The author’s views are entirely his own (except for the unlikely event of hypnosis) and may not always reflect Mosi’s views.
In May 2020, Google took the step, as they do from time to time, to give SEOs a big change in their algorithms. At Mozi, we’ve taken advantage of this warning and introduced a feature that helps SEOs keep their sites faster.
So today I’m happy to announce a new open beta feature available to all Moz Pro subscribers: our new set of Performance Metrics.
The kit includes a comprehensive analysis of three key Web Vitals metrics (mobile and desktop) that should be part of the Google Page Experience Update next month. It’s part of Mozi’s commitment to technical SEO resources in 2021 with our recently launched version Technical SEO certificateand some more features and content that we’ll be able to share soon.
In this post, I’ll learn about the background of Core Web Vitals and how Mozi’s new tools help identify, track, and resolve page performance issues as they occur. But if you want to jump in eagerly and get started:
Waiting, main web … what now? Is it SEO?
Yes – if you care about organic leaderboards, you need to care about basic web sites and performance metrics in general. As such, it is one of the technical knowledge that must incorporate general SEO knowledge, as well as its predecessors in terms of mobile friendliness and HTTPS. Fortunately, it’s not as scary as it may seem at first.
Here’s a quick summary of next month’s update history:
Since then, Sitespeed has been included in Google’s rankings 2010.
- In May 2020, Google announced that three specific performance metrics are calledMain web sites, ”Would be used explicitly to measure the page experience. They later rejected the effective date May 2021, then again summer 2021. The three new metrics are:
The biggest meaningful color
Cumulative placement shift
First input delay
- To increase your rankings, Google says you need to cross the threshold all three and pass four more basic technical hygiene checks:
This ranking may increase only applies to mobile devices.
The three new Core Web Vitals performance metrics are measured using CrUX (Chrome User Experience) data, which means it’s measured in the browsers of real Chrome users. Interestingly, this is the case probable leaves that do not have enough traffic to reach this threshold will not use any impetus.
As with Google’s previous efforts to design the web (especially with HTTPS and mobile friendliness), so has the initial impact may be minimal. However, past experience shows that it will increase significantly over the next 1-2 years.
So what does Moz do with it?
Our user feedback recommends majority currently receive these key metrics on a regular basis by retrieving URLs one at a time in Google’s Pagespeed Insights tool. It is then difficult to aggregate, sort, filter, prioritize, etc. the data. Alternatively, they can use CrUX data (such as the recently launched Google Search Console report), but this only works if you’re working on pages that already have a lot of traffic and can’t be re-analyzed if necessary. and it is not a verified test. We wanted to provide a tool that combined metrics relevant to SEOs, identified potential improvements, and was able to analyze and track large numbers of pages. Based on this feedback, it was clear that here is an opportunity to address all of these frustrations and, in doing so, improve the daily working lives of SEO practitioners before this summer.
Our initial beta is open to all Moz Pro subscribers and can be found in the left navigation pane of Moz Pro, nested under campaigns Site indexing tool.
We’ve taken the liberty of filling 100 of your main pages with page-by-page performance data for mobile devices and desktops. However, you can also choose from a list of pages to analyze from a variety of sources, such as top-level pages, other indexing pages, or all pages – currently up to 6,000 pages per campaign.
More sources will be available soon, and what you select here will also affect the overview bar chart at the top of the page. You can then refine the pages you analyze by narrowing down the URL text, such as / blog.
What does the beta contain?
Once you’ve selected your batch of URLs to analyze, you’ll see the following table:
This data can be filtered and sorted. In each row, the “Details” drop-down arrow will immediately bring up the suggested corrections for this URL.
When you click the “View Report” button, you’ll see more detailed information for each URL.
Note that we use the entire blocking time as the proxy for the first input delay. Google uses data as mentioned earlier in this post, while for scalability we use Lighthouse Lab data, as you can see in Google Pagespeed Insights and other similar tools. The delay of the first input cannot be measured in this context because the user has no input, but the total blocking time is a good approximation.
These metrics can be expanded to give each metric more context and what is considered good or bad:
Finally, here are some suggested focus areas that can be expanded to provide human-friendly explanations:
Why should I use Performance Metrics Beta?
You may want to:
Identify URLs that are likely to lose their Core Web Vitals rankings
Identify malfunctioning URLs
Report on compliance in bulk and identify the extent of problems
Here’s what to do with each problem
I’m sure Moz Pro is in some ways the easiest way to get this type of data.
To make a quick comparison with the current market situation, follow these steps:
Download CSV files, more data, and continuous improvement
But all this does not mean that we are still quite ready. We were eager to address some of the issues facing SEO before next month’s big distribution, but it’s in beta and the importance of Core Web Vitals SEO is likely to increase gradually for some time, so we’ve already got a lot of improvements planned.
One specific improvement I wanted to challenge is CSV export. For long-term SEO data junk, this is one of my most sought-after features for any tool like Moz. When I first created my Mozi profile in 2013, I listed “endless Excel use cases” as my favorite for SEO. I still have a soft spot to satisfy and combine data with my heart in a living environment. Even if you’re on board the recent Python SEO trend, CSV is still a great way to bring data to this environment.
In addition, we look at features to monitor performance over time, and various UI improvements to ensure that the easiest data is always displayed.
Get started and tell us what you think!
That means it’s a beta, which means it’s half the point to get it yours opinion that should be passed on. To get started, you can here:
Let us know what you’d like to add in the comments below.