Pinterest is undeniably a powerful way to reach and convert new audiences.
If you don’t believe me, consider this: the platform is over 250 million users. And about 90% of these Pinterest users say they are watching content online for purchasing decisions.
But standing out on Pinterest versus using Pinterest as a strong distribution channel are two different things.
If you’re starting to get more followers in your Pinterest account, you may want to consider how you can use these followers to turn into real sales leads and customers for your business.
Here are some creative strategies for turning followers on your Pinterest site into traffic to your website and social channels.
6 creative strategies for getting traffic from Pinterest
- Create whiteboards with relevant keywords.
- Use rich pins to keep your Pinterest content up to date.
- Confirm consistently and often.
- Optimize your pins and boards for searching.
- Create pinch images and use them to link to the original content of your website or social networking sites.
- Follow similar brands for content inspiration and opportunities to re-verify images that match your brand.
1. Create whiteboards with relevant keywords.
A whiteboard – or an organized set of associated pins to facilitate this – is a necessary component of a good Pinterest experience.
For example, Schedule, with nearly 17,000 followers on Pinterest, has broken its pins into boards titled “Content Marketing,” “Social Media Marketing,” “Marketing Inspiration,” and more:
It’s easier for new followers to find the pins they’re looking for using these broader categories, so it’s a good idea to use popular keywords when creating your whiteboards, as CoSchedule did.
In addition, these keyword-optimized whiteboards can help make your Pinterest content more searchable by search engines when someone searches for related keywords – especially on Google Image Search, as Pinterest is primarily a visual channel:
As shown above, the Google Image Search page displays two images for Pinterest’s search term “Best Marketing Statistics.” Next to it creation of tables The keywords you’re looking for are more likely to reach users both with Pinterest turned on and off.
2. Use Rich Pins to keep your Pinterest content up to date.
Simply put, rich pins can sync with your website to ensure that your content is Pinterest up to date when you make changes to those pages on your site.
There may be a few reasons to use rich pins. When you post your products to Pinterest, product-rich pins ensure availability and pricing are automatically updated as these factors change on your store site.
Instead of posting recipes, you can add more information — including serving size, dietary preferences, and ratings — to recipes pinned to your site to make them easier to find.
Finally, article-rich pins add article titles, headlines, descriptions, and additional author information to your Pinterest site when you submit an article.
These little details help keep your Pinterest content up to date whenever users find it. Especially if you want to increase sales of Pinterest products, it is important to use product-rich pins so that people will not be disappointed if they find that the price or other information is different between Pinterest and your product pages.
3. Confirm consistently and often.
If you don’t regularly approve content on the platform, you can’t expect a lot of traffic from Pinterest. Pinterest, like any social network, requires dedicated and long-term work to see results.
You wouldn’t expect to write a single blog post on your website and see a large and steady flow of traffic – and the same goes for Pinterest.
In addition, as you grow your followers, you want to provide quality and engaging content to increase brand loyalty and hold active followers on your page. By regularly confirming, you increase the likelihood of turning these followers into fans of your brand, which will eventually drive them from Pinterest to your website or social pages.
4. Optimize your search for pins and boards.
By its very nature, Pinterest is essentially its own visual search engine. And like other search engines, keyword-optimized content works best online.
In addition, optimizing your Pinterest profile with keywords will increase your chances of ranking organically other search engines and drive traffic from search engines like Google to your Pinterest site.
To optimize your Pinterest page, consider including brand-related keywords in your resume and profile, pin descriptions, whiteboard titles, whiteboard descriptions, and even the bottom text of the image posted by Pinterest.
This can help your images appear in Google’s image search results and improve your chances of ranking Pinterest for your proposed keywords.
5. Create pin-worth images and use those images to link to the original content of your website or social networking sites.
One of the easiest ways to drive traffic back to your website is to create unique original content for a special Pinterest and then use its pin to link to your website or blog post.
For example, consider infographic belowI found on Pinterest while searching for “best social media platforms”:
It is good for Pinterest to create a unique value with its own images. In this case, I find my answer to the “best social media platforms” by looking at the infographics themselves without ever leaving Pinterest – which gives a better user experience.
However, if I’ve found unique value in the content, I could click on the brand’s website to learn more about their business or see additional content. When I click on the digichef URL, I’m taken the original infographic page on the company’s website:
You can try a similar approach to your Pinterest strategy. Think about how you can create unique, stand-alone content that works well with Pinterest. Alternatively, you can post to Pinterest with infographics or other visual assets already created for your brand by adding a link to your site.
6. Follow similar trademarks for content inspiration and opportunities to re-validate your branded images.
When using a printer, each recordable pin does not have to be original branded content. Instead, one easy way to increase engagement is to attach images that match your brand to share with your followers.
In addition, tracking other brands can increase your own Pinterest profile and ultimately your website traffic. If you follow someone via Pinterest, Pinterest will send you a message stating that they have a new follower. Some of these people may then follow you in return, which is a good way to grow your audience.
Following similar trademarks can help you identify popular or popular content on other profiles, as well as gaps in your own Pinterest content strategy.
For example, if you work in home decor stores, you may find that many competitors post pictures of Easter decorations:
This can inspire your team to create their own version of Easter home decor content, as well as other seasonal pins and boards.
Lastly, consider partnering with certain brands that have additional products or services for you. For example, Benefit Cosmetics partnered with Shutterfly to create the site, “Wedding appearance: the benefits of cosmetics x Wedding Paper Divas“:
The sheet is filled with pins that are connected to makeup as well as permanently for a large day. You can try collaborating with other popular brands through Pinterest to increase coverage and add value to your followers.
Ultimately creating a successful Pinterest strategy takes work and dedication, but if you find Pinterest to be a popular social platform with your target audience, it’s probably worth the time and effort it takes to grow your followers, increase brand awareness, and ultimately increase sales.