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What you need to know about YouTube’s new monetization tool


YouTube has been working on a new revenue-generating tool (then known as Viewer Applause) since 2019. The feature has gone through several tests over the years it has been in development. Now it looks like YouTube is ready to launch the tool, now called Super Thanks, to its user base in the coming months.

The tool, renamed Super Thanks (likely to follow the same naming convention as Super Chats and Super Stickers), paves the way for more creators this week. YouTube reveals that it is expanding the feature to thousands of creators in 68 countries. While it’s still a limited group of creators, we could see a wider version later this year.

By context, Super Thanks allows viewers to donate money to their favorite creators. By giving, people can write messages for the creator to see. After making the donation, your message will be highlighted in a different color below the video.

The Super Thanks tool offers four default prices. The preset range starts at $ 2 and goes up to $ 50. YouTube represents a 30% reduction in revenue, which is a fairly standard reduction compared to other platforms.

According to YouTube, the feature is now available to thousands of creators of the YouTube Partner Program. In addition, YouTube chose the participating creators at random. There is currently no official date on which the Super Thanks tools will be posted to the rest of the YouTuber Partner Program. Still, YouTube says it aims to implement the tool for all YouTube partners by the end of 2021. So it looks like it won’t be long before all YouTuber partners have a new way to make money in the platform.



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