Availability zone for marketing calendar (5 ready-to-use templates)

Starting a business or working in an organization can be busy and fast-paced. If you are the person in charge of marketing and attracting customers to your website for conversion and sales, then this can be overwhelming. One of the best tools you can use is the marketing calendar.

Your marketing calendar can help you track the process of collecting, analyzing and presenting good data because Good market research Already done. You also need a calendar to show when to generate content, start the next campaign, and when to view results.

To help you get started, we will explore how marketing calendars work and why you need one and five templates that can be used to build your own templates.

The marketing calendar is not only an intuitive representation of future marketing activities, but also a hub. Everyone in the marketing process can sign in at the center to track their responsibilities and the progress of any project.

You can use a printed calendar, draw on a whiteboard, or choose an electronic alternative so that people can access it remotely to update or add ideas when needed.

You can think of your marketing calendar as a guide for the coming months or the coming year. The calendar provides an overview of the strategy, which you can modify if necessary. Once completed, you will have more time to implement strategies in a way that is effective for your team and customers.

The marketing calendar ensures that your marketing budget, ideas and processes will not be forgotten.

Arranging tasks for you can help you delegate, plan your day and complete your work. Marketing calendars are also a great way to show others what is happening now and plans for the future.

Questions that your marketing calendar can answer include:

  • Are there seasonal marketing activities?
  • Is there a marketing plan near holidays such as Christmas or Valentine’s Day?
  • Do you have sales-based marketing activities, such as Black Friday?
  • Do you want to focus on novel holidays or national holidays?
  • Do you know about company announcements that need to be marketed or PR around it?

Your due date may be the most important reason for having a marketing calendar. You can see how your marketing activities are carried out and who is responsible for its stages.

The functionality of the marketing calendar is very similar to the regular calendar, because you can enter important dates (such as birthdays and anniversaries), schedule events and plan meetings, just like a normal calendar. However, the focus of the calendar is on market research and marketing activities.

There are many types of marketing calendars, which we will discuss in depth later. The purpose of the calendar may reflect how you use it. The uses of the marketing calendar include:

  • You can plan daily social media updates.
  • You can develop a 6-week marketing strategy.
  • You can enter the anniversary of the company or your field to celebrate.
  • Possibility to implement blog posts for the next 12 months.
  • You can add birthdays to your calendar.

After determining the purpose of the calendar and adding dates, action items, etc., you can check in at the beginning of each month or week.

E.g:

  • You will see an article about how Semrush can help you with SEO. Do you know that some people in the marketing industry can interview? You can call them and arrange for them to meet and chat within two weeks for an hour. You add the interview to the calendar to remind you about the interview and share your whereabouts with the team.
  • In preparation for the interview, you arrange time for research and ask some questions. After the interview, you arrange some time to transpose the audio and take notes for the article.
  • You set a completion date for the first draft, and assigned you a person for Beta reading and certification. This other person must accept this calendar invitation, so all invitations have been recorded on the board.
  • The day before the Beta reading, the person called for sick leave and nominated others for Beta reading. Calendar update.

You will see how having a central reference point and timetable can work well for your organization.

Some basic items are needed in the marketing calendar to ensure that your marketing goals remain visible:

  • Item name: The naming convention should not be too complicated. People need to know what you are talking about without looking for it. You can even use the name to add color to the code to make it eye-catching and easy to find on the calendar.
  • team member: Who is in charge of this project? Even if you have a marketing department, each project has its own team. If there are multiple projects, you can see who is in multiple teams and determine if there is too much work.
  • Date the project went live: This has prepared a goal for you. The deadline also lets you know when to track and evaluate campaign analysis.
  • Task to be completed: List them and give a timetable for completing them. All tasks, no matter how small, need to be listed.
  • Who is in charge of this work: Assign responsibility for certain tasks. This can help you track the workload and completion time of your team, and team members can help each other.
  • Description of the effect of the event: It’s a good idea to keep reports and annotations in the campaign associated with your calendar. You can review old campaigns and judge the value of the project.

You can use the calendar in many ways, and you can use many calendar templates. We have compiled 5 of the best marketing calendars to use, and provided downloadable templates to help you get started and make things easier.

The marketing calendar can provide a high-level view of the marketing strategy for the next month, quarter or year. It includes any type of marketing you are performing, whether it is social media, digital marketing, content marketing, etc.

It will also track any market research you are doing, including presentations and results.

