Google AdSense guide: increase revenue and avoid low cost-per-click

30 seconds summary:

  • There are many factors that affect the performance of AdSense, including content quality, ad placement, media selection, etc.
  • High traffic does not directly represent high income. In fact, some of your actions may be equivalent to sending money to your competitors
  • Here are six smart steps to help you get more from AdSense

In this guide, you will learn how to increase your Google AdSense earnings by making some very simple changes and following some simple tips. In my personal experience, this can help increase your AdSense cost-per-click, and as a result, it can increase your AdSense revenue by more than five times.

Your goal and goal should be to gradually increase your AdSense cost-per-click and click-through rate little by little. Follow these simple tips and you will surely see the results.

Don’t forget to continue testing, your AdSense revenue will definitely increase over time. Just don’t give up soon!

1. Content is king on the Internet and AdSense

The reason for putting content on top of all other tips is because it is the most important rule you follow in your SEO and internet marketing journey. This is the first thing your visitors, advertisers and robots (advertising bots and crawling bots) notice after they visit your page.

If you provide users with low-quality or outdated content, Google will score your site much lower, and your cost-per-click (the bid that advertisers bid to appear on your site) will drop significantly. Even if you generate high-quality traffic on low-quality content, this allows you to get smart pricing.

So remember, always provide your readers and visitors with something unique and valuable that will actually be recognized, not something that has already been posted on a thousand other websites.

2. Ad size and placement are decisive

Don’t ignore the placement and size of your Google AdSense ads, as they are very important to provide a better user experience and therefore increase your AdSense revenue.

“When creating ad sizes and placements, user experience and ad viewability should be the central focus”, SEO expert Boris Dzhingarov explained in an email interview.

“Certain placements and ad sizes can interfere with users, especially when they cover content. However, others will fail miserably because users will never see them and cause AdSense revenue to drop,” he added.

So the question now is: where should you place your ads and which Google display ad sizes are best for your business? The answer is simple, place two ads inside your blog post (or content) and one outside the post. Place a 336 x 280 large rectangle ad just below the headline at the top of the blog post, and place the second ad as a 468 x 60 banner in the middle of the blog post. The remaining units can be placed on the right side of the post in the sidebar.

Position your AdSense ad units so that they don’t appear directly in front of visitors and annoy them. Instead, content that fits you perfectly, or where you want to get more clicks from.

For example, a website that provides file downloads can place an AdSense ad unit near the download link to obtain a high click-through rate.

3. Monitor and restrict the use of AdSense ad units

Have you tried restricting the use of AdSense ad units? The biggest difference I’ve noticed myself is that by reducing the ad unit with the lowest CTR, you can quickly and easily increase your AdSense CPC.

What usually happens is that if you don’t have enough content to support all ad units, low-paying ads will start showing on your website. This may increase your clickthrough rate (CTR) and bring more clicks, but because the advertisement may not be relevant to your website (public advertisement). This will cause your cost-per-click to decrease and your AdSense revenue to decrease. If you end up adding ad units, you can make it easier for advertisers to show on your website, which means cost-per-clicks are even lower (because of lower bids).

Remove ad units with lower click-through rates and replace them with higher-paying ad units that have higher click-through rates and your income will automatically increase.

After trying these techniques for a few days, you will find that AdSense’s low cost-per-click situation has really improved and increased significantly.

Need to use Google AdSense custom channel to track the situation. This will give you an accurate and clear understanding of the best performing ad slots. Measure the click-through rate, cost-per-click, cost-per-thousand impressions, and revenue of each ad unit.

Create a custom channel for each ad slot and monitor its performance for at least two weeks to understand the situation. If you change your ad units too frequently without thorough testing, you may get inaccurate results and miss better opportunities by placing your ads elsewhere.

How will this help increase your AdSense CPC?

Remove poorly performing ad units from your website (compare the click-through rate and final revenue of different units). Google should now serve better ads to other well-performing remaining ad slots, so your revenue and cost-per-click will increase.

4. Enable text and image, rich media advertising

Always enable both text and image ads on your website. Don’t limit your ad’s visibility to “image/rich media ads only” or “text ads only” as this will lower the advertiser’s bid to show on your site. This directly means lower AdSense CPC.

If you enable “text and image ads”, AdSense will automatically display the highest bidding ad on your site, which means you can get a higher cost-per-click.

In short, the more advertisers you bid to show on your website, the higher your AdSense cost-per-click.

5. Keywords, keywords, and more keywords!

Try to research to find keywords with “high AdSense CPC” and “high search volume”. Use the Google Adwords Keyword Tool to search around the world. Search, search and search more to find specific keywords with low competition, high cost-per-click and high search traffic.

After researching, you can start creating website pages, blog posts, and articles about such high-value keywords. Always use these keywords naturally at the beginning, middle, and end of the content. Adding them to the title or label is also very useful.

Try not to bother with keywords that pay a few cents and keywords with lower CPMs. Ideally, I recommend using keywords with a CPC higher than $2.50.

This should be the most important part of your task. You will never want a page that earns $1 from 5 to 10 clicks. Instead, you want a page where you can get $4 to $5 in revenue with just two clicks on the ad, or you can even get $40 in revenue from 8 clicks!

If you don’t focus on your keywords, even if you have a lot of traffic, you will waste it without making a lot of money. Think of this as sending money to your own competitors! By targeting the right keywords, you can get more revenue with less traffic.

Research the Google Keyword Tool now and increase your Adsense CPC and revenue.

6. Reduce fraud, accidental and useless clicks

Have you placed an ad unit with a high click-through rate near the top of the content? Is it also possible that some people ended up clicking on the embarrassing position of your ad by mistake? When this happens, the visitor usually opts out or closes the ad. This is considered an accidental click or fraudulent click by Google.

You may temporarily earn revenue from these clicks, but due to the low quality of the clicks, they are likely to be retracted.

Therefore, please always try to minimize any accidental or useless clicks on AdSense ad units, and never let your friends or family members click on your ads!


Jacob M. is a writer, marketing blogger, inbound marketing consultant and founder of Write Minds.He can be found on twitter @jmcmillen89.

Subscribe to the search engine observation newsletter to learn more about SEO, search, search marketing, digital marketing, leadership, podcasts, etc.

Join the conversation with us on LinkedIn and Twitter.

Leave a Reply