You know, having an online presence is essential to attracting new customers and new customers. Websites are an important way to connect with people searching for your products and services online, and at the same time explain your value and how you stand out from your competitors.
Is it difficult to build a website? It doesn’t have to be! You can start basic online business quickly and easily. From there, you can build your own content and rank for specific keywords.
How do you build a small business website? This is what you need to know.
Choose your domain name
When someone visits your website directly, they will do so by entering your website domain name in their browser. E.g, https://www.napaonline.com/ It is the domain name of NAPA Auto Parts.
If possible, you want a domain name that is the same as your company name. However, sometimes your company name has already been used by other people or companies. In this case, you can add words to clearly indicate that the domain belongs to your business.
For example, if your company name is John’s Plumbing, you will find https://johnsplumbing.com/ Has been taken away. You may need to add city names, the phrase “online” or other related words to find open domain names. For example, at the time of writing, “JohnsofToronto.com” is available.
The goal is to keep your domain name:
- Easy to remember and spell
- As short as possible
- Closely related to your company name
You can buy domain names from many places. GoDaddy is a source, and NameCheap and Domain.com are also a source. When you choose hosting (which we will cover later), your hosting provider may also allow you to purchase a domain name.
You need to pay an annual fee to keep your domain name. It is usually very cheap, less than $15 a year.
Decide on a web hosting provider
Your web hosting provider is a server where your online data (such as websites, images, and content) is stored and can be accessed 24/7.
If you think of a website as an online version of a corporate building, web hosting will be the basis for building the building. You also need to pay an annual hosting fee, but the difference is that as the site becomes more and more popular, you can easily start small and upgrade hosting.
Imagine if you could start with a small parking lot and then add space with the push of a button as your business grows!
Most major web hosting companies are reputable and easy to work with. When you choose a website building platform (more on this later), they may include hosting services in their website packages.
Common hosting options include:
- Squarespace (also provides domain and website building)
- Wix (also provides domain and website building)
- GoDaddy (also provides domain name and website construction)
- Blue host
If you plan to use the popular website building platform WordPress, Siteground and Bluehost are good choices.
Choose your website building tool
Okay, you already have a domain name and hosting. Now it’s time to build your website. Remember, your website is an online version of a store or office, so you want it to have the same feel as a business in real life.
This means you will build it with the same brand, color scheme, and other attributes as in marketing.
Building a website used to be a complicated process, and you need experts to solve it. Today, you can use a variety of drag and drop templates to build a simple website, which can be customized to meet your business needs.
Many businesses that are just starting to use online businesses like to use all-in-one software packages that include domain names, hosting, and website builders. If you want more customization or more tech-savvy, you can use WordPress, which can create a truly unique website for your business.
Here are some common website builders:
- Square space
- GoDaddy website builder
If you plan to sell products or services directly from your website, Squarespace and Shopify are the best choices. However, based on our more than 10 years of experience in creating and optimizing websites, the following is our evaluation of the platform in various aspects:
Build your website
Now that you have selected the domain name, hosting and website builder, it’s time to create a website!
One of the best practices for your website is to discuss their needs directly with customers. Pay attention to how your product or service changes the lives of customers and customers.
All companies need several web pages.First is yours Homepage. This is the page your visitors will often see first. It should share your work and why you stand out from the competition.
You will want Product or service page Describe the details of your offer. For example, if you are an HVAC company, you might have one page for AC repairs, another page for furnace repairs, another page for pipe cleaning, and so on.
You should have one “about Us” Pages about your company and employees. Although this is a great place to tout your experience, rewards, and achievements, remember to focus on how it all benefits your customers.
About Us Sample Page: Local SEO Search About Us – https://www.localseosearch.ca/about-local-seo-search-inc/
Finally, you need Blog. You may decide to call it another name, such as “Knowledge Center.” Here you can post informational content about your industry, products and services. Your blog posts can help customers understand why they need your help and build trust in your expertise.
Are you ready to build your website?
Your website is as important to your business as your physical buildings. Fortunately, you can have a domain name, hosting, and website builder ready in just a few simple steps.
From there, just use the platform of your choice to build your website pages.
If you feel overwhelmed, then you are not alone. We can help you complete these steps and prepare a website that can function normally. Contact us now for more information!