Google incorrectly awarded points for Shopping Ads CPC

Remember the Google Ads mistake of CPC, cost-per-click, and price spikes out of control on Friday night? Well, about two weeks later, Google began to issue points to those accounts affected by the error.

As a reminder, Friday night, starting at 6 pm PST on November 12th and continuing until 3 am PST on Saturday, November 13th-there is a confirmed bug in Google Shopping Ads. Google said: “Between 6 pm PST on Friday, November 12th and 3 am PST on Saturday, November 13th, the Google Ads system encountered an unexpected issue that affected shopping ads. We found and resolved This question. Now everything is working as expected.”

Two weeks later, Google began to issue points and refunds.This is an email that Kirk Williams received from Google showing a credit notification, he shared Twitter. It says “Credit adjustment has been applied to your account”. Then it explained the reason. It said, “between 6 pm PST on Friday, November 12, 2021, and 3 am PST on Saturday, November 13, 2021, the Google Ads system encountered an unexpected technical problem. This issue affected shopping ads using smart bidding, which resulted in increased ad impressions and ad spend. We identified and resolved the issue within a few hours. Now everything is going as expected.” Google added: “Because you will be shopping Advertising is used in conjunction with Smart Bidding, so you have received a credit limit in your Google Ads account for overspending that occurred during the impact period.”

This is a copy of Kirk:

Discussion in the forum Twitter.

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