Local SEO is a unique search engine optimization technique that allows online businesses to attract customers based on geographic location. Nine out of ten customers use search engines to find local information. This means that companies that are not optimized for local search may miss 80% of potential customers and potential customers.
In general, local SEO helps small-scale businesses stay ahead of Giant’s competitors in the digital world in 2020. This is not something that only local companies must pay attention to.
Optimize Google My Business
Google My Business is the most critical tool for local search, because Google wants to share content for verification and support. Google My Business It is an SEO tool that can help local businesses meet Google’s requirements.
If Google successfully validates your business and believes it is authentic, it will reward your website with coveted sidebar space in local search results.
To optimize your website for “Google My Business”, you must create and verify your website Google My Business Page, use Google Posts in your account to respond to comments authentically, urging your customers to share online comments and highlight locations.
Strengthen internal connection structure
External links to your business website are important for SEO.But at the same time, modifying the internal link structure will improve Local SEO ranking.
It is important to adjust the internal link structure because:
- It supports web navigation
- Assign permissions to the page and enhance the ranking ability of the page
- Support website hierarchy and information architecture
Optimize title tag, URL, meta description, title and content
Every new blog post published will serve as a new index page for your website that targets specific geographic search phrases and provides new opportunities to find on the SERP.
Therefore, every time you post new content, use a large number of keywords in the title, URL, title tag, body, and meta description to optimize it for search engines.
If you face the challenge of presenting geographic-based content, choose to highlight case studies and customer success stories.
Add location page
Businesses with multiple store locations must try to create a location page for their website.
The location page provides readers with detailed information, such as address, name, contact information, business hours, parking and transportation information, store descriptions, recommendations from satisfied customers, and promotion details.
Avoid duplicating content on pages in multiple locations. You must create a local and descriptive About Us page for each location business.
Create local content
Google is getting smarter, which means that content developers are forced to write content specifically for users rather than search engines.
writing Unique and informative content Discussions on general topics will help attract a wider audience. Nevertheless, it is important to pay more attention to content describing the industry and local news in order to attract local audiences.
Become the local competent authority in the industry by promoting local business gatherings, employees, news and other activities Rich content In the blog section.
Consider writing unique top-level content of the channel, which may be beyond your business scope.
Obtain inbound links with permissions and relevance
Inbound links are very powerful in improving local SEO. Every inbound link that your website gets tells Google that you are a legitimate business, thereby enhancing your domain authority.
Guest blogs are the most effective way to get inbound links. You can also sponsor webinars or online conferences and build relationships with influencers and celebrities to get inbound links.
Make sure your website is mobile-friendly
Local search and mobile search complement each other and are both essential. 4 out of every 5 smartphone users use their mobile phones to conduct local searches online.
Some of the common ways people use your website on mobile platforms are to view reviews, search for content information, and find directions to your store or location.
By making the website easy to move, it ensures that the needs of customers and potential customers are met.
Make sure your content details are consistent online
You must ensure that online consumers and search engines can easily find you. You must set up NAP (name, address and phone number with area code).
It must contain crawlable HTML text on the website and avoid errors by including only NAP in the image. Images cannot be crawled on search engines like HTML text. The most effective location for NAP is the header or footer of a corporate website.
Local SEO is any SEO strategy Suitable for local brands and businesses. Any business with a service area or storefront must consider using local SEO to help potential customers and customers find their business when searching online.