Use this calendar to break down the project into manageable steps to keep track of what is on your cutting board and what is next.

Unlike the marketing calendar, the marketing event calendar focuses on a single event. You will only use this calendar to keep track of the tasks and team members required for a specific campaign.

A narrow focus can provide better detail-you can plan from research before the campaign to analysis after the campaign.

You can only focus on the media channels of a project, which can reduce the hectic degree of project management. Focus on one project and avoid distracting yourself by doing multiple projects on one calendar.

If you are running a subscription or EDM campaign, this type of calendar can help you. You can use this calendar to schedule when emails are sent. You can also include your target email list and the stage they are in.

This type of calendar also helps remind you to send emails about special offers or news updates to your list.

The editorial calendar is best for planning blog posts and other editorial content.

Regularly updating your website with SEO-rich content is a guaranteed way to improve Google’s ranking, but you need to be consistent. The editing calendar can plan what to create and when to publish it.

Editing content can include:

  • Blog post
  • information chart
  • Convention report
  • News and views
  • white paper

Different types of editing content require different time and skills to execute. The calendar can show how much time is needed. A white paper containing research and interviews may take longer than a 1,000-word blog post. These considerations must be considered and reflected in your editorial content calendar.

If you need some tips on how to start blogging, check out our guide on the following How to blog postal.

With all social media channels available today, it is a good idea to have a separate social media calendar.

Your calendar needs to be divided into channels used. If you are using Facebook, Instagram, and Twitter, each social media channel requires a separate calendar section. Color coding the channels can also help.

With all social media channels available today, it is a good idea to have a separate social media calendar.

Your calendar needs to be divided into channels used. If you are using Facebook, Instagram, and Twitter, each social media channel requires a separate calendar section. Color coding the channels can also help.

The content you post and the frequency of execution are unique to each channel, but you still need to benefit your brand.

This is why the social media marketing calendar is so powerful. You can run posts for different channels at different times. Using certain tools, you can directly post directly to your social media channels.

Now, you think it is a good idea to have a marketing calendar. An important question to consider is whether to use a printed calendar or a digital calendar.

Although both have their advantages and disadvantages, both can work for you. Here are some differences to consider:

Writing your thoughts on paper can be a fascinating visual experience. Different media can be used for offline calendars. For example, you can see a large pile of paper on the wall, which can be seen throughout the office.

Or, you can print and fill in the pdf calendar as needed, and save it only where the team can see it. Make a copy and hand it over to someone else without any of the same application or online access.

Some people can work better with pen and paper. There is no chance of software crash or damage, taking notes is as easy as writing on a calendar.

advantage

Disadvantage

Hand-held files, no special application required

Unable to update team member’s calendar

Use pen and paper to connect

Lack of integration with other applications

No accidental changes or updates

Things that need to be carried with you may be forgotten.

Online calendars can be more accessible, shareable, and have more attachments. You can share a document with team members, and they can access the document from anywhere with the Internet.

The online calendar options you can use include Google Docs or Google Sheets, or you can use an online Excel spreadsheet. If you can design professional software and applications for your company, you can also use these software and applications at any time.

If you want, you can print the calendar and take it offline, with all the advantages mentioned above.

advantage

Disadvantage

Easy to access online

Need permission or software to access

Can interact with other applications for a more complete user experience

The learning curve may be steep, or training may be required

Can print out a hardcopy version of the calendar

If you don’t have online access, you may not be able to access your calendar.

The customization of the calendar can be changed

Certain services may require payment

When you have a calendar that can meet your marketing needs, your business will go smoothly.

If you are an individual businessman or run your own business, a well-structured calendar can inspire you, help you complete tasks on time, improve SEO through regular content updates, and boost sales through consistent marketing.

If you work for a marketing team, then a good calendar will clearly show the assignment, due date, and due time of tasks, so your team will remain accountable on the same page.

A good marketing calendar can inspire more ideas based on the ideas you already have. If there is a better time of the year to run the campaign, it can also help retarget the campaign.

Ultimately, an excellent marketing calendar will become an important part of a well-functioning marketing machine. It makes work easier and gives team members the right to know their role, put forward ideas, track their efforts, and so on.

With the rapid development of the online world and media consumption, it is easy for people to worry about what to say, when to go public and how to share your information. Organizing this information properly can help reduce stress and provide you with a powerful advantage.

Although it may take some time and knowledge to set up and run, it is definitely worth your benefit.

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