Business Video Trends | Learn

Most videos produced by companies are less than two minutes long. according to From recent research Vidyard with Demand measurement.

That report Based on analysis of more than 760,000 videos created by Vidyard customers from January 1, 2020 to December 31, 2020. The researchers also surveyed 302 professionals working for the companies that created the videos.

About 60% of the videos checked were less than 2 minutes long.

Although the proportion of 20-minute videos is only 10%, it has increased by 66% compared to similar analysis conducted in 2019.


The analysis found that if the average viewing time is less than 60 seconds, about 58% of viewers will always watch business-related videos, but if the viewing time exceeds 20 minutes, on average only 24% of viewers will watch the complete video.

Participate in video images of different lengths

The most popular types of videos created by companies are product demonstrations, usage methods, explainers, and webinars.

Video business types have been invested in the chart

The most popular channels for companies to distribute videos are social media and websites.

Channel table using business video content

About the research: That report Based on analysis of more than 760,000 videos created by Vidyard customers from January 1, 2020 to December 31, 2020. The researchers also surveyed 302 professionals working for the companies that created the videos.

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