Bing SEO: Higher optimization awaits you!

SEO plays an important role in the field of digital marketing.

However, when we think of SEO, Google seems to be the first thing. For those who may have forgotten-Google is not the only search engine.

For example, Microsoft’s Bing is the second most commonly used search engine in many countries/regions around the world. According to Statista -Bing occupied 6.5% of the global search market in July 2020.

According to Statistica, the market share of the Bing search engine

Using this number alone is one of the many reasons why Bing is your preferred SEO strategy platform.

Haven’t convinced yet?

according to ComScore, Bing’s Network’s traffic conversion effect is better, and its audience’s online spending is 6.8% higher than that of Google searchers.

No matter where your loyalty is, through this blog post, we will have a deeper understanding of the advantages of using Bing.

Before getting into the SEO aspect, let us get familiar with Bing and what it does to your online business.

Bing knowledge you should know

Since its establishment in 1998, Bing has successfully controlled approximately 40% of the US desktop search market. The main market of search engines is in the United States and other English-speaking countries, and its figures indicate that a large number of people are searching every day.

This brings us to a question-who is using Bing?

Statistics show that a typical Bing user has a high degree of education, has a household income of more than $70,000, and is between 35 and 54 years old. Individuals driven by Bing further spent more time on pages and websites and visited more affiliate links.

In addition, Yahoo is supported by Bing, so if you face the challenge of optimizing Bing, you will kill two birds with one stone.

This brings us to platform SEO, if you don’t know anything about Google optimization, it will be easy to do the same on Bing.

In fact, all you have to do is to remember the nuances between the two and you can start.

Let’s take a look at the main SEO aspects provided by Bing.

The ins and outs of Bing SEO

The best part of optimizing on Bing is that, unlike Google, this search engine is a public book when it comes to sharing its SEO requirements. Therefore, SEOs do not have to play a guessing game, but rather know exactly where they need to put more effort.

For those who don’t want to waste time on Google optimization, the good news is that you won’t.

While optimizing for Bing, you will also optimize for Google to some extent. To achieve this goal, all you need to do is to prioritize before switching new leaves.

Bing webmaster tools

The first step to increase website traffic is to use Bing Webmaster Tools.

The webmaster area allows you to analyze search performance through several key entities:

  • Backlink
  • Keyword research
  • SEO report
  • Website scan

By using the Bing webmaster tools correctly, you will be able to know the exact number of clicks a webpage gets from its search engine. In addition to these, you can also gain insights on popular keywords from the organic search on which your website ranks.

Likewise, you will gain insights about domains, referral pages, and anchor text.

Last but not least, the site scanning feature can crawl your site and analyze it for common technical SEO issues.

Bing Webmaster Tools is indeed an incredible feature, it can make your SEO smooth.

Bing ranking tracking

Although Bing Webmaster Tools is a great tool, it has its limitations. However, a good ranking tracker can fill these gaps.

For example, if you want to use it as a ranking tracking tool, you may find the ranking data confusing. The reason is that it does not show you the daily ranking.

Instead, the average position is displayed. The average position is confusing because it is based on the average position during the time period you are viewing and the average of all the queries displayed.

For example, this means that if you are viewing a 7-day time period, the average position will be different from when you are viewing a 3-month time period. This makes it difficult to understand your ranking.

You can easily solve this problem with a position tracker.

For example, when setting up a campaign in Rank Ranger, you can choose which search engine you want to track.

If you track Bing, you will get accurate ranking data comparing daily, weekly and monthly data.

To do this, go to your campaign settings and click on the “Search Engines” tab.

Rank Ranger search engine tracking

After understanding your SEO position, let us move on and go local.

Local optimization

Local optimization is very important for overall SEO results.

Bing Places provides local search results to its users, so listing your business on the platform should be a priority, especially if you want to stay ahead of the game.

For Bing Places, reviews play an important role in getting attention to your business. It is worth mentioning that the platform also displays comments from third-party websites.

Using Bing Places is an effective start to enhance SEO.

Content is king

When I say content is important, I mean unique, authoritative and meaningful content.

