As the introduction of the vaccine gained momentum and health-related topics became increasingly focused among Facebook users, the platform today announced an update of its policies regarding the promotion of prescription drugs and the qualifications needed for brands to run such campaigns.
As Facebook explained:
“We have long asked online pharmacies to go through the certification process before displaying ads on Facebook. We are now introducing additional approval requirements for telehealth providers, drug manufacturers and online pharmacies who want to promote prescription drugs on our platforms.”
As of August 25, telehealth and online pharmacy providers will now be required to present written confirmation from a third-party Legitscript certification provider. Pharmaceutical manufacturers will also need to pre-approve Facebook before displaying ads promoting prescription drugs.
“Only pre-approved advertisers who fall into one of these three categories – online pharmacies, telehealth service providers and drug manufacturers – are only allowed to promote these products, and they can only do so in the US, Canada or New Zealand. These ads may not target people under the age of 18. “
Social exclusion regulations have seen an increase in the use of telehealth and online consultations, and as such Facebook needs to update its policies in line with these changes to ensure it protects users from potential harm or manipulation.
In addition to this, Facebook has also clarified its policies regarding the use of medical efficacy, accessibility, and accessibility in related promotions.
“Instead of one advertising rule covering a wide range of products, we will now have three different rules: the promotion of online pharmacies, the promotion of prescription drugs and the promotion of unsafe substances.”
Facebook says it will better cover cases and cases of variable use, while at the same time clearly establishing a the difference between the promotion of illegal drugs and other unsafe substances and the limited promotion of prescription drugs by approved advertisers.
It’s a difficult area, but one that is clearly on the rise, and with more people seeking health advice and products, it’s important that Facebook makes sure it doesn’t facilitate the promotion of deceptive or harmful practices.
Here you can read more about the new Facebook rules around the promotion of prescription drugs.