Do you want to get the amount of clicks that can be converted?It’s important to revisit the current keyword strategy and review Pain point SEO.
For marketers, sometimes pain points are not as direct as severe migraines or bad hips exacerbated by the weather.
In this article, we will describe what you can do to ensure that you create more channel posts with higher conversion rates, focusing on customer pain points.And show you how to attract traffic from content from pain point marketing Back to your store.
Today, we will take a deeper look at the pain points of our customers, especially how to create SEO-driven content for these buyer keywords.
We will also study an amazing case study, result By marketing yourself as essential
What are customer pain points?
Real or perceivable pain points define customer concerns that they have consciously undertaken and are actively seeking solutions.
Like any problem, the pain points of customers may be diverse, or in some cases, potential customers may not even know the pain points they encounter.
Subsequently, Pain Point Marketing will focus on these issues and promote your products or services with unique solutions.
In theory, it is through customer pain points that you can discover potential potential customers and map your content to your buyer journey.
To find them, you need to ask:
These are the four main pain points.
- Financial pain points—Your potential customers are worried about the product, solution, or current provider’s pricing, and may want alternative products to provide them with lower costs.
- Convenient pain points-Potential customers may be looking for improved internal processes or outsourcing options, for example, by not assigning potential customers to sales representatives to cultivate potential customers with lower priority.
- Productivity pain points—In this case, potential customers are looking for more efficient and time-saving solutions.
- Support pain pointsTherefore, potential customers will seek better response and assurance at the decisive moments of the customer journey or supporting after-sales.
In the beginning, it’s best to weigh the pain points of your solution in the marketing category.
By looking at these pain point categories, you can consider how to position the company or product as a solution and highlight the key points.
Suppose your target audience is stuck in a support pain point. This means that he or she is already familiar with the service, instead of selling its proceeds to them, it is better to talk about the 24/7 support or continuous updates provided by the product.
However, as a marketer or blogger, you have to work harder because most potential customers’ concerns are layered and complex.
How do you identify customer pain points?
Now that you know what the pain points are, then you need to piece together a way to clearly identify the pain points.
Even if most of your potential customers are dealing with matching pain points or almost the same pain points, the stimulus of these pain points appears to be as scattered as your customer base on the surface.
Therefore, qualitative research is a key aspect to distinguish customer pain points.
- Analyze your current customers and view social media platforms
- Assume the buyer’s point of view and outline the customer’s journey
- Conduct qualitative customer and sales market research
Usually, you might come up with ideas about customer pain points, but then realize that alerts about goods, services, or websites prevent you from discovering any real problems.
Therefore, choose appropriate open-ended questions, encourage answers and organize customer feedback.
Sample questions to ask customers in research
- “What makes you frustrated…?”
- “There is a chance to change the arrangements for…. What will it be?
- “What do you think… is the most challenging part?”
- “Where do you think we can do better?
- “Are you worried…?”
- “Suppose you want to provide advice to management, what is the first thing you want to make?”
Well, some queries seem to attract negative feedback, so single out the questions you think should apply! Likewise, you can use these probes as part of a broader investigation in a more active environment.
Once you start getting feedback, watch for trends. If at least 30-40% of the interviewees admit to an urgent problem, it is likely that you have identified a pain point.
In some cases, customer pain points may not be so worrying. It may be that they are just needed.
Therefore, researching and investigating customer behavior can support your company’s SEO strategy.
Although today is a household name, Fabretz It went through a difficult run-in before becoming a leading brand. So, how did Febreze achieve this feat after becoming a potentially failed P&G product?
After achieving below-average results in their promotional activities, three things will lead to a complete turnaround of fate. The first is the wise observation and discovery, the second is the active pain point marketing research, and the last is the overall reshaping of its marketing strategy.
In the long run, customers will eventually enjoy the “feel good” factor, which is missing in the early stages.
Understanding specific customer needs for your product or service is the key to successful product or service adoption Top-down content planning method.
