Free YouTube SEO Tools, Video is the best performing type of content on all social platforms, and if you want to use video in your digital marketing approach, you also need to consider YouTube and create a YouTube presence.
The online video leader is now the second most visited website in the world with an impressive 1.9 billion active users. YouTube is also considered the second largest search engine on the web, behind Google’s flagship app, the parent company, with a growing number of visitors searching for videos to help contextualize its various queries and queries. You can use some of them free YouTube SEO tools mentioned below.
1. Find a topic with Google Trends
Nothing helps optimize YouTube more than the genuine public interest in the topics you cover. “YouTube-friendly” content comes in all shapes and sizes; the trick is to find yours.
Get started with Google Trends. To do this, type in the main topic, specify “YouTube Search”, and then choose a geographic region, category, and time period to restrict your results.
2. Get ideas for Google Ads keywords
Taking the time to find the perfect keyword for your content is probably the best investment you can make in designing your YouTube strategy.
While we’re on free first-hand data sources, let’s go to Google Ads Keyword Planner. Depending on a topic, you can search for raw keywords to identify the most potential search terms and queries.
3. Improve your keyword research with Rank Tracker
For next-level keyword research, you can also use YouTube’s autocomplete feature, either on the same platform or through a designated keyword analysis and research tool, such as Track Tracker.
Rank Tracker lets you extract keyword ideas from YouTube suggestions and highlight vital metrics such as search volume, expected visits, competition, and more.
4. Do your metadata homework with TubeBuddy
Optimizing the content of your video is as essential as optimizing the content of your web pages, only you don’t waste time when it comes to YouTube SEO. Forty-eight hours after the video is released is the deadline to optimize the metadata; once you lose it, the algorithm marks your content as less timely, making it difficult to return.
5. Manage as a professional with VidIQ
VidIQ is another set of channel management tools that works like a browser extension and displays crucial statistics for every YouTube video you open, which means uncompetitive research of competitors and advanced analysis of each and every one of them. videos you can find.
6. Enter your channel with YouTube Analytics
YouTube Analytics is simply the best way to identify the strengths and weaknesses of your channel.
Learning more about your audience, the content that catches their attention and catches them, as well as the videos they want to share, will provide you with crucial information to maintain and grow your YouTube presence.
7. Track and increase user interaction with Awario
User interaction with video continues to be the number one ranking factor on YouTube. Therefore, it’s important to be aware of the type of buzz surrounding your YouTube content, on the platform itself and anywhere else.
With a social tracking tool like Awario, getting mentions of your video and keywords is easy – just enter the video URL to set up an alert and collect unlinked mentions that are already a ranking signal for Google.
8. Mix your images with Canva
Channel design may not be the first thing to consider when designing the course of your YouTube optimization strategy. However, in a world of tools like Canva, getting creative has never been so easy, so why lose it?
Canva, a freemium graphic design app, is there to help you manifest your interior designer, using all sorts of images, whether it’s a logo or a mind map. As part of your YouTube SEO efforts, you can express your artistic self by developing thumbnails and channeling art to increase clickthrough rates.
YouTube SEO Marketing
YouTube SEO, as the name implies, is optimizing your videos to rank higher in the YouTube search engine. Before we learn how to do YouTube SEO, let’s first get to know the YouTube SERPs. YouTube SEO Marketing is the best way to promote your video on YouTube.
The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is about ranking our videos on top of organic results. But to learn how to optimize YouTube’s search engine, we also need to understand how YouTube’s algorithm works.
According to the YouTube Creator Academy, this is how the YouTube search algorithm works:
As can be seen from the image above, there are two important aspects of the YouTube algorithm:
1. Relevant and well-optimized video content, descriptions and titles.
2. User Interaction: If your videos get more “Likes” and “View”, YouTube algorithms consider it as a signal to rank your videos in YouTube SERP.
YouTube SEO Factors
1. YouTube keyword research
2. YouTube titles and descriptions
3. Make engaging videos
4. Attractive miniatures
5. Use keywords as you speak
6. Optimize your channel page
7. Optimize playlists
8. Use subtitles
9. Use a keyword in the file name
10. Use YouTube stories and posts.
What is a YouTube SEO strategy?
Search engine optimization (SEO) is the constantly changing practice of designing web content to drive ranking factors on search engine results pages (SERPs). Because search is often the gateway to your content, you need to optimize your website to search to drive traffic and increase your followers.
YouTube SEO is about optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos to search both on and off YouTube.
A key component of a YouTube SEO strategy is harnessing the power of video text in the form of transcripts, captions, and captions.
See the time
Seeing the weather, as you can imagine, is very important. Viewing time refers to the actual time spent watching a video (not the viewing percentage). For example, 50% of a 10-minute video will be above 100% of a three-minute video. It is important to connect the viewer in the first 15 seconds with a trailer. If your video describes how to do a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.
Session display time
Session viewing time is another important measure of user interaction. YouTube evaluates how a video contributes to the user’s overall viewing session. Did the viewer leave the site after the video or did they see three more videos? YouTube wants people to spend more time on their platform and therefore favor videos that help them achieve this goal. While it may seem counterintuitive, videos designed to attract users to your website will hurt your SEO, as they drive away YouTube viewers.
Intention of the user
Google can read your mind. Okay, not at all, but Google understands what search engines mean. For example, if you search for “how to get more views on YouTube,” you’ll be shown a video called “how to grow without views and without subscribers.” When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as the title with the most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows it.
Growing subscriber base
Subscribers can generate a large amount of viewing time during the first week of video posting. The more you can expand the user experience and engagement over the first seven days, the better. It may be a good idea to post them at a regular time so that your subscribers know when they expect a new video and can make sure they watch it.
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