Facebook launches new impetus to boost COVID-19 vaccine messaging within vulnerable communities

As the introduction of COVID-19 continues to gain momentum, Facebook is seeking to capitalize on its reach promote vaccine information to the communities most affected, with particular emphasis on those who may have limited exposure to vaccine information.

First, Facebook donates $ 5 million for Go Give One, a COVID-19 fundraising campaign created by the World Health Organization Foundation.

As he explained Facebook:

“The campaign invites everyone to play their part in helping vaccinate the world with the money raised goes to an international fund called COVAX (COVID-19 Vaccines Global Access). We will do so by donating the first $ 20 in a Facebook fundraiser created for the United Nations Foundation in early April 28 in the United States, the United Kingdom, Germany and Norway. “

Facebook also wants to expand its messages about vaccines for use CDC Social Vulnerability Index to identify communities that are likely to need additional support in their vaccination awareness and efforts. Based on that, Facebook will highlight more vaccines and health information in News user news within these communities.

Facebook also wants to help raise the awareness of partners working to help the people most affected by COVID-19.

“In the U.S., we’re working with partners like KFF (Kaiser Family Foundation), BlackDoctor.org, and the National Academy of Medicine to amplify content that includes black doctors, nurses, and researchers answering common questions about COVID-19 vaccines. We also support AARP and the Bloomberg School of Public Health at Johns Hopkins University in running Spanish-language campaigns on COVID-19 vaccines, and we are also in partnership with a social enterprise owned by Black City of broccoli to host a Facebook conversation between the influence of blacks, doctors and scientists on the fairness of vaccines and the overall impact of COVID-19. “

Facebook is also launching similar awareness-raising campaigns in the UK, in collaboration with Dope Black Dads, the British Islamic Medical Association and the Caribbean African Health Network.

Lastly, Facebook will also promote posts featuring healthcare professionals, as healthcare professionals are the most trusted voice when it comes to vaccines. Facebook will work with UNICEF, as well as other partners, on new information on messaging that drives this element in more than 100 countries.

These are the latest measures in Facebook’s ongoing efforts to raise awareness and promote vaccines, which also includes queries in the application increase awareness of local vaccine introduction, vaccine profile frames and labels, on Facebook and Instagram, to share participation with your links and updated rules around sharing vaccine misinformation and myths.

Combined and aligned with Facebook massive audience, these efforts could have a major impact on increasing acceptance, with only local awareness efforts likely to have a wider reach than any other medium.

Facebook has often been criticized for the role it has played intensifying the spread of dangerous movements, like anti-vaxxers, in the past, but it should also get some credit for its work to encourage wider pressure here – which could also mean rethinking within the platform regarding access to similar issues going forward.

Or maybe it’s just a wish – but you should assume that now, with the full swing of the vaccine against COVID-19 and after the Capitol riots. After all of this, Facebook needs to assess the impacts its platform can have on such progress.

Here we hope that this will lead to new policy changes.

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