Google says a mix of positive and negative reviews is more trustworthy

Google updated the Google Business Profile to get reviews help document, clearly stating that mixing positive and negative reviews is more trustworthy than all positive reviews I guess.Joey Hawkins discovered this and posted it in Twitter Said: “I know countless studies have proven this, but I’m glad to see Google admit it.”

This is the new line added to the document:

“Value all reviews: Reviews are useful to potential customers when they are honest and objective. Customers think that a combination of positive and negative reviews is more trustworthy. You can always reply to reviews to show customers that you care and provide additional background information. If you comment It does not comply with our publishing guidelines, you can request its removal.”

Wayback Machine does not have this row in the October snapshot of this page.

Google says it values ​​”all comments”, both positive and negative. In fact, it can even be said that if there are strange or unnatural levels of positive and negative reviews, Google may not consider it trustworthy?

So maybe there are some negative reviews, not so bad-even though it might hurt the owner’s self-esteem?

Discussion in the forum Twitter.

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