How to sell event tickets in WooCommerce store?

Are you planning your next big concert? But are you wondering how to sell tickets and invite the audience to your show?

You can definitely turn to third-party markets such as StubHub or Viagogo to sell tickets. The only hook is that you have to pay hefty commissions and outperform the market to reach your audience.

So what is the solution?

Why not go sell your tickets? Yes, you read that correctly. Why not create your own event management and ticketing website. A website where you have zero competition and you have zero commissions.

Is it possible?

Yes, today e-commerce has made selling almost anything and everything online very easy. Whether you plan to run a wholesale business or get people to order your services, even events.

In this article, I will share with you how to harness the power of e-commerce and sell your event tickets with WooCommerce.

Are you ready to sell your first concert with WooCommerce?

WooCommerce is one of the largest online sales platforms. Like the stat, is about 2.9 million websites who use WooCommerce Checkouts and this number is growing every year.

wocommerce checkout use

Today, with WooCommerce, you can sell almost anything online, including tickets to your events. Let’s get started without wasting time, starting with our comprehensive guide to selling event tickets with WooCommerce.

Step 1: Create your WooCommerce store

The very first thing you need to sell events from your store is to set up a WooCommerce store.

To manage events and create ticketing sites with WooCommerce, you need a domain name and a WordPress hosting service.

Once you have installed and configured WordPress on your system, the next step is to install the WooCommerce plugin.

wo-commerce installation

After installing and activating WooCommerce, configure all the settings you need to start selling online.

You can view our in-depth information WooCommerce Tutorial, you can use this tutorial to build an online store in 45 minutes !!!

Step 2: Enable the Event Ticket Manager for the WooCommerce plug-in

event ticket manager in online commerce

To sell event tickets in the WooCommerce store, you need to add them to your store as products. By default, you cannot add events to the WooCommerce Store as a product. In stock WooCommerce, you can only add the following types of products:

  • Easy
  • Grouped
  • Downloadable
  • Virtual
  • External / associated company

Therefore, you need to expand the basic features of WooCommerce to add a new product type. As you may be aware, there are two ways to do this: either you can encode or use WooCommerce plug-ins.

We are currently using WooCommerce Event Ticket Manager put in. This is a completely free solution that allows merchants to add event-based products to their WooCommerce store.

Download the WooCommerce Plug-in Event Ticket Manager

Click here

With this plugin, you can add events as products to your WooCommerce store. As a result, you can very easily manage the entire ticketing process from the WooCommerce store to the management of event venues. Most importantly, you can create a fully functional event management and ticketing website.

Once you have downloaded the plug-in and activated it in your WooCommerce store, enable the plug-in and the event location site general settings plug-in.

general settings event ticket manager

Step 3: Configure ticket settings

Now that you’ve enabled the plug-in, you’ll need to configure some settings. One of them is ticket settings. In the ticket settings, you need to configure how your ticket is mailed to customers.

ticket manager for the ticket settings event

When a customer purchases an event from your store, they will receive an email with a ticket to your event along with a PDF.

You must configure the following details:

  • Event ticket email subject: You must enter your email subject here.

  • Email body: In this setting, you need to enter the content of the email.

  • Upload default logo: Finally, you need to upload an image that will be used as the default logo image.

Once you have updated your ticket settings and provided all the details according to your brand goals, you can click the Save button.

Step 4: Integrate Google Map to see the location of your event in real time

With this plug-in, you can show your audience the exact location of your event. WooCommerce Event Ticket Manager can be integrated with Google Map. You need to create an API key to integrate the plug-in with Google Maps. Also, make sure you allow Maps JavaScript API and Geocoding API To enable the Google Maps feature.

Google API Key Event Ticket Manager

Step 5: Add your first concert for sale

Now it’s time to add your concert to your WooCommerce store. Adding events is the same as adding any other product to the WooCommerce store. There are few options required to successfully list an event.

Follow these steps to add an event product to your WooCommerce store:

  1. First, navigate Products → Add new.

  2. Now scroll down to the product data field and select from the drop-down menu Event.

    event product type

  3. Finally, enter the ticket price. If the event is for sale, enter additional Regular price and the price at which you sell it Sale price.

