In this week of content marketing, businessman Joe’s competition continues User-generated content carry on. Pepsi tried an expensive method to entice people to try surprising new flavors. Kia dealers in Canada test-driven personalized video content.
Trader Joe’s Grilled Cheese Contest
Trader Joe’s Invite its customers Become its “cheftestants” #TJsGrilledCheeseContest Celebrate National Grilled Cheese Month. The “chef” is required to use no more than five ingredients (all current Trader Joe products) to make slimy foods. The winner will receive a $200 TJ gift card and publish his recipe on the Trader Joe website. The two runner-ups will each receive TJ’s $100 gift card.
By the last day of the competition, more than 1,000 people had used the hashtag # on Instagram. Some people have made elaborate creations (More than 17 steps are needed to grill a cheese sandwich? ).One group even turned it into Competition in competition: The three roommates gave each other 10 minutes to buy ingredients. Everyone made grilled cheese, and then asked friends to choose a winner.
To enter, participants must make an Instagram post and put the recipe and hashtag #TJsGrilledCheeseContest in the title.
TJ judges will recreate their favorites in their own test kitchen and select the winners. Taste makes up 50% of the total score, creativity (25%) and photos make up 25%.
Why is it important: We like a great example-and it’s delicious- Interactive content marketing. This makes sense for Joe’s, a trader who only competes on Instagram, who does not have an official Twitter or Facebook account on his website.
Hashtags provide a broader life for user-generated content. The chef Protestants did not submit recipes directly to Trader Joe’s, but shared their entries with their followers and others. Instagram. Entries will take effect within one week after being accepted. People can continue to read and share posts, cook recipes, and make their own posts based on their cooking work. This is a never-ending promotional event-beyond the original channel.Hashtag popup Recipes and content about the competition The same is true on Twitter.
For Trader Joe’s, it is also an honor to have easy to explain and understand instructions-create, capture, mark, title, publish. Simple entry rules make it easier for people to enter the game.
Pepsi-Cola Mango Matchmaking Meeting
MTV and PepsiCo launched a “refreshing” new content partnership this week. Match me if you can It is a TV show composed of eight reality TV stars who are interested in finding new opportunities for love.
As the description in the trailer says: “Using the most advanced technology, Mango Matchmaker will help you create surprisingly perfect matches and let our daters conduct dating activities, something you have never seen before. “
Mango matchmaker? Yes it is. The name comes from the product launch event supported by the series-Pepsi Mango. Todd Kaplan, vice president of marketing at PepsiCo, said: “We also know that sometimes the perfect match can be very surprising.”
The series is produced by ViacomCBS’s internal brand content studio Velocity, and launched on MTV’s popular show “Challenge: Dual Agency” on Wednesday and on MTV’s YouTube channel. The remaining five episodes will be broadcast on the YouTube channel every Wednesday. After that, the series will be broadcast on Pluto TV.
Why is it important: Product placement has largely given way to integration Brand content opportunity. Whether it is now or in the future, telling fascinating stories (such as this dating show) in an interesting way is a better choice.
Brands don’t have to do everything themselves. Pepsi did not create or produce stories, but partnered with partners MTV and ViacomCBS’s Velocity to make the most of their expertise (and their ready audience).
Although the fate of the mango-flavored Pepsi is still up in the air, “If you can participate in the competition, it meets my requirements” is achieving early promotional success. Five days after the trailer was released, the number of views exceeded one million.
Does @pepsi match mango? To be determined. However, the promotional videos of the brand and @MTV’s live series are already very popular. Provide details and more #ContentMarketing flavors below via @CMIContent. #WeeklyWrap #MatchMeIfYouCan Click to tweet
Kia dealers become personalized
Forgot “Dear insert name”. Kia dealers in Canada have taken personalized content to the extreme.
Sherwood Kia’s sales staff make personalized videos for potential customers. This photo shows the 2021 Kia Telluride (Kia Telluride), which was made for a potential customer named James.It suddenly appeared in CMI’s Google Discover feed Ann King Who has searched for this car earlier.
Mike, Sharrae, Sx, Khalid and others also received personalized video recipients from Sherwood Kia.
These videos are designed for one-on-one communication. However, after posting them to the public YouTube channel of the dealership, many other people can also see them. More than 6,400 people (probably not everyone named James) watched the footage made for James.
Although it is understandable that these examples are somewhat sketchy, they will give the recipient personal direct attention. The concept of replication has matured.
Don’t have a car to explore? Consider other topics (even if it’s just a “thank you for subscribing” message), where you can turn on the camera, talk for a minute or two, and then send it directly to a specific person. However, please make sure that all the information you share is accurate. One commenter pointed out that the salesperson in the James video incorrectly referred to the version as Nightsky instead of Nightfall.
The personalized #video is perfect for one-on-one #ContentMarketing. Canada’s @Kia dealership has figured out how to make them take on dual responsibilities by posting them on the #YouTube playlist via @CMIContent. #WeeklyWrap#Example Click to tweet
Cover image: Joseph Kalinowski/Content Marketing Academy