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Google Ads three hits and opt-out policy

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Google Ads will start implementing a new three-strike and prohibition policy in September 2021. Beginning in September, Google will issue a warning and then take up to three strikes against violations of Google’s policies that promote dishonesty, unapproved substances, and dangerous products or services. After the third strike, your account may be compromised. time out.

Google said that this includes ads that promote deceptive behavior or products, such as the creation of false documents, hacking services and spyware, and content such as tobacco, drugs and weapons. The policy itself is not new, but the three-strike method is. Google said, “These types of advertising have been banned for a long time, but now we are imposing increasing penalties on every strike.”

Here is how it works:

(X) caveat: For the first time, advertising content that violates our policy on promoting dishonesty, unapproved substances, and dangerous products or services. There are no penalties other than the deletion of related advertisements.

(1) First hit: Violation of the same policy that you received a warning within 90 days.The account will be suspended for three days, during which time ads will not be available

(2) Second strike: Violated the same policy that you received your first strike within 90 days of the first strike. The account will be suspended for 7 days, during which time ads will not be available.This will serve as the last notice for advertisers to avoid account suspension

(3) Third strike: Violated the same policy that you received the second strike within 90 days of the second strike. Suspension of account due to repeated violations of our policies.

For these warnings and warnings, Google will email advertisers via email. However, the strike will expire after 90 days, and if there are no other violations, the account is considered to be in good standing.

Advertisers can still appeal any enforcement decision to Google.

Google does hope to expand the strike system in phases to cover more Google advertising policies.

Discussion in the forum Twitter.

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