After months of testing, Instagram announced a major change in its user interface (UI) at the end of 2020: replacing the user’s “Activities” tab with the “Store” tab – the last step on the social platform to be more business-friendly.
This is a big development from where this feature was just a few years ago. Today, it is extremely easy for users to buy branded products without leaving the app.
So how exactly does the tool work and how can you use it to monetize? Find out everything you need to know in the sections below.
Why should your company sell on Instagram?
With in-app purchases and other supporting tools (such as a product wish list, product launch reminder, and purchase stickers) Instagram stories), users can go through the whole buyer’s itinerary, from discovery to checkout.
Social media platforms are usually seen as great tools for brand awareness. But Instagram’s new integrations have paid off.
2019 Facebook survey showed that 54% of respondents bought goods now or some time after seeing a product or service on Instagram.
And it’s not just end-user brands that benefit from Instagram’s shopping features. HootSuite Report for the 4th quarter of 2020 it was found that 36.2% of B2B decision makers use the application to acquire new products and / or services.
Purchased posts are marked with a clickable shopping bag icon that displays product information and a “Show Products” prompt to visit the brand store page.
This creates a smooth user experience and allows you to promote your products without being too much of an advertising campaign.
How to sell on Instagram
- Meet the eligibility criteria.
- Upload your product catalog.
- Submit your account for review.
1. Meet the eligibility criteria.
You need to check some eligibility before you start selling on Instagram. You have to:
Once you’ve met the requirements above, follow these steps:
2. Upload your product catalog.
Your catalog is a file that contains the products you want to sell, along with their information such as price and description. There are two ways to upload a product catalog:
- Go the path yourself through the path Facebook business manager adding items manually.
- Connect to an e-commerce platform partner, such as Shopify or BigCommerce. Find a complete list of compatible partners here.
How to upload products manually
Here is a step by step guide how to do it.
It is very important to keep your product catalog in sync with your Instagram page and that your product descriptions and prices are accurate. When organizing a sale or campaign, be sure to update your product catalog to reflect this.
How to upload your products through stores
Another way to link your Instagram business profile to a Facebook directory is to do it through stores. Here are the steps for using two popular platforms.
You need to do this before you can start Facebook sales channel (included in all paid Shopify plans) installed in your Shopify store, which creates a Store tab on your Facebook page.
You can view specific information on how to link your Facebook page to your Shopify account Shopify guide here.
Once you’ve done the above, you can easily add it Instagram sales channel your Shopify store, which combines the products on your Shopify page with your Instagram company profile.
To do this, go to your Shopify administrator and click the “+” button next to the “Sales Channels” heading.
Next, in the “Add Sales Channel” dialog, click the “Instagram” button and then the “Add Channel” button.
To authenticate your Instagram account to the sales channel, you’ll need to sign in to your Facebook account page.
If you have an Instagram sales channel installed, you can enable this feature in your Instagram settings.
Start by opening the channel manager for your BigCommerce account and click the “Get Started” button next to Facebook.
On the next screen, make sure you’re using a compatible currency, sign up for a Facebook account (if you don’t have one), review the product requirements, and click “Get Started.”
Next, enter your information on your configuration page, including your business contact address, phone number, and the Facebook page where you want your store to appear.
It’s complete here BigCommerce Guide how to do it.
Once Facebook has verified your directory, return to the channel manager, click the “Get Started” button next to Instagram, and make sure your store meets the requirements.
3. Submit your account for review.
Once you’ve linked your product catalog to your Instagram account, you can submit your account for approval.
1. Go to your professional control panel. From there, click the “Set up Instagram purchases” button.
2. Click the “Start” button on the configuration page.3. Select your directory.
4. Review the details and click ‘Submit for Review.’
The verification process may take a few days. You may also need to provide additional information, such as domain verification.
How to tag products with posts you buy on Instagram
Once you have access to the posts you purchase on Instagram and have completed all of the steps above, adding tags to your posts is quick and easy.
1. Upload your image and click “Next” when you’re done editing.
2. Click the “Label products” button.
3. Touch the item in the image you want to tag.
4. Find the product and select it.
5. Click “Done” and share the image.
Do you have an older post that still has good engagement but no tag to purchase? From your Instagram business profile, you can tag products in both new and existing posts, up to five products per photo post, or 20 products per multiple photo (or carousel) post.
How to optimize your posts for purchases you buy
1. Create posts that look natural in your Instagram stream.
Although selling on Instagram is easier than ever, keep in mind that your audience shouldn’t feel like they’re doing it. sold until. You should maintain their current content strategy by adding purchaseable tags to your photos that naturally fit your profile.
2. Use influencer content.
A great way to add posts organically is to use consumer posts. Studies show consumers trust influencers much more than brands, and these posts are social proof, i.e., brand credibility and validation.
For example, Fe Noel recently posted a post on this fashion influencer and added a product tag.
You can also optimize your Instagram sales strategy by using influence posts. The cooperation and sponsorship of the influencers has been almost replaced traditional ads and is a big part of social media strategies today.
According to a 2020 post, 55% of fashion shoppers have bought a fashion item after viewing it on the platform From the Instagram creator account.
The Instagram influencer stamp goes a long way and is a great strategy for increasing sales of posts you buy on Instagram.
3. Optimize your post with multiple tags.
Lastly, adding multiple purchase tags to photos will help your audience quickly explore and browse your products. You can also try adding purchase tags to carousel posts to test their performance with single photo posts.
4. Activate the Store page on your Instagram profile.
To activate the “Store” tab in your Instagram profile, create at least nine posts to purchase. It brings together all the posts you buy under one tab for easy shopping and product discovery.
Measuring the results of purchased posts
Instagram business accounts have access to analysis of the posts you purchase, including data on how many people viewed product information and clicked on the product page. This information will help you identify what types of products sound for your Instagram watchers, and identify gaps in the buyer’s journey.
As with all of your social media marketing activities, you should measure performance data to see what works best (and why) and use it to inform future posts.
If your business starts selling on Instagram, continue experimenting with images, copies, purchase labels, and other factors that may help your sales.
No matter what type of product you sell, research analysis can help you understand what your audience wants, improve your content, and ultimately help drive traffic and sales.
Selling on Instagram is a unique way to reach users through a seamless experience at all stages of a buyer’s journey.