Link building It is an important part of SEO. In fact, this is one of the most important factors that search engines must consider when determining rankings.
Whether you are developing a new link building strategy or revising your current strategy, it is important to understand the current situation.That is a Backlink strategy Play a role.
Let us introduce what backlink analysis looks like and the tools needed to perform backlink analysis.
What is backlink analysis?
Backlink analysis is a comprehensive review of website backlinks to analyze the site’s performance and identify issues that may affect its search engine rankings.
Backlink analysis is like Search Engine Optimization Go to the doctor’s version. You should do this regularly to make sure everything is in order, but you should also do it when you find a problem.
Completing this process is one of the best ways to understand the health of your website and understand what factors contribute to its ranking. Perhaps you have noticed a sharp drop in your ranking, or you have not seen the expected progress at all.
Backlink analysis will also show you how your website competes with competitors. You will learn about the strategies used by competitors and the strategies that can be implemented in your own processes.
Finally, this is an opportunity to discover new growth opportunities that you have not yet explored.
How to perform backlink analysis
- Select the site you want to analyze.
- Choose an audit tool.
- Quick overview.
- Analyze the details.
- See what the competition is doing.
1. Select the site to be analyzed.
Obviously, you will want to analyze your own website, but at the same time you also want to narrow down the competitor’s website to be reviewed.
You may already have some ideas, but if not, you will need to choose the following sites:
- Provide similar products or services.
- Currently, your target keyword ranks higher than yours.
2. Choose an audit tool.
Although you can perform manual backlink reviews, it may be more effective to use a backlink tool that already has the key features you need.
There are several backlink checker tools with different prices and functions.You will usually be in a SEO tools, Such as Majestic and SEMrush.
Need help looking for backlink analysis tools?Found some suggestions Here.
3. Quickly browse.
After choosing an audit tool, it’s time to start the analysis.
Enter your domain name in the search bar and view the results.
You will start with a lot of data. To quickly understand the performance of your website, please pay attention to the following indicators:
- Total number of backlinks: The total number of links to the site. For example, if website A writes a blog post and hyperlinks to a page on website B, then this is a backlink. If this number is very low, it may be the cause of poor page ranking.
- Referral domain: The total number of sites pointing to your site. Site A that points to site B is counted as a referral domain. Sorting these domains by authority can tell you how important these pages are to your ranking and provide you with ideas for future expansion.
- Popular link pages: The page with the most backlinks on the site. This can indicate the type of content that is most suitable for link building.
Repeat this step with your competitors to set a benchmark and understand your whereabouts. Depending on the tool you use, you may be able to compare these metrics on the same page without moving back and forth.
4. Analyze the details.
Now is the time to dive into the details and look at the metrics that can answer the “why”.
First look at your anchor text. These anchor texts are the words used to hyperlink your web pages. This is a great way to identify spam backlinks, which can damage your rankings.
If you are not sure how to determine whether the referring domain is spam, check to see if the anchor text is related to the content on your website. If it looks like a spam part of an email and contains vulgar language, it may be spam.
After recognizing these links, you can contact the website to request their removal. This is a vision, but it may work in some cases. Rejecting these links is a more realistic option. It basically tells Google to ignore these backlinks.
Speaking of spam, you also need to check the distribution of country code top-level domains (ccTLDs). The ccTLD is the last part of the URL, and it specifies the country from which it comes.
This is another way to identify sites that may be the source of your negative SEO (ie, malicious behavior means a negative impact on your ranking).
For example, if your website gets a lot of traffic from Haiti, seeing a lot of .ht backlinks will not be a red flag. However, if you start to notice links such as .cn or other unfamiliar TLDs, you may need to understand this more deeply.
Next step: the link is broken or lost. It is important to identify missing or missing links because you missed the “link juice”, which is the potential to rank higher from backlinks. In addition, it will make your website more difficult to crawl.
How do you solve it? There are several ways to do this:
- Reach the referring domain and ask for it to be repaired.
- Redirect the broken page to a new page on your website.
- Redirect broken pages to other pages with similar content on your website.
5. Look at what your competitors are doing.
As you delve into your field, make sure to compare your findings with your competitors.
For example, look at referring domains that rank higher than your website. If there is little overlap between your list and its list, you can point you in the direction of the domain you want to target.
It is also helpful to compare your backlink acquisition rate with your competitors. Are they growing faster than you? It may highlight another part worth investigating.
Popular backlink analysis tools
Google Search Console is a free tool for initial backlink checking. You can view top ranking metrics, such as total links and referring domains.
The disadvantage of this platform is that you cannot compare your website with your competitors. However, this is a good place to start a comprehensive understanding of your website’s performance.
Ahrefs is an SEO tool with a wide range of features that can help companies optimize their websites.
The backlink checker is easily accessible via the “Site Explorer” and allows you to quickly export data for further analysis. You can also visit the sections in the left column to explore each backlink function in more depth.
Ahrefs is a paid tool, with agent-level features starting at $82/month and a maximum of $832/month. You can also try it free for 7 days at a price of $7.
SEMrush is another top SEO tool with a backlink tracker available to subscribers.
You can easily compare the report with three competitors at once and use graphs to visualize the data.
To understand how it works, SEMrush allows free users to make 10 requests per day. Although you can only see this feature to a limited extent, you can understand the functionality of the dashboard.
To gain full access, you must obtain a subscription. The price starts at US$99 per month and the maximum is US$449.
Moz is one of the top backlink tools on the market.
The dashboard gives you easy access to quick downloads so you can focus on the key areas of interest.
The “Spam Score” feature gives you insight into which links may harm your SEO efforts And how to reduce them. Another prominent feature on this site is the “Discovered and Lost” section, which shows you link domains that were acquired or lost within a certain date range.
You can try Moz for 30 days for free, or you can subscribe to one of its monthly packages, starting at $79.
Backlink analysis is an important part of your SEO strategy and will require continuous maintenance. However, once you know what to look for, it will be an easy process.