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Key Instagram metrics and why they are important to your strategic approach [Infographic]

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What is the most important indicator to increase your Instagram audience and engagement?

Is it reach and / or impressions? What about follower growth or average engagement rate?

Tracking the right metrics is crucial if you want to maximize your marketing efforts on Instagram, but it may not always be clear where to start or what specific elements are most important to your brand.

That’s why the Social Insider team has put together this infographic of key Instagram metrics that every salesperson needs to know.

Each company will take a different approach, but knowing the key elements you can – and should follow – is the starting point for an effective strategic approach.

See the graphic below.

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