Will your prospective customers respond to marketing content so that they feel appreciated or important? Customers need products or services that make them feel different.
In addition, your SEO strategy should respond to customer feedback and provide them with guarantees in the event of any problems.
The pain point of digital marketing SEO strategy can support your work, make you more sensitive to customer concerns, and provide you with a means of assurance.
In this process, it is necessary to understand the language of potential customers, especially when they are discussing issues. Also, determine the keywords they use: the money keyword.
Use keyword research tools (such as Google Keyword Planner or LSIGraph) to find these pain point marketing keywords.
A step-by-step guide to keyword research
It’s interesting how we often fall into the trap of using the most common keywords with the highest traffic.
Yes, if we rank these keywords, they are a good self-improvement to your traffic, but this traffic is usually the person at the top of the funnel.
Find keyword ideas—When doing keyword research, please think about a topic, idea or main keyword first, otherwise it is also called “seed”. Usually, seeds come from industry knowledge or are related to the products or services you provide.
Search keyword volume—When evaluating the relevance of specific keywords to be used in your content, you may find that most keywords have very different search volumes. First, identify the variations of your specific keywords, which are very popular among searchers.
Determine search intent-Determine what the searcher intends to find. In the process, optimize your content to fit the user’s desired results.
Use keyword silos-Worry about the organization of the content on the page? Instead of putting everything on one blog, you can help searchers navigate to supplementary pages by providing support links within the page.
Use BiQ’s keyword intelligence
We may be just bragging, but you can use BiQ’s keyword intelligence to do more.
In addition to the above features, you can also easily use BiQ to find ranking content and search for excerpts you should locate, all of which are done on a platform that closes all other tags that make your website troubled.
Competitor analysis can help you find keywords and potential customers
In addition to understanding customers, you also need to be aware of the pain points and keywords of your company’s competitors.
Aiming to gain an advantage over competitors? Use the following perspectives, especially if customers are actively looking for alternatives:
- Compare positions
- List of best products or services
- Product alternatives
- Articles on pricing
Target these keywords and create relevant content
If customer pain points are the foundation of your business, you should use them to inform your product and content marketing process.
Because customer pain point marketing is closely related to search intent, it will have a significant impact on the overall performance of the content you create, which has the potential to improve the customer experience and increase the overall conversion rate.
Solve customer pain point marketing by mapping these problems in the customer journey. Next, build content and SEO strategies within the framework of applicable keywords. Finally, carry out strategic propaganda.
Therefore, any method that can solve your customers’ worries should become the focus of your pain point marketing strategy. Not only design blog posts, but also design podcasts, webinars, e-books, case studies, videos, etc. to help inspire your customers.
Most importantly, always position your company as a potential solution.
Reminder: first target long tail keywords
Generally, the greater the search volume, the higher the competition and investment required to successfully rank organically. Although ranking keywords with a large number of search keywords may seem attractive, these terms only form part of the overall search performed on the Web.
In fact, certain keywords with obvious appeal often describe ambiguous intent. And by targeting such phrases, you might even risk attracting potential customers to a website whose goals do not match the goals you provide on the page.
Optimize existing content to solve pain points
If you use Google Analytics, have you noticed any patterns? It can be said that a large part of your blog traffic actually comes from a few selected blog posts, right?
Well, every content you create is different from the other. But obviously, some people will be earners through and through. Usually, the latter group addresses customer pain points.
Check whether your high-level blog post actually achieves this pain point goal, not just information, and whether it links to closed content. Or just provide information, and if so, it’s time to optimize it.
Do not Gain no pain
Our solutions will never exist in a vacuum, they are created as answers to help customers solve problems.
So, why is our content marketing different? Concentrating on driving traffic for no reason is ineffective.
Adjust your SEO and content marketing integration to solve customer pain points. Because ultimately this can help you match your content with search intent, leading to a better user experience and better conversions. Associate your product with your content as a solution to customer problems.
Start your pain point SEO strategy now and tell us in the comments below whether it is useful for you.
Update time: April 30, 2021