I have recorded nearly 1,000 podcast episodes. My team has created and produced more than a dozen individual shows for corporate clients and ourselves.
Whenever someone asks me if I should start a podcast, I always say this:
Yes, if you think it is small enough.
Habitual and heavy podcast listeners regularly watch about 5 different shows every week. Indeed, the number of listeners listening to the entire podcast is indeed growing, but the growth rate is not that fast.
There is no shortage of podcasts now. Millions of programs are being produced, and about 25% of the population is listening to podcasts. Therefore, it is a big competition to be one of the five shows every week.
And, although you may create some brand new Podcast fans, they have never been exposed to this kind of media before, but this will be a small part of your audience. Therefore, listeners of your podcast are almost certainly already listening to other podcasts.
So the real question you should ask is not, “Should you start podcasting?” but “Which podcasts are you going to steal?”
If your show is the most popular show on the planet for a specific group of people, you can now successfully launch a new podcast. To be their favorite, you need to be highly relevant and highly specific. Become an indispensable part of a group, and then find a way to increase the size of the group. If you can, please select “Yes” and start podcasting in 2021.
If so far, you have decided to start podcasting, congratulations! How to do?
12 steps to make a killer podcast
1. Planning time window
We almost always record two consecutive shows. It took me some time to figure this out, but it is much easier to arrange a larger time block than several smaller ones. In addition, the performance will be better when you “successfully”. I highly recommend setting aside 2-3 hours every two weeks and deleting as many podcasts as possible.
2. Reservation guests
Our host (Me for Social Pros co-hosted with Anna Hrach and Adam Brown) vet, and choose our own guests. We operate in the old-fashioned way via email. I know that there are many tools to help you choose time and automatic scheduling, but I hate the impersonality of the technology. You want to invite someone to your show, can you at least exchange a few emails to choose a time?
After arranging the guest, our producer will send a Squadcast invitation to the guest and the host. We record shows through Squadcast, we prefer Zoom and Skype.
3. Explain the performance
When we send a Squadcast request, we will also send guests a guest guide about the Podcast, so they have a better sense of what will happen during the recording.
At this stage, we also obtained the guest’s mailing address. why? because….
4. Give gifts to guests before the show
We want the guests in our podcasts to be seen as different people (because they are so!), and we want the audio quality of the show to be as good as possible.
Now, we send USB headsets and thank you letters to all our guests through Amazon.
this is Headphones we send to our guests.
Does that cost add up? of course can. However, we have been working hard to raise the standard and be different. (For me) It’s worth it.
5. Send the pre-show questionnaire
Our host will research all the guests before the show, but we recently created a pre-conference interview questionnaire so that we can get more knowledge and insights from the guests before the podcast starts. This was inspired by the talk show “Pre-Interview”.
We use within 5 minutes Table stack, An excellent form and login page creation tool (with tests). Formstack is also a sponsor of the Social Pros podcast (and this blog), and you can get a 14-day free trial here.
After the visitor fills in the form, the answer will be automatically sent to our host and our producer at the URL Content 10 times. Side note: They are great, you need to understand them.
6. Record the show
As mentioned earlier, we use Squadcast to record social experts. For us, this is easier, and we found that the audio is more stable than Skype. However, we do not use mixing boards or any advanced audio technology, as far as I understand, Skype may be better in this configuration.
After each episode is over, our main host uses the built-in tools inside Squadcast to convert the recording and upload it to Dropbox. We will send a notification email to the producer and provide her with a suggested title for the episode.
During the exhibition, we provided sponsors with advertisements read by the host. Our producer recorded a copy of the new advertiser on Google Docs, and the file remained on our second monitor during the plotting process. We don’t read ads word by word, but we try to make them as organic as possible.
We only work with sponsors that I personally consider, which is why all our current partners are platforms that we use in Convince & Convert and/or consulting clients.
7. Edit the show
We do not fully edit the podcast, but want to use a more authentic atmosphere.we use Level To ensure that the audio level of the host and the guests are the same, and we eliminate obvious beats and delays. Our producer will also insert the opening and closing of our pre-recorded show.We are using jack Audio package These recordings.
After editing the plot, add it to our hosting platform. We use Libsyn for social professionals. After you add episodes to it, they are automatically added to the program feeds of iTunes and other aggregators such as Stitcher.
At this point, we also uploaded the completed audio to Rev, which is an amazing transcription service that we use to obtain verbatim records of all programs at a price of $1 per minute.
This is the completed Social Pros podcast, which includes Adam Buchanan of Cabela’s.
This is the completed Content Pros podcast, which includes Jason Miller from Linkedin.
8. Create a blog post
After the transcription is complete, Speechpad will send a notification email. Then, our producer started at the best time for the episode and ran a blog post here on Convince & Convert. Once we ran a full-text blog post, but it was too long, so now we only write the key content.
All blog posts for social professionals It can be found here.
9. Create a video collection
I am passionate about our new partnership with Stephanie Crowley, Chrysallis Studios. Stephanie is a very talented artist. She is listening to the Content Pros podcast and records a visual record of the episode every month. She recorded these notes on an 8-foot-long piece of paper, and then created a short video showing the main points of the episode. This is an example I recently posted on the Content Pros podcast:
(Note: We are working hard to add some audio to it, which may be a brief description of the host and music)
These videos will be uploaded to Youtube and Facebook and embedded in Content Pros blog posts.
10. Send thank you letter and badge On the day of the show, our producer sent a message to the guests via email to inform them and encourage them to share the episode. We also send digital “badges” to our guests so they can use them on their personal websites or blogs.
We used to often give FedEx guests a huge poster with visual annotations for the last episode. I think this is a good contact. Maybe this idea will inspire you.
11. Promotional episodes
Our podcast is now released on Monday. We will promote each episode on our social channels, the host’s social channels, and the weekly news.
We are also in the process of retargeting campaigns using Google display ads. Therefore, if you have ever browsed Social Pros or Content Pros blog posts, you may sometimes see advertisements about new episodes on surrounding websites. Our team updates the creative every week to recommend new guests.
12. Atomized content
It’s great to get consistent audio content from podcasts and weekly blog post summaries for each show. However, we will try to create more content in the podcast program through monthly digests/latest popular posts.We call this Content fogging.
This is a monthly review of Social Pros, the focus is The human side of society.
We sometimes create special content marketing plans that use podcasts as raw materials.
That’s it. This is the 12 steps we take to make a podcast. Hope it is useful to you.