How to register for an Instagram business account

Instagram is an undeniable powerful tool for businesses.

In fact, 83% said they found A new product or service on Instagram, roughly 80% said that Instagram helped them conduct research Buy the product and finally decide whether to buy it.

All of this is to say: if you don’t use Instagram to attract new audiences, increase brand awareness and ultimately increase sales, then you may miss a good opportunity.

In this article, we will review how to set up an Instagram business account and the benefits of having a business account. In addition, how to switch back and forth between corporate accounts and personal accounts.

1. Download the Instagram application.

First, you need to download the Instagram app on your phone, or go to Instagram website.

If you don’t have an Instagram account yet, you can download the app and click “Create New Account”, or you can open the desktop version ( and follow the same steps:

This "Create new account" Buttons on Instagram's mobile app2. Register.

Next, you will fill in your email address (make sure you select a business email address), company name, username and password in the form.

You can also register on Facebook. If you already have a business Facebook account, this might be a good choice.

It is important to note that your username should most likely be your company name, and your password should follow all recommended guidelines (including numbers, special characters, etc.).

3. Switch to a corporate account.

Now that you have set up your profile, it’s time to switch it to a business account.

To do this, go to your profile and click on the three lines in the upper right corner:

In the Instagram app, click

Then, click “Settings” in the navigation menu that appears:

Click Settings in the up navigation bar that appears on the Instagram app

Now click on “Accounts” from the “Settings” page:

This "account" Click the button from the Finally, click “Switch to Professional Account”:

This "Switch to professional account" The button on the At this point, you will see another option to switch to the “creator” account. The creator account is intended for use by influencers, public figures or content creators.

This "Are you a creator?" The call to action that will pop up on Instagram when creating an Instagram business account

If you are a company that sells products or services, then using a business account is the right choice.

4. Complete your personal data.

At this point, you have set up a business account, but you have not completed it yet.

Before you start promoting social media, you need to complete your profile:

Instagram for Business settings page to complete your profileTo do this, select a profile picture. Your profile picture will usually be a variation of the logo so that your audience can easily recognize it.

Next, you need to write a personal resume and fill in company information. This will include your website, business hours and contact information.

5. Publish some content.

Before promoting your account, it’s important to post some pictures first. Maybe you can write an introduction or hello.

When you start interacting with and following others, they will most likely access your account. You want to see some information that can explain your identity as a company.

6. Link your business Facebook page.

If you did not choose to register with your business Facebook account, then it is time to link your account here.

This is an important step because you need to have a Facebook business page to use some of Instagram’s business tools.

To link your account, click on the three lines in the upper right corner (just like the first step). Then, click “Settings” and “Business”.

Now you can click “Connect to Facebook page”:

This "Connect Facebook to your instagram business account" Button on the It is important to note-you need to be logged in to Facebook to do this.

7. Start paying attention to people.

Your profile is ready. To start using Instagram, invite your Facebook followers to follow you on Instagram.

You should also start following people to make things go smoothly. However, make sure you are strategic. The people you follow should be meaningful to your brand.

8. Develop a strategy.

Starting your Instagram business account is just the beginning. After setting up the page, it’s time to learn how to use Instagram for marketing.

You need to think about the hashtags you will use, the accounts you want to target, and who you are dealing with.

First, you can learn how to use Instagram for marketing through the HubSpot Academy website Instagram Marketing Course.

Now, what if you have a creator account and want to switch to a corporate account? Or, what if you have a company account that you want to switch to as an individual? Or maybe you have a personal account that you want to convert to a business?

To do this, follow the steps below.

1. Go to your profile.

The first step in switching accounts is to go to your profile.

2. Click the settings gear.

Next, click on the three rows in the upper right corner…

This "Set value" Tools in the upper right corner on Instagram

…Then click “Settings”:


3. Click on the account and switch to the business profile.

Now, click “Account” and then “Switch to Business Profile”. If you are a company page and want to switch to a personal account, this button will change to “Switch to personal account”.

This "Switch account type" button on instagramNo matter what account you have or what account you want to switch to, this is a process to go through.

Interestingly, you can also do this by clicking on your profile and then clicking “Edit Profile”.

At this point, you might be wondering, “Why do I need a business account?” Below, let’s review some of the main benefits of having a business account on Instagram.

1. Operation button.

With an Instagram business account, you can add operation buttons to your profile according to your needs, such as “book an appointment”, “make a reservation” or “get tickets”.

In fact, Instagram integrates a lot of planning software, so you can attach your Instagram business account to the planning software.

In addition, you can add a CTA to your profile, including “calls” or “emails,” so that your audience can contact you more easily.

2. Automatically schedule posts.

The main advantage of having a business account is that you can arrange positions in advance. This is useful because you don’t need to spend every day to execute and execute the strategy.

3. Access analysis.

With a company profile, you can access insights about your followers. You can view demographic breakdowns and how your audience interacts with your posts.

4. Ability to manage advertisements.

This is one of the best features of Instagram business accounts.

You will be able to promote your posts, and you can easily select your audience, set a budget and start advertising.

You can even collaborate with influencers by directly promoting their branded content (if you are marked as a business partner).

In order to go deeper, your Facebook account needs to be linked so that you can use the Facebook Ads Manager.

5. Swipe up function.

Another important feature of a business account is that if you have more than 10,000 followers, you can include a link that swipes up.

Since Instagram is one of the only platforms where you cannot include any clickable links in your posts, this is a great way to post your content there.

Getting started with Instagram marketing can bring huge benefits to your company. And this is even a simple process.If you are not sure where to start, we recommend that you take free learning courses on Instagram marketing (e.g. HubSpot).

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