No matter how you look at it, it’s certainly getting harder for the pioneering Socialhouse audio club.
Over the last week and a bit, Facebook announced a range of new audio social products on a variety of surfaces, Reddit addedReddit Talk‘, its own download format, and Instagram is up and running IG live broadcast, audio only, providing more alternative options for key Clubhouse functionality.
And then today Twitter delivered another slap in the face to Clubhouse, with the extended launch of its audio Spaces offering to all Twitter users, on iOS and Android, who have more than 600 followers.
Clubhouse, let us remind you, does not have an Android application yet.
You can imagine that the mood around the Clubhouse headquarters is quite tense, but for now the app continues on its way, moving forward with its own development plans and into the next phase of its expansion. Or ‘renovation’, I guess, because Clubhou … it doesn’t matter.
This extension will, of course, primarily focus on full deployment, which will include opening the app to all users and releasing a version of Android.
There is nothing new to report about the first so far, but the second Clubhouse is progressing to the next stage of development of its Android application.
As he reported TechCrunch:
“The company announced during its weekly event at City Hall that its Android version has entered beta testing with several unemployed people who will provide the company with early feedback before the public launch.”
The clubhouse confirmed the test in its weekly notes of the City Hall:
???? Continue working on Android, payments and lots of plumbing
???? Fixed bugs in the second edition after last week’s update
???? Check out Clubhouse HQ for the latest Creator First Program Weds news @ 9:00 PST
???? @anuatluru confirms that he is still watching Survivor
– Clubhouse (@joinClubhouse) May 2, 2021
The fact that Clubhouse does not have an Android application has now become a much bigger hurdle, as competitors have launched their audio tools in all versions of their applications. This could make it much harder for Clubhouse sales to eventually translate for Android users – why would people switch to a new audio social networking app when they can get the same functionality in tools they already know and trust, and within which they already have networked connections?
This could become a crucial issue in the life cycle of the Club hype machine, which used its FOMO factor only for calls to create a significant presence, but may eventually lose entirely due to the same limitation.
With that in mind, Clubhouse needs to work fast to expand quickly, while improving step-by-step detection algorithms and increasing creator incentives to avoid losing their best broadcasters due to these alternative tools.
Which is another element of focus. As you can see in the tweet summary above, Clubhouse is still working on payments, which is another way to encourage its best broadcasters to stay active in the app, in addition to their Creator Accelerator Program, which provides participants with support and a $ 5,000 monthly payment for the period in which they are part of the scheme.
These are the key elements that the Clubhouse needs to correct, which will determine where it goes next.
Will it be able to withstand the fast-growing competition or will the challenge prove too great, and leave Clubhouse as the next Meerkat, an app that grew rapidly and then failed just as quickly, before shutting down completely at just 17 months of age?
It’s still too early to call, but the Clubhouse window seems to be closing. He must soon support him with some great moves.
In addition to this, the Clubhouse is also looking to add:
- New incentives for listeners to follow the club after joining the room and engaging for “a few minutes”
- Improved RSVP flow for individual events, separate from club or speaker monitoring
- A new plugin for profiles that will list upcoming events to better promote participation
These are obviously smaller, yet useful tweaks – and it’s worth noting that Clubhouse has a dedicated, passionate user base that has created strong communities within the app.
Given this, the Clubhouse may still be able to sustain itself and create its own niche.
And again, the next moves will be critical in that regard.