You can also schedule how long the event should be sold at a discount.

filling in the product details of the event

Step 6: Manage your event list

If you are organizing a concert, it is quite possible that you have limited seats. Therefore, inventory management is needed. Like any other physical product, event inventory management is the same.

To manage your ticket inventory, you need to have a thorough knowledge of the following two devices:

  • SKU: You can assign a unique inventory unit to each of your events, and the SKU is a unique identifier for each product or service you purchase from your store.

  • Inventory: In stock, you must enter the maximum number of participants you want to invite to your event.

ticket management

Once you have configured the inventory settings for the event, be sure to save the settings.

Step 7: Set the date, time, and location of the event

Selling an event on WooCommerce requires three very important details:

A special setting appears in the product data field when you select events as products. As a result, you can configure the date, time, and real-time location of your event. Just follow these simple steps:

  1. First, select Events in the product data field.

  2. Second, you need to enter some important information, such as:

    1. Start date and time
    2. End date and time
    3. Venue

    Enter the exact location of your event for the location, and the exact latitude and longitude location will be provided automatically.

  3. Enter the exact location of your event for the location, and the exact latitude and longitude location will be provided automatically.

event location setting

Why sell an event ticket with WooCommerce?

If there are so many popular services and markets where you can easily sell your events, why go with WooCommerce.

Why sell events with WooCommerce?

The issue is a bit burdensome and depends on factors, and the size of the organization is one of them. But it’s not wrong to say that you can save a lot of money by selling events with WooCommerce. As I said before, WooCommerce is a completely free platform that can sell almost anything and everything. On the other hand, third party marketplaces charge you a hefty commission and there is intense competition for you.

In addition to all of these, selling events at WooCommerce can be a smart step to reach your audience directly. As a result, you will be able to work independently and receive a measurable return on investment. With the Event Manager plug-in, you can do it all very easily.

The events and tickets add-on makes it easy to create a website for your concerts and saves you a lot of money on service fees. You can later use this money to promote and market your events.

Tips to make your event a big hit

Okay, now that you’ve created your event management site with WooCommerce. But creating a website alone is not enough, you need a complete plan to make your event a success. You need a plan that allows you to cope with all of your numerous tasks and to cope effectively with ever-changing to-do lists.

So here are some 3 tips to make your event a big hit:

1. Pay close attention to the prerequisites

Before you try to sell your events with WooCommerce, it is important to sort all your assumptions. This may include things like logistics, content, and marketing promotion strategies. All of this needs to be sorted live in the WooCommerce store before your event.

You also need to make sure that you work with the team, all tasks are properly aligned and distributed among the team members. Create a schedule for your teammates that should complete all tasks related to your concert.

2. Pay close attention to your budget

Whether you sell events or some other product with your WooCommerce budget, it plays a very important role. Even if you have huge funds, prevent yourself from jumping on the wagon to invest in unnecessary things.

We actually have a whole guide how to decide on WooCommerce marketing budget. Be sure to check it out.

3. Invest in event management software

Whether it’s marketing or selling, every task can become easy if you have, for example, event management software in your arsenal. WooCommerce Event Ticket Manager. The Event Management plug-in allows you to perform the following tasks:

  • Add events to your WooCommerce store as products.
  • You can manage the number of tickets sold in your online store.
  • Send invitation emails to your WooCommerce customers.
  • Let the customer see the location of your live event on Google Maps.

So these were some simple and basic tips that will lay the foundation for a successful event and ticketing website. While these are some basic and simple tips, applying them can determine the fate of your events.

When is your next big concert?

So we’ve come to the end of this article and learned a very simple way to sell your events right away with WooCommerce. The WooCommerce event tickets is a free and amazing way that allows you to sell offline concerts smoothly. In addition, the plug-in saves you the hassle of working with third-party services and markets.

Selling events through WooCommerce allows you to better interact with your products. Consequently, allowing your target market to communicate directly with your concerts with better reach.

I hope this article was helpful and informative to you. So what are you waiting for? Start planning your next big concert and don’t forget to invite the team to a MakeWebBetter party.

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