales of posts you buy on Instagram.

3. Optimize your post with multiple tags.

Lastly, adding multiple purchase tags to photos will help your audience quickly explore and browse your products. You can also try adding purchase tags to carousel posts to test their performance with single photo posts.

An example of ByrdHair from several Instagram product labels

4. Activate the Store page on your Instagram profile.

To activate the “Store” tab in your Instagram profile, create at least nine posts to purchase. It brings together all the posts you buy under one tab for easy shopping and product discovery.

An example of forcing a forced studio to activate its Instagram store page

Measuring the results of purchased posts

Instagram business accounts have access to analysis of the posts you purchase, including data on how many people viewed product information and clicked on the product page. This information will help you identify what types of products sound for your Instagram watchers, and identify gaps in the buyer’s journey.

As with all of your social media marketing activities, you should measure performance data to see what works best (and why) and use it to inform future posts.

If your business starts selling on Instagram, continue experimenting with images, copies, purchase labels, and other factors that may help your sales.

No matter what type of product you sell, research analysis can help you understand what your audience wants, improve your content, and ultimately help drive traffic and sales.

Selling on Instagram is a unique way to reach users through a seamless experience at all stages of a buyer’s journey.

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