This could be great for social media managers.
After the first tagging of an upcoming update for TweetDeck back in January, although it has also hinted at possible paid add-ons to the platform as part of its new subscription offers, Twitter has now launched a test of the new look of TweetDeck. which includes a complete Tweet Composer, updated search features, new column types and new ways to group columns in ‘Decks’ to expand your use.
Major changes to the presentation relate to the new layout of the columns, with the capacity to resize and move the columns to more or less focus on the screen.
As you can see in this example, posted by a social media expert Matt Navarra, with the new TweetDeck options, you can not only add columns, as you always could in the app, but you can expand and shrink each screen (as in the example image in the tweet above), giving you more customization tools.
It is worth noting that this is not mandatory, and you can keep columns similar to those they are currently in in the application. In the new version, you don’t have to change and adjust the columns.
You can also create new ‘decks’, which basically allow you to create a whole new series of columns that are then displayed on the secondary dashboard, which you can access via the sidebar options.
This provides another way to expand the use of TweetDeck, by building multiple decks focused on different purposes, or even separate layouts based on themes (again according to the example above), with each screen then getting a more final intent.
As for the search tool, the new TweetDeck provides a simpler schedule of search options, although you’re still limited by Twitter’s advanced search parameters, which you could always incorporate into your TweetDeck tracking columns. The updated format makes it easier for them to access, however, which could be useful.
Lastly, the updated composer makes it easy to see exactly what your tweets will look like in the app, so you can better plan and schedule your posts.
The update was needed a long time ago. Twitter bought TweetDeck back in 2011, and then it seemed that it would build the Twitter platform into a more complete, comprehensive tweet management option, featuring advanced search and analytics tools, and eventually replace it with second, third-party options like a key tool for managing your tweets.
But the application has since then it has been given limited focus, which has left it as a functional, useful, but limited tool, at least in terms of what might be possible. I mean, if you were to embed all the available Twitter analytics tools and link them, in Voltron style, to a larger tweet management platform, TweetDeck could be the essential application – but currently it’s just a handy addition, and most functions can be mapped to other options.
By expanding its functionality, Twitter could still enter a key tweet management platform, although I would now say that the lack of additional analytics tools, especially after removing its Audience Insights element from Twitter Analytics last year, is a missed opportunity and something to embed into the wider offer of TweetDeck, especially if Twitter ultimately wants to ask users to pay for the tool.
Which, according to Twitter product chief Kayvon Beykpour, it was.
As per Beykpour:
“Through these tests, we explore how we can give people more customization and control with TweetDeck. We want feedback on how we can expand TweetDeck’s offering to those who use it the most. We’ll take those lessons into account as we explore what TweetDeck might look like later. as part of Twitter’s subscription offers. We’ll have to share more as soon as we learn from these tests. “
So eventually TweetDeck could become a paid option, which may seem the wrong way, although Beykpour may be referring only to these add-on elements and not to general access to the app (which has always been free).
Anyway, this is another experiment for Twitter as it works to expand its use. Currently, a new version of TweetDeck is available to a small group of randomly selected people in the United States, Canada and Australia to begin with.
If you’re eligible to try out the new TweetDeck, you’ll see an invitation on your TweetDeck sign-in dashboard, while it’s also possible to get into the new look, as explained by the app researcher Jane Manchun Wong.
So it’s great that TweetDeck is getting more focus because it’s a powerful and valuable tool, but it seems Twitter as a whole could go further.
And maybe, as Beykpour notes, it will still be, because it looks like it will expand this test.