Goodwill® has partnered with Facebook Elevate and Courser to train social media marketing

ROCKVILLE, Md.,, April 26, 2021 / PRNewswire / – As the pandemic accelerates the shift of the workforce towards positions that require digital skills, Goodwill, Facebook Elevate and Coursera are launching a new initiative to help job seekers master social media marketing skills. This vital partnership will help thousands of job seekers gain skills to prepare for a career change.

While many social media marketing roles require technical training previously acquired through advanced study programs, Facebook Elevate, along with Courser, a global leader in online learning, has launched a five-course program designed for students with no previous industry experience to gain social marketing networks. Professional certificate. This self-paced online program is designed to be completed within 20 weeks and includes 100 hours of project-based hands-on training. Upon completion of the program, students will receive an industry-recognized certificate that can be used to apply for initial roles in social media marketing.

This revolutionary new training is designed to increase diversity and remove barriers to entry into this rapidly growing field of work. Facebook Elevate is funded by Goodwill, North America a leading workforce provider, for the distribution of 6,000 scholarships, covering the full cost of the training program. As part of Facebook Elevate’s commitment to diversity, the grant will enable Goodwill to offer holistic support to black students, providing eligible participants with services including career planning, resume writing, and other support as needed.

“The pandemic has accelerated the existing economic shift to telecommuting jobs that require digital skills,” he said. Steven C. Preston, President and CEO of Goodwill Industries International. “This program focuses on supporting people of color, who are less likely to have access to programs that help them learn new skills. This initiative is an important step in closing that skills gap and will help thousands of individuals across the country not only find job than I build a career. “

Facebook Elevate is a community and learning platform created to accelerate the growth of the color business and celebrate creators who break down barriers and turn dreams into reality. In 2020, Facebook Elevate announced that it would reach one million members of the black community and one million members of the Latin American community in the U.S. over the next three years.

“Companies around the world are changing rapidly and are looking for different talents with digital skills. The new certification program for professional marketing in social media is a useful tool for job seekers to develop their digital skills and prepare for tomorrow’s opportunities,” said Judy Toland. Vice President and Head of Scaled Solutions, Global Business Marketing on Facebook.

“Access to digital jobs is key to helping individuals unlock the world’s economic opportunities after COVID,” he said. Jeff Maggioncalda, CEO of Coursere. “We’re excited to team up with Goodwill and Facebook to equip students of all backgrounds with the skills needed to enter the highly sought-after area of ​​social media marketing.”


Goodwill Industries International is a network of 156 autonomous community organizations United States and Canada with a presence in 12 other countries. 501 (c) (3) a nonprofit organization that helps people find work, Goodwill is recognized with GuideStar’s highest rating, the Platinum Seal of Approval.

Local goodwill organizations offer employment, recruitment and training services and other community-based programs, funded by the sale of donated clothing and household items in more than 3,300 stores and in®. Last year, more than 22 million people used computers and mobile devices to access Goodville’s services, and nearly 1.5 million people received the services in person.

For more information or to find a Goodwill location near you, visit or call (800) GOODWILL. Follow us on Twitter: @GoodwillIntl and @GoodwillCapHill, and find us on Facebook, Instagram and YouTube: GoodwillIntl


The Courser was started in 2012 by two computer science professors at Stanford, Andrew Ng and Daphne Koller, with a mission to provide a universal approach to world-class learning. It is now one of the world’s leading online learning platforms with more than 77 million registered students. Coursera is partnering with more than 200 leading university and industry partners to offer a wide range of content and credentials, including guided projects, courses, specializations, certifications, and diplomas and master’s degrees. More than 6,000 institutions have used Courser to transform skills and retrain their employees, citizens and students, including areas in high demand such as data science, technology and business.

SOURCE Goodwill Industries International

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