75 theme line ideas that will delight your subscribers

The topic line is a first impression. Put your best foot forward. Here are 75 topic ideas to help you improve your open bids.

They say don’t judge by email address, but let’s be honest: we always keep an eye on the best of the best. After all, the subject line is the first impression your message makes to your recipients, and it can help you improve openings and clicks.

For a seemingly short line of text, this is a lot of pressure.

While the secret to the perfect subject line is no secret, there are a few words and phrases that will help you pay more attention to your emails.

Create a sense of urgency in your subject line

Attracting people to your email address can be difficult. It takes a lot to get more openings and clicks. Creating urgency is one of those things that can have a big impact on whether or not your email is read.

Here are some examples to get you started:

1. In stock back, so that don’t miss it

2. It’s yours *last chance* to buy our sales

3. Tick, finger! 30% discount ends soon!

4. Goes once, goes twice …

5. Members receive the first dibs.

6. Us could not wait Friday!

7. If it is gone, it is lost.

8. Maybe you want to hurry up

9. A little (only for a limited time)

10. Available Only 24 hours

Related: Your guide to writing the world’s best email subject lines

Be a strong call to action

When it comes to opening your emails, experience verbs (such as “mark” and “love”) work better than functional verbs (such as “spend” and “grab”). This is not to say that these words do not work – in fact, everything is related to context.

All you can agree with is that if you don’t ask, the subscribers will do nothing. So try throwing some of these high-performance words into the next line of topics:

11. Celebrate with savings!

12. act now save friends and family!

13. 3 necessary do-it-yourself frame cage Try it now

14. Trust me, you need it

15. Send some. hang a little.

16. Don’t let them get rid of

Related: Get higher open prices for the top 22 email subject lines

Be personal

Personalization. If done right, it’s awesome! What if it’s done wrong? It can be frontier creepy. Here are some examples of how to do it right:

17. Sest you need it …

18. Join me for a brand Olivia?

19. You deserve a treat

20. Special delivery Olivia

21. Jeans you not yet)

22. It is time for your next visit

Related: The six most common topic error avoidances

Repeat yourself

Being redundant pays off, especially when it comes to your topic. This is because it pleases you, the sender. And being at the forefront helps build trust that can lead to more sales. It’s a win-win!

Try adding your name or business name to the subject line, à la these trademarks:

23. New and exclusive Kaufmann Mercantile

24. The Madewell indispensable

25. Did anyone say something new More glossy?

26. The Gigantic Weekly newsletter

27. New and exclusive Sephora

Related: How long should the email line be?

We don’t want to brag, but …

Let’s make fun of it, we totally do. And because adding key superflues to the subject line will help strengthen the key message and make it more effective.

Just look at these sample topics to see what I mean:

28. new favourite dress, hands down

29. Here is a special sweet, just for you!

30. It is Large, huge, gigantic, amazing, unbelievable

31. Us at the latest styles have just arrived

32. The PERFECT Facebook advertising

33. The best from the blog

34. Small luxury at a great price

Ask a question

A question is a great way to arouse curiosity about your email address, but this type of question is important. Yes or no, questions work better than open-ended questions. And don’t forget the sentiment: issues with a negative association (such as not or can’t) are the worst.

35. What Do you think

36. Do do you like prizes

37. Saab do you keep a secret?

38. How could you put it on top?

39. Today is the day! What you in?

40. The best gift ever?

41. Details, please! Did do you like your purchase

Punctuation and uppercase letters count

Punctuation can completely change the tone of a subject line with a single simple character. And it can affect how your subscribers respond to your message. Even the absence of punctuation can change the nature of your topic by keeping things random.

Capital letters have the same effect. Take notes.

42. MAJOR announcement!

43. 30% off sales (!)

44. * permission to boast *

45. It’s time for gifts again


47. wmelt

48. attentive! only today

49. And the winner goes

50. NEW

51. Flash. Discount. Warning.

Give a run?

People love free stuff. To maximize openings and clicks, make your gift clear in your subject line right away.

52. Your chance to win, inside!

53. Do you want to win $ 100?

54. We are give away $ 50 credit. Find out how to win

55. Don’t give up! Cozy home care package

56. I give up 5 awards today – don’t miss out!

57. What can you win today?

58. You could beat it… seriously …

A warm welcome goes a long way

In addition to subscribers, new subscribers will not only wait soon (or immediately) after joining your email list, but they will also want until. Welcome your new subscribers a welcome e-mail. They will never deal with you more than a moment after you sign up – so take advantage of it.

59. Welcome Don’t pere ✈️

60. You’re in! Let’s start now …

61. Everything is ready save!

62. Welcome ___!

63. Kelly, to thank you for joining, here’s a gift just for you

Follow the subject lines of emails

Keep track of subscribers who recently bought from you – or those who didn’t. You never know why someone might miss your message. Maybe they were busy or didn’t get their first line of attention.

Not everything is gone. Signs are a great way to try again – especially if you do automate your email campaigns.

64. Did you miss out?

65. please look over your recent purchase

66. Do you have any questions? We have the answers!

67. I hold my promise

68. Do you want to your $ 20 credit?

69. Do you want to share? Get $ 20 off.

Thanks for the subject lines of the emails

Saying “thank you” goes a long way. Show your gratitude and thanks for your customers by simply sending an email as a thank you. You can even throw in a special offer as a thank you gift if you want them to feel especially special.

70. This sale is our way of saying THANK YOU!

71. Like us thanks: You get a 30% discount

72. It is our turn to give thanks ?

73. Thank you to shop with us

74. How do we say THANK YOU

75. Us thanks to treat

Try these subject lines yourself

We are big proponents of trying tricks and tactics to see what works best. Although you can’t predict the results by looking at how the previous topic rows worked, you can use them as a basis for future iteration.

Try adding some of these words and phrases to your next series of topics and see your open prices soar.Now that you’ve seen 75 open worthy subject lines, learn how to write better emails our free course and guide!

Additional reporting by Olivia Dello Buono

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