To say that YouTube revolutionized the video market is an understatement. This opened the doors to those who want to present content to a wide audience, as well as monetizing that content as a source of revenue. But, like anything good, there are pitfalls and unsuspecting pitfalls associated with uploading content to YouTube that endangers the content creator; the worst of them is the recipient of a copyright alert. Basically, receiving a warning for copyright infringement says that the content is not the property of the person submitting it, but is actually the property of another person or company.
Who owns the copyright?
One might think that a content creator would know not to “steal” someone else’s video and present it as their own, but that’s not always the case. What happens is when the copyrighted material is embedded in the video itself without explicit permission being granted (e.g., falling into “legitimate use”).
As an example, making a video discussing one film is perfectly acceptable, but what it wouldn’t be is showing clips of the film, as it is another author’s material. The same applies to displaying images or playing an audio, music, or video clip from another YouTuber channel (DMCA copyright law makes the creator of a video the owner of the copyright, as YouTube allows certain freedoms to accept the upload). Therefore, being aware of a copyright infringement is extremely important because of the negative ramifications that can happen.
A wake-up call for copyright infringement arrives
Let’s imagine someone has filed a copyright claim against a person’s channel. YouTube is investigating the validity claim. If the powers agree, the video in question ends and a copyright strike occurs against the person’s YouTube channel. YouTube has provided this information to the channel owner via email, mobile / computer notifications, and channel settings. This includes deleted content, as it also affects the channel and more.
Upon receiving a copyright infringement alert, the channel owner has the option to accept it or submit a content notice. But the first thing you need to do is find out exactly what’s going on: Sign in to YouTube Studio, click “Content” in the left menu, filter “Copyright Claims,” and then hover over it click “View Details” in the “Restrictions” column.
Therefore, for one week, the channel cannot upload videos, live broadcasts, or stories. There are several things you can’t do, including:
- Create custom thumbnails or create community posts
- Edit or add contributors to playlists
- Add or remove playlists from the display page
- A trailer cannot be shown during a Premier
- Views of a live playback cannot be sent to a Premier or vice versa
At the end of the week, all privileges return, but the strike remains on the channel for 90 days. However, as part of the process, the channel owner must complete YouTube Copyright School courses. As in baseball, the first strike is bad but not fatal. Now, since it’s definitely not good to receive a copyright alert, the counterclaim may be recognized. This may work if the content in question falls into “legitimate use” or if the person who filed the copyright claim will withdraw it.
Three strikes and you’re out
Getting a second alert within this 90-day window “kills” the ability to post content for two weeks (90 days in effect until that alert disappears). And to continue the baseball analogy, “three times, you’re done!” Receiving a third alert for copyright infringement entails the termination of the person’s account and, therefore, all channels associated with the account. All videos get a clean slate.
Also, the person does not have the option to create a new account to continue their YouTube “life”. But those who are part of the YouTube Partner Program can opt for a 7-day courtesy period, during which time the channel remains active while a counterclaim can be established. A favorable resolution or a withdrawn claim provides relief to the channel.
How to Manage a Copyrighrt Strike
So how do you counter a warning for copyright infringement? You can only accept and let it continue its course. Either you can challenge it with YouTube or try to fix it with whoever started the strike. More valid and worthwhile, however, would be to prevent this from happening in the first place. Therefore, never assume that using any material other than your own creation is “Fair use”. Content may be acquired for use through legal means, for example, by licensing the use of music. Investigating any content other than your own that is being considered for use, if in doubt, is not a good first step.
Breathe in, take a step back, and think about the need to use content that hasn’t been created. And if the use seems justified, check it out and check it again before incorporating the content into your own.