Copying your content will not help SEO, and if you put too many ads to keep redirecting users-successful indexing on Bing will be a far-fetched concept.

Make sure that the content you want to publish is of high value and can attract readers. When quoting, please make sure to mention the source and author, so that the content has more authority and trust.

Structure and format are another thing you should pay special attention to. The ideal blog post is about 2000 words long-enough for you to introduce the much-needed personality to produce a great SEO.

Efforts don’t stop there, so let us continue to further optimize and use backlinks.


In terms of links, it is very similar to content creation-quality is of the essence.

If your site has links from the following sites, you may be in trouble Irrelevant or spam sites, The same applies to paid links.

Instead of these two, emphasize anchor text, which contains densely set keywords.

Bing also appreciates having a large number of links-as long as they come from trusted websites.

This raises the question-which websites are authoritative to Bing?

Links from sites that are marked as natural (such as .edu, .org, and .gov domains) will help your site be better indexed. In addition, getting links on older sites is an effective strategy because Bings believes that the age of the domain is both trustworthy and authoritative.

Finally, attracting traffic from social media promotion is crucial for Bing SEO, but before we delve further, let’s focus on another major factor-on-page SEO.

On-page SEO

The most important information you should know about Bing SEO is: Prioritize content Exactly match the following keywords:

  • Page title; up to 60 characters
  • Meta description; up to 150 characters reserved
  • Web content

Another aspect that can be done Help your page search engine optimization Use keywords in the title, subtitles, URL tags, and the first paragraph of the content.

In addition, you should be aware that Bing will also prioritize domains with exact keyword matches. This does not mean that you should change or adapt your domain based on this fact, but keep in mind a more comprehensive SEO project.

The influence of social media

Girl looking at a smartphone

Bing has always been open to the importance of social media links in SEO.

Search engines will use social media links to index websites, and these links can bring valuable traffic. The same rules apply to social media, and Bing’s links are authoritative and trustworthy.

Another point on the SEO to-do list should be to earn likes, shares and tweets, especially if you want your website to move on the page.

Don’t worry, this strategy is not as time-consuming as you might think.

Today, there are countless tools to listen to and help you find conversations relevant to your business. Always remember that your social image should be consistent with your target audience. So, make sure that your social media profile attracts the right audience.

Finally, it is wise to also provide meaningful content to social media-otherwise, irrelevant content will not provide you with the desired results.

Mobile optimization

According to WebFX, People spend 70% of their time on smartphones, and 52.2% of all website traffic comes from mobile phones.

Therefore, in Bing SEO, adapting your website and making it suitable for mobile devices plays a vital role.

Search engines can read whether your website is open to mobile users, but it is important to avoid moving specific URLs. Instead, you can use the same URL for desktop and mobile applications.

Understanding the power of entities

Nowadays, visual search is booming, especially in SEO games.

There is no doubt that Bing has become a leader in this field by virtue of its unique function-entity understanding.

Search engines can understand what you search for and display images based on search results. Most importantly, Bing uses high-quality images as part of its algorithm.

In addition to images, search engines can also accurately crawl audio, video and Flash websites. Although it is not recommended to only use Flash websites, it is best to only focus on the quality of the remaining multimedia content.

That being said, adding high-quality content can greatly help you improve your site’s rating and relevance.

Why do we need soldiers?

Most websites are optimized through Google, and other search engines are completely ignored.

Therefore, search engines like Bing will become a highly competitive environment and perform well in the same market.

Bing’s demographics are more mature and allow users to spend more money on larger search results. Therefore, if you are doing business online, then you may want to use it as a search engine.

Of course, we cannot avoid the fact that a typical Bing user is more likely to bring in more traffic and provide more value to your content.

In terms of time, reliable optimization can be performed without spending a lot of time. Thanks to Bing’s policies and open dialogue about SEO requirements, you will gain an advantage.

Although optimizing for Google is very important, its goal is Bing, but Bing will provide opportunities for all online business models-a fuss compared to its competitors.

About the author

Liraz Postan

Liraz is an international SEO and content expert who can help brands and publishers develop through search engines. She is the former SEO and content director of Outbrain and has worked in the gaming, B2C and B2B industries for more than ten years.

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