- Gmail has recently launched a wide range of “promotional” label packages, which will reward attractive emails and give them more opportunities to consolidate this engagement.
- Today, FeedBlitz helps you take advantage of this opportunity right away by making every email we send ready with selected pictures.
This is the way to give you a competitive advantage: The vast majority of emails in promotional labels are Is not Bundling is ready, so with FeedBlitz, your email suddenly becomes ahead of the competition.
This is important because gmail now has a large number of consumer emails, so being able to stand out from gmail itself is a huge competitive advantage for postmen.
To help you do this, FeedBlitz will find featured images from your blog, newsletter or email and make sure If your email appears in the “Promotions” label bundle in the gmail app, Your featured image will appear. This makes your email stand out from the chaos and encourages openness and downstream participation.
Since a picture speaks a thousand words, here is an example from a customer:
See how Lisa’s emails stand out? This is because (a) it has been bundled on the gmail promotion label, and (b) FeedBlitz has built the email to be bundled to pop up an attractive image.
Neat and easy-so far, for FeedBlitz customers, zero extra effort is enough. If you use FeedBlitz to send emails, then it will work.
Based on what gmail knows about subscribers, it may group emails at the top of the “Promotions” tab as part of the “bundling”-the recipient will see the email highlighted as “Popular Featured”, “Popular Promotion” or similar text (the copy depends on what gmail thinks the email is about).
If an email ends up at the top of the bundle, usually another bundled email is added, and then a few more Google ads are sent (my inner cynic says this is the way to emphasize) Those ones, Google).
However, the bundled email still appears at the top of the “Promotions” tab Even after other emails arrive, So this is a way to maintain the visibility and stickiness of message delivery.
However, bundling is neither guaranteed nor predictable-sometimes we have seen emails arrive and placed normally, and then refreshing the “Promotions” tab (by dragging down and releasing it) causes the emails to be bundled. (I personally hope that the application will run consistently and do this without mysterious human intervention.)
There is no guarantee that your email will be bundled and will obviously vary from recipient to recipient. (Also note that the “Inbox” tag is not bundled-it is just the “Promotion” tag and only works with the gmail app).
Nonetheless, this is an important development that gmail is about to launch, so I will explore it further so that you can take advantage of it.
In the past, the email marketing community was very worried that gmail would attract a large number of emails and newsletters to the “promotion” label. The worry is that open interest rates will be affected, which will lead to a decline in open interest rates and revenue. That didn’t actually happen, the “Promotions” tab was just a convenient pre-made folder for finding non-personal mail.
However, when your emails are bundled together, things are much better for email marketers.
- Your email is pinned to the top of the tab and temporarily becomes sticky.
- You can stand out by highlighting images and transactions without opening an email.
These encourage openness and participation, and this is a good thing. This is an interesting, participation-based feature, although the current additional image and transaction highlighting is limited to the gmail application (as far as I know, this is not their web browser interface), but for large or large enterprises In other words, this is a small opportunity to work hard to make your email marketing better.
But bundling-and making the most of it when it happens-takes it a step further. It helps to establish a virtuous circle: the more emails are bundled, the higher their participation, so that future emails may also be bundled. This is a facilitator for good email marketing and well-done organizations. For the winner, the rest is still the same.
[There is a catch to the images that show with a bundled email, however, and that is that if a bundle shows your email’s bundle-ready image, that image is cropped and letter boxed – only the middle sliver is shown.]
This will cause two problems, one is a FeedBlitz specific problem, and the other is a more general email marketing problem:
- How can I bundle my email in the “Promotions” tab?
- How can FeedBlitz help?
Let’s jump to it.
This is a gmail-specific algorithm and it is clear that their goal is to bundle or highlight only related With History of active participation.Tied up Personalized, And the app’s bundling decision will vary from recipient to recipient. In other words, your email may be tied to certain readers, not to other readers. Obviously, the way to increase the likelihood of email reaching the top of the bundle is to double your engagement and best practices, so that not only your reputation as a sender/brand is excellent, but your relationship with readers is also consistently positive.
how is it?
- Make sure your vacancy rate is good by writing a compelling subject line and making full use of the header/preview text.
- Create good mixed content (text, headline, and images) to encourage time in the email.
- You can click on relevant content, offers or other calls to action from the email, including minor calls to action, such as “join my customer” and “20% discount” (or Other offers!).
- Remove unattended subscribers to keep the list clean, which will help increase your outstanding charges.
- The featured image near the top of the email should be at least 322 x 82 (even if it is zoomed out in your email).
Starting today, if your email contains a meaningful or distinctive image, FeedBlitz will work hard to ensure that if gmail bundles your email in the app, the characteristic image will be displayed with it.
It just works.
This is correct for the traditional newsletters, RSS-based blog subscriptions, channels, and transactional emails that we send you. In other words, as a FeedBlitz client, all you have to do is what you are doing now, and it will work normally. automatically! Our featured image algorithm is part of our service and has been around for many years, reorganizing blog-based emails from “This is a blog post in your email” to “This is an interesting and dynamically reorganized update from a blog “-This feature image detection algorithm is a way for us to dynamically create post thumbnails or hero images.
For RSS-driven mail, this is a good thing. After all, the point of RSS-driven email subscription services is to set up and forget. Therefore, all RSS-driven campaigns will be ready for the “Promotions” tab bundle, and there is no need to change the campaign or email template.
For emails and newsletters built using our visual drag-and-drop editor (also known as the Visual Mail Editor (VME)), the “Test Email” dialog will now display a preview of the Featured Image FeedBlitz found, and If bundled together, how it will appear (possibly) in the gmail app, as shown below:
However, if there are other candidate featured pictures in the message, the dialog box allows you to cycle through the pictures with arrows, so you can choose the picture you like best. The preview we show is a good fax displayed by gmail, but this is not a guarantee-the developers of gmail like to mix and keep our email service provider (ESP) on their toes.
When building an email in FeedBlitz VME, you can select the image to be highlighted and set it as part of the image block properties, thus preempting the test email step.
How does FeedBlitz find featured images?
There are some secret seasonings here, but basically we will look for big, eye-catching images. Basically, our featured image algorithm simulates the content that is immediately eye-catching when you open your email for the first time, and promotes the image to a gmail bundle.
You can affect the algorithms of traditional emails and RSS emails by attaching the CSS class containing the word “featured” to the HTML image tag to be emphasized (if you don’t know what this means, then please remember that the algorithm will automatically Runs and is very good at performing this operation without any human guidance).
After FeedBlitz finds a set of candidate images that may have characteristics, it will use the first image with a “functional” CSS class tag, otherwise it will find its first image. (Postscript here: If the algorithm cannot consistently find the image you want, please provide support in one line